Ladies and Gentlemen, Women and Men: A Study of the Connotations of Words Indicating Gender

Lakoff's hypothesis about the connotations of the words "lady" and "woman" was investigated by asking college students to rate these words, as well as the masculine words "gentleman" and "man", on several adjective scales. Ratings indicated that the term "gentleman" implied greater competence and warmth than the word "man", while the term "lady" tended to suggest to raters relatively less competence and less warmth than the term "woman" did. Further, it was found that the more formal term ("gentleman", "lady") regardless of gender was described more positively than the less formal term ("man", "woman") on several scales concerned with goodness, politeness, morality, and femininity. Lakoff's hypothesis that "lady" conveys some unique meanings relative to sex role stereotypes thus received support, although some of the connotations of "lady" appear to be due to implied formality rather than to gender features. The degree to which feminine terms were differentiated by raters could be predicted to some extent on the basis of rater characteristics; no significant prediction was possible for the masculine terms.