Social desirability, approval and public good contribution |
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Authors: | Piers Fleming Daniel John Zizzo |
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Institution: | a School of Social Work and Psychology and the Centre for Behavioural and Experimental Social Science (CBESS), University of East Anglia, UK b School of Economics and CBESS, University of East Anglia, UK |
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Abstract: | Behaviour in public good experiments is usually attributed partly to rational self-interest and partly to social norms and preferences. This paper examines if sensitivity to social desirability affects public good contribution and in what way. A pre-experimental measure of social desirability (SDS17) was used to match partners in a two-person public good game. Half the participants received experimenter approval based upon their investment. Contrary to predictions, the highest public good investment was by low social desirability participants in the approval condition. Social desirability was not positively related to pro-social behaviour. We consider its relation to experimental and social conformity. |
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Keywords: | Social desirability Experimental demand effects Decision-making Public goods Conformity Image management |
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