Abstract: | Up to the current time, psychology has provided very limited space for qualitative research to contribute to the discipline, even though psychology has a lot to do with subjectivity and intersubjectivity in its work. This article discusses autoethnography, which by some qualitative researchers is still being debated. The author argues that autoethnography contains strong narrative components or analysis with potential contribution to provide new understanding and to build knowledge. The article discusses criticisms against autoethnography, followed by its distinctive characteristics, which at the same time bring significant potential power. Clear guidelines and steps are needed to minimize biases and to bring about the potential power of autoethnography, and this article aims to address the issues through discussions on intersubjectivity, reflexivity, and ethics. At the end, it might be concluded that autoethnography is a method to investigate not merely the researchers, but to reveal certain phenomena and issues. Autoethnography is one good alternative among other methods that can contribute to developing understanding and knowledge through the construction of substantive theories about a particular issue. |