A mixed-methods examination of autonomous sensory meridian response: Comparison to frisson

Autonomous Sensory Meridian Response (ASMR) is a pleasurable, head-oriented tingling sensation, typically induced by exposure to audiovisual triggers, producing feelings of relaxation and euphoria. This article explores the induction of ASMR experiences in a laboratory setting amongst non-specialised participants, as well as the relationship between ASMR and frisson, or ‘musical chills’. In previous work, the ASMR-15 was found to be a reliable measure of ASMR propensity, however, the predictive validity of the measure has yet to be determined. The aim of this study was to assess whether ASMR-15 scores predict greater ASMR induction in an experimental setting. To address this, N = 100 undergraduate psychology students completed the ASMR-15 and a measure of frisson, before viewing ASMR stimuli under controlled conditions. Mixed-methods analyses indicated the successful induction of ASMR amongst some participants, convergence between ASMR-15 scores and video ratings, as well as divergence between ASMR and frisson scores.