Abstract: | Despite the critical role of the goal difficulty construct in predicting the effects of goals on task performance, the choice of goal difficulty measure(s) has not played a prominent role in goal setting research. The current laboratory study, using 92 college students, examines three operationalizations of the goal difficulty construct: assigned goal level (objective or direct measure), self-referenced goal difficulty perception. and an externally-referenced goal difficulty perception. The results clearly demonstrated that the choice of a goal difficulty measure matters in relation to other constructs in goal setting theory. Furthermore, it was found that the externally-referenced goal difficulty perception measure corresponded best with assigned goal level. |