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Exploring the Meaning and Usefulness of Measures of Subjective Goal Difficulty1
Authors:Cynthia Lee  Philip Bobko
Abstract:Despite the critical role of the goal difficulty construct in predicting the effects of goals on task performance, the choice of goal difficulty measure(s) has not played a prominent role in goal setting research. The current laboratory study, using 92 college students, examines three operationalizations of the goal difficulty construct: assigned goal level (objective or direct measure), self-referenced goal difficulty perception. and an externally-referenced goal difficulty perception. The results clearly demonstrated that the choice of a goal difficulty measure matters in relation to other constructs in goal setting theory. Furthermore, it was found that the externally-referenced goal difficulty perception measure corresponded best with assigned goal level.
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