Historical and socioeconomic predictors of the emotional associations of sounds in popular names

The 10 most popular boys' and girls' names for most years of the 20th century were studied by Whissell in terms of the emotional associations of their sounds and their pronounceability. A set of historical and socioeconomic variables, namely, war, depression, the advent of the birth control pill, inflation, and year predicted component scores for name length, emotionality, and pronounceability. There were significant low-to-medium strength correlations among predictors and criteria, and prediction was significant in four of the six models. For example, the inclusion of Positive Emotional sounds in women's names was predicted with R2 = .73 from a formula emphasizing the advent of the pill (beta = 1.58) and year (beta = -1.56).