Coloring Only a Single Letter Does Not Eliminate Color-Word Interference in a Vocal-Response Stroop Task: Automaticity Revealed

The presence of an interference effect in naming the print color of color words (J. R. Stroop, 1935) suggests that responses associated with the irrelevant-word dimension of the display are activated involuntarily. In the present study, the author examined the conditions under which coloring a single letter in a word reduced interference in vocal responding (D. Kahneman & A. Henik, 1981) or eliminated it in manual responding (D. Besner, J. A. Stolz, & C. Boutilier, 1997). In Experiment 1, color-word interference was significant under vocal responding for the Besner et al. displays. In Experiment 2, the author replicated the Kahneman and Henik effect with the Besner et al. stimuli. The results of Experiment 3 showed that semantic effects are not eliminated by coloring only a single letter. Coloring a single letter does not prevent the activation of the irrelevant-word dimension of the colored color word.