A Measuring Device for the Galvanic Reflex

Twenty words were scaled according to their reinforcing value. Ss rated the words according to whether they would like or dislike to have a respected person say the word after S performed a task. A frequency table was compiled which indicated the number of times each word was chosen. Items in the frequency table with a high numerical value were denoted as liked and positive; items with a low numerical value were denoted as disliked and negative. One each of the positive, negative, and neutral reinforcers was used in a verbal conditioning experiment. After “I-We” sentences, Ss—depending upon the group to which they were assigned—were given orally one of the three reinforcing words by the E. The positive reinforcer produced a rapid progressive increase in the rate of responding; the negative reinforcer, a successive decreasing rate of responding; the neutral reinforcer produced at first an increasing rate of responding, then a decreasing reinforcing characteristic. Comparison of the initial set of I-We sentences revealed that conditioning did occur in the direction the numerical values indicated.