| Abstract: | Two experiments examined reactions to line‐intrusion scenarios among fans of the rock group U2 waiting in overnight lines to obtain desirable concert floor spots. Commitment to the goal, time investment, and ambiguity of the line‐intrusion scenario were examined. Results showed that the queue is a social system influenced by norms of procedural justice (first‐come, first‐served). Violations of these norms were upsetting, even when the consequences did not directly influence personal outcomes (when line intrusions occurred behind a subject). Greater commitment to the goal led to more severe reactions to norm violations, whether the commitment was proximal (having waited in the line for awhile) or distal (being a committed fan). We discuss research on social norm violations. |
