Naming/Power: Linguistic Engineering and the Construction of Discourse in Early China

The interplay between language and politics has been the subject of increased academic interest in the last few decades. The idea that language can be used as a device not only for communication but also for control and manipulation, however, is by no means new. This article traces the emergence of one of the first fully formed Chinese theories of language, Xunzi’s ‘rectification of names’ doctrine, in order to reconstruct a social history of language in early China. In addition to situating Xunzi’s philosophical system in the intellectual and historical context of the late Warring States period, this article also draws on Michel Foucault’s theory of knowledge and power to argue that early Chinese thinkers were fully aware of language’s constitutive role in the restoration of sociopolitical stability and thus sought to portray linguistic engineering as an efficacious, noncoercive, tool of government as part of an overarching single ruler-based political system.