Political Party, Strength of Identification, and Knowledge and Evaluation of Bush v. Gore

Two studies examined knowledge of and attitudes toward Bush v. Gore , the Supreme Court decision that ended Election 2000, to examine the effects of a strong counterattitudinal message about a high-relevance issue. Republicans reported the most positive attitudes, while high-identification Democrats possessed the most accurate knowledge (Study 1); high-identification participants rated Bush v. Gore as more important and personally relevant than those less identified. Upon persuasion, high-identification Republicans maintained positive attitudes unrelated to knowledge and issue importance, while Democrats and low-identification Republicans reported negative attitudes predicted by persuasion (Study 2). High-identification Republicans reported more positive and fewer negative emotions upon persuasion, with emotions most predictive of attitudes. Implications for the role of emotions in resistance to persuasion are discussed.