旅游商品多语言包装策略的作用机制和影响效果——基于选择通达模型的视角

多语言包装策略被广泛应用于促进旅游商品的销售。然而, 现有研究仅从消费者感知视角出发, 难以揭示多语言线索的复杂效应。本研究基于选择通达模型, 主要探讨(1)多语言包装策略导致消费者推断旅游商品是针对某类群体(即对比效应)还是广泛模糊的“国际市场” (即同化效应)的作用机制; (2)多语言包装策略对旅游商品购买决策的影响机制。本研究有助于扩展旅游商品和包装语言的相关研究, 为旅游商品营销提供重要参考。     

The Big Five personality traits as antecedents of eco-friendly tourist behavior

This article reports the findings of a study, conducted among 227 foreign tourists who visited Cyprus, that aimed to identify the relationships between the Big Five personality dimensions and tourists’ environmentalism. Structural equation modeling revealed that Agreeableness, Conscientiousness, Extraversion, and Neuroticism are positively associated with pro-environmental tourist behavior. In contrast, no significant relationship was observed between Openness and ecological action.     

Profiling work-related signature strengths of “Born Free” South Africans: A gender perspective

This study investigated the importance of signature strengths of South African trainees in the hospitality industry who are the “Born Free” generation, who have only lived in a democracy, and were given equal opportunities. Utilising a cross-sectional research design, we sampled hospitality industry trainees (n = 290) attending a large South African university (females = 70.3%; black = 91%; mean age = 20.59 years, SD = 3.86 years). For the data analysis we rank order scored the hospitality trainees’ key strengths, and differentiating these by gender. Results indicated the participants to rank Honesty, Love, and Fairness as most important; while Love of learning and Self-regulation were ranked least important of the strengths. Both males and females ranked Fairness highly, while the males ranked Hope as most important, and the females viewed Honesty as an important strength. Moreover, the males scored Leadership significantly higher than the females, while the females scored Forgiveness and Kindness significantly higher than the males. Recognising the signature strengths valued by the South African “Born Free” generation may be important for their self-awareness to provide superior service to guests by using their positive skills.     

Zapotec sacred places,enduring and/or ephemeral: Reverence,realignment and commodification at an archaeological-tourist site in Southern Mexico

The abundant and rightfully famous archaeological ruins of Mexico, besides attesting to the grand achievements of pre-Columbian Mesoamerican culture, also serve as foci for the preservation and/or reaffirmation of contemporary indigenous religion and identity. Additionally, those same ancient ruins have been, in many instances, tidied up and reconfigured variously as outdoor classrooms and museums for the dissemination of a narrative of Mexican national identity, as the country's premier tourist attractions, and thus as sites eventually prized far more as engines of economic development than as educational or religious contexts. Where indigenous peoples are often imagined as passive victims in this commodification of their sacred sites, the case study featured in this article, namely, the twentieth century management of the internationally renowned Zapotec site of Mitla, Oaxaca reveals a native community playing a very active role, arguably the lead role, in the exploitation of the economic potential of its famed ruins. Indeed, the Mitleyenos' entrepreneurially astute reconfiguration of their local sacred geography, a realignment that balanced unprecedented economic challenges with on-going devotional commitments, suggests that the designation of various sites and buildings as ‘sacred’, albeit an extremely pressing matter, is also much more contingent and more transient than is generally assumed.     

Korean dance performance influences on prospective tourist cultural products consumption and behaviour intention

We examined to what extent viewing the Korean dance performance by Beyond The Scene (BTS) at the 2018 Melon Music Awards influenced global viewers’ purchase of Korean cultural products and tourism behaviour intention. We surveyed 230 prospective tourists from the USA (black adult females = 50%; mean age = 34.9, SD = 1.116) in terms of their preference for Korean cultural products and intention to visit Korea. We conducted structural equation modelling to map the paths among cultural product preferences and tourism intentions. We found that viewing the Korean dance performance by BTS not only increased the purchase of Korean cultural products among participants, but also their tourism behaviour intention. We also found that the purchase of Korean cultural products by participants was associated with increased Korea tourism behaviour intention. We conclude from these data that viewing cultural performances by would-be tourists and their purchase preferences are important for promoting tourism through cultural industries.     

旅游决策影响因素研究

本研究采用自编的《旅游决策影响因素问卷》,对旅游决策的影响因素,进行了调查研究。结果发现．旅游决策的影响因素．可以分成六个类别．即旅游服务因素、社会支持因素、群体支持因素、个人心理因素、个人社会经济因素,以及其他因素。此外．旅游决策还受决策者的人口统计学特征的制约。     

旅游信息特征对旅游决策影响的实验研究

本研究探讨了旅游信息特征对旅游者旅游决策的影响。研究表明,在旅游决策过程中,信息框架对旅游决策的结果,具有非常显著的影响,正面框架比负面框架,导致了更大额度的旅游消费决策;信息可信性对旅游决策的结果,也具有非常显著的影响,可信性高的信息,导致了较高额度的旅游消费选择。     

Pilgrimage expansion through tourism in contemporary India: the development and promotion of a Hindu pilgrimage circuit

This article investigates the development and promotion of the Char Dham Yatra (or Char Dham), a Hindu pilgrimage route in the Himalayas, to challenge some prevalent assumptions and models in current scholarship concerning pilgrimage and tourism. I argue that the current prominence of the Char Dham is closely tied to the efforts of public tourism agencies and the coming together of a popular religious concept (Char Dham) with a unit of tourism development (circuit). Turning to promotional literature, I find that, while the Char Dham is increasingly framed to incorporate tourist interests, it continues to retain a religious profile. Contemporary Char Dham guidebooks combine and sometimes merge tourist and religious selling points. The Char Dham is promoted as a picturesque pilgrimage that allows for both homage and holiday. Contrary to popular opinion, the findings of my research suggest that the interplay between pilgrimage and tourism produces changes in, rather than the removal of, pilgrimage religiosity and associated religious communication.     

名人旅游开发中的文化迷失——以先秦诸子旅游开发为例

名人旅游是以追寻名人踪迹或感受名人文化为目的旅游活动。名人旅游基于"见贤思齐"的大众心理,旅游者通过各种品赏和休闲娱乐方式,深刻体会名人的思想精髓,从而获得启示和教育。但在当今的市场经济大潮下,名人旅游渐渐迷失了方向,偏离了名人旅游的理想宗旨。文章以春秋战国诸子的旅游开发为例,列举了其中的文化迷失现象,提出了对诸子旅游理性开发的意见。     

Poverty tourism and the problem of consent

Is it morally permissible for financially privileged tourists to visit places for the purpose of experiencing where poor people live, work, and play? Tourism associated with this question is commonly referred to as ‘poverty tourism’. While some poverty tourism is plausibly ethical, other practices will be more controversial. The purpose of this essay is to address mutually beneficial cases of poverty tourism and advance the following positions. First, even mutually beneficial transactions between tourists and residents in poverty tourism always run a risk of being exploitative. Second, there is little opportunity to determine whether a given tour is exploitative since tourists lack good access to the residents' perspectives. Third, if a case of poverty tourism is exploitative, it is so in an indulgent way; tourists are not compelled to exploit the residents. In light of these considerations, we conclude that would-be tourists should participate in poverty tours only if there is a well-established collaborative and consensual process in place, akin to a ‘fair trade’ process.