Contagion in the Representational Field of Water Recycling: Informing New Environment Practice Through Social Representation Theory

Water shortages in Australia have highlighted an urgent need for alternative water sources, and technologically, water recycling is argued to offer the most cost‐effective, environmentally sustainable solution to these shortages. Yet public support for its implementation is low even in the drought‐stricken areas of Australia. Drawing from the theory of social representations, this study addressed community perceptions of water recycling. Three interrelated methodologies were employed in a self‐report questionnaire. Individual difference scaling/multidimensional scaling analyses of three word association tasks revealed that the emergent social representation of water recycling was contradictory in affect. Normative responses indicated an awareness of the need to use recycled water whereas the functional responses were associated with a fear of contamination. An analysis of differential use scales further revealed that the perception of contagion was specific to when recycled water had contact with the body. The discursive analysis of respondents' comments expanded on both these findings. The study identified the themata of purity/impurity as underpinning the social understanding of water recycling. Copyright © 2011 John Wiley & Sons, Ltd.     

When is the gift given? Organ donation,social representations,and an opportunity to register

The gift of life doctrine underpins Australia's approach to organ donation: in legislation, clinical practice, community awareness campaigns, and educational activities. In this paper, we present an approach that situates an understanding of organ donation within a social representation framework as a system of values, ideas, and practices. In cadaveric donation, the final giving‐of‐the‐gift can never be by the donor, leading us to ask where the potential donor's decision to give the gift really lies. We present research from three studies that explored the relationship between what was socially understood about organ donation and the registration of donation intent. Drawing from three socially and culturally diverse populations, we asked people working in a corporate city institution and those attending two football matches in the outer city area to complete a word‐association task and Likert‐scale belief questions about organ donation—followed by an opportunity to register immediately on the Australian Organ Donor Register. Driven by the interdependent themata of life/death and self/other, the gift of life doctrine is inextricably linked with the loss of life emerging as both positive and negative beliefs allowing their relationship to actual registration behaviour to be observed. Our findings suggest that in many instances, the potential donor's genuine desire to give the gift lies in the tension between positive and negative beliefs, manifesting as a consent registration when the positive beliefs about donation prevail and an immediate opportunity to register is available.