Response to name in children with autism: Treatment,generalization, and maintenance

Deficits in response to name (RTN) are an early indicator of autism spectrum disorder (ASD), and RTN is a treatment goal in many early intervention curricula for children with ASD. However, little research has empirically evaluated methods for increasing RTN in children with ASD. We evaluated a series of conditions designed to increase RTN for 4 children with ASD using a multielement experimental design. The schedules of tangible reinforcement were thinned after mastery and generalization was tested across people and contexts. Tangible reinforcers were necessary to increase RTN for all 4 participants, and the schedule of reinforcement was successfully thinned with all participants after intervention. Generalization was also observed across people and experimental contexts.     

人名发音与脸型的跨模态映射效应

摘要:本文基于无意义词与简单几何体之间的跨模态映射效应,来研究社会知觉中人名发音与脸型的关系。本研究控制了人名发音的唇形和人物面孔的轮廓,通过简单匹配范式来考察人名发音与面孔之间是否存在跨模态映射效应。结果发现：被试将圆唇人名与圆面孔匹配、扁唇人名与尖面孔匹配的概率,均显著大于随机水平。该结果说明了人名发音和脸型之间存在跨模态映射效应,这不仅拓宽了声音-形状跨模态映射的研究范围,对于人们取名字方面具有一定的指导意义。     

叠音品牌名称对消费者知觉和态度的影响

品牌名称是重要的品牌资产, 在传递品牌价值、构建品牌形象和凸显品牌特征的过程中起到关键作用。以往研究发现, 品牌名称的语义特征和语音特征(元音、辅音)都会对消费者知觉和态度产生影响, 但少有研究考察叠音这种语音结构特征的作用。从婴儿图式的角度, 考察叠音品牌名称对消费者知觉和态度的影响, 并检验其作用机制和边界。具体内容包括：(1)考察叠音品牌名称对消费者品牌知觉(物理特征知觉、心理特征知觉)及其消费者态度的影响及其作用机制。(2)检验内部语音特征和外部线索特征在叠音品牌名称与消费者知觉之间的调节作用。(3)检验产品类型特征和消费者特征在叠音品牌名称和消费者态度之间的调节作用。     

Dopamine regulation of human speech and bird song: a critical review

To understand the neural basis of human speech control, extensive research has been done using a variety of methodologies in a range of experimental models. Nevertheless, several critical questions about learned vocal motor control still remain open. One of them is the mechanism(s) by which neurotransmitters, such as dopamine, modulate speech and song production. In this review, we bring together the two fields of investigations of dopamine action on voice control in humans and songbirds, who share similar behavioral and neural mechanisms for speech and song production. While human studies investigating the role of dopamine in speech control are limited to reports in neurological patients, research on dopaminergic modulation of bird song control has recently expanded our views on how this system might be organized. We discuss the parallels between bird song and human speech from the perspective of dopaminergic control as well as outline important differences between these species.     

An evaluation of computer-based programmed instruction for promoting teachers' greetings of parents by name

Although greeting parents by name facilitates subsequent parent-teacher communication, baseline measures revealed that 4 preschool teachers never or rarely greeted parents by name during morning check-in. To promote frequent and accurate use of parents' names by teachers, the effects of a fully automated computerized assessment and programmed instruction (CAPI) intervention were evaluated in a multiple baseline design. The CAPI intervention involved assessment and training of relations among parents' and children's pictures and names, and produced rapid learning of parent names. The CAPI intervention also resulted in substantial improvements in the classroom use of parents' names for 3 of the 4 teachers; however, a supervisor-mediated feedback package (consisting of instructions, differential reinforcement, and error correction) was necessary to maintain name use for 2 of those teachers. The practical strengths and limitations of computer-based teacher training are discussed.     

The Name-Pronunciation Effect: Further Evidence from Chinese

This study examined the Chinese name-pronunciation effect. The easy-to-pronounce and difficult-to-pronounce Chinese names were created using the same characters in order to control for visual perceptual and conceptual fluency. In Experiment 1, participants rated each name in terms of liking, electability as a state leader, income level, and baby name preference. An additional rating of prevalence was used to estimate familiarity. In Experiment 2, participants did not read the name aloud before rating and performed intentional recall and recognition tests. In both experiments, the easy-to-pronounce names were rated higher than difficult-to-pronounce names on liking. This effect generalized to judgments of electability and baby name preference but not to prevalence and income level. There were no differences in memory performances between the two types of names. Results are discussed in terms of the boundary condition of the name-pronunciation effect and the advantage of using Chinese names to study this effect.     

Name Letter Preferences Are Not Merely Mere Exposure: Implicit Egotism as Self-Regulation

People prefer the letters in their own names to letters that are not in their own names. Furthermore, people prefer the numbers in their own birthdays to numbers not in their own birthdays. In this article we argue that these examples of implicit egotism are best conceptualized as the product of unconscious self-regulation processes rather than a result of mere exposure. In support of this hypothesis, a study of name-letter preferences showed that people preferred their own name letters even when these letters were relatively rare. Furthermore, the name-letter and birthday-number preferences of high and low self-esteem participants diverged in response to an experimentally manipulated self-concept threat. We conclude that implicit egotism, specifically name-letter and birthday-number preferences, represent a form of unconscious self-regulation. Implications of these results for the mere exposure explanation of name-letter preferences and for theory and research in implicit egotism are discussed.     

Predicting Self‐Confident Behaviour with Implicit and Explicit Self‐Esteem Measures

The present research compared the validity of popular direct and indirect measures of self‐esteem in predicting self‐confident behaviour in different social situations. In line with behavioural dual‐process models, both implicit and explicit self‐esteem were hypothesized to be related to appearing self‐confident to unacquainted others. A total of 127 participants responded to the Rosenberg Self‐Esteem Scale, the Multidimensional Self‐Esteem Scale, and an adjective scale for measuring explicit self‐esteem (ESE). Participants' implicit self‐esteem (ISE) was assessed with four indirect measures: the Implicit Association Test (IAT), the name‐letter task (NLT), and two variants of an affective priming task, the reaction‐time affective priming task (RT‐APT) and the error‐based affective priming task (EB‐APT). Self‐confident behaviour was observed in four different social situations: (i) self‐introduction to a group; (ii) an ostracism experience; (iii) an interview about the ostracism experience; and (iv) an interview about one's personal life. In general, appearing self‐confident to unknown others was independently predicted by ESE and ISE. The indirect measures of self‐esteem were, as expected, not correlated, and only the self‐esteem APTs—but not the self‐esteem IAT or the NLT—predicted self‐confident behaviours. It is important to note that in particular the predictive power of the self‐esteem EB‐APT pertained to all four criteria and was incremental to the ESE measures. Copyright © 2016 European Association of Personality Psychology     

Effect of brand name on consumers' risk perceptions of online shopping

The purpose of the present study was to investigate the relationship between brand names and consumers' perceived risk. Hypotheses dealt with whether the presence of a product's brand name affects consumers' perceived risk towards shopping online; whether the familiarity with a brand name influences consumers' perceived risk; and whether online shoppers and non‐shoppers perceive risk towards shopping online differently. Results indicate that the presence or absence of a product's brand name affects online shoppers' perceived risk, but in the opposite direction to that expected. There was no significant difference between online shoppers' perceived risk vis‐à‐vis brand familiarity; however, online shoppers possessed lower perceived risk than non‐shoppers. Implications and limitations are discussed and recommendations for future research are provided. Copyright © 2004 Henry Stewart Publications Ltd.     

大学生网名命名动机的研究

本研究自编的“大学生网名命名动机量表”有较高的信度和效度。大学生的网名命名的动机按重要程度依次为:张扬个性、便捷自然、寻求自我价值感、祟尚流行和宣泄情感。网名命名动机在性别间存在显著差异,女生命名网名时,认为“张扬个性”与“便捷自然”较重要,而男生认为“寻求自我价值感”、“宣泄情感”与“崇尚流行”更重要。年级因素在命名动机上存在显著差异。低年级学生认为网名应当“张扬个性”、“寻求自我价值感”和“宣泄情感”,而高年级认为网名应“崇尚流行”和“便捷自然”。文理科学生仅在“便捷自然”动机上有差异。