Olfactory cues are more effective than visual cues in experimentally triggering autobiographical memories

Folk wisdom often refers to odours as potent triggers for autobiographical memory, akin to the Proust phenomenon that describes Proust’s sudden recollection of a childhood memory when tasting a madeleine dipped into tea. Despite an increasing number of empirical studies on the effects of odours on cognition, conclusive evidence is still missing. We set out to examine the effectiveness of childhood and non-childhood odours as retrieval cues for autobiographical memories in a lab experiment. A total of 170 participants were presented with pilot-tested retrieval cues (either odours or images) to recall childhood memories and were then asked to rate the vividness, detail, and emotional intensity of these memories. Results showed that participants indeed reported richer memories when presented with childhood-related odours than childhood-related images or childhood-unrelated odours or images. An exploratory analysis of memory content with Linguistic Inquiry and Word Count did not reveal differences in affective content. The findings of this study support the notion that odours are particularly potent in eliciting rich memories and open up numerous avenues for further exploration.     

Does Personality Smell? Accuracy of Personality Assessments Based on Body Odour

People are able to assess some personality traits of others based on videotaped behaviour, short interaction or a photograph. In our study, we investigated the relationship between body odour and the Big Five personality dimensions and dominance. Sixty odour samples were assessed by 20 raters each. The main finding of the presented study is that for a few personality traits, the correlation between self‐assessed personality of odour donors and judgments based on their body odour was above chance level. The correlations were strongest for extraversion (.36), neuroticism (.34) and dominance (.29). Further analyses showed that self–other agreement in assessments of neuroticism slightly differed between sexes and that the ratings of dominance were particularly accurate for assessments of the opposite sex. Copyright © 2011 John Wiley & Sons, Ltd.     

Preference modulates smelling behaviour in olfactory decision tasks

When people are shown a pair of images and asked to identify which one is more attractive, their gaze shifts to the image they will eventually choose, prior to making the decision. Many researchers have examined the relationship between this gaze bias and decision processes, but not the relationships between other sensory modalities and decision processes. This study examined behaviour in relation to olfactory decision tasks. In accordance with the concept of gaze bias, the likelihood of participants smelling the item they eventually chose immediately before the decision was greater when they were instructed to identify an item that was more, versus less, favoured. The likelihood of smelling the item that was eventually chosen last was also greater than chance when participants were instructed to identify the more masculine item. These results suggest that a bias to sample a chosen item last is a common phenomenon regardless of sensory modality.