The influence of mindset abstraction on preference for mixed versus extreme approaches to multigoal pursuits

Facing multiple conflicting goals, consumers may attempt to simultaneously pursue multiple goals by choosing mixed vice–virtue bundles in each consumption episode (mixed approach). Alternatively, they may maximize their pursuit of one goal at a time and sequentially manage multiple goals by alternating between pure-virtue and pure-vice bundles across consumption episodes (extreme approach). The current research proposes that consumer preferences between the two approaches depend on mindset abstraction. Across four experimental studies in the domains of food and financial decision-making, we demonstrate that, relative to an abstract mindset, a concrete mindset increases preference for the extreme approach over the mixed approach. Furthermore, by observing actual food choices over a seven-day period, this research provides a comprehensive picture of how a chronic mindset relates to multigoal management in long-term consumption patterns. The findings have both theoretical implications for the goal literature and managerial implications for marketers and policymakers.     

Facilitating Adolescent Well‐Being: A Review of the Challenges and Opportunities and the Beneficial Roles of Parents,Schools, Neighborhoods,and Policymakers

Adolescents face exceptional challenges and opportunities that may have a lifelong impact on their consumption and personal and societal well‐being. Parents, community members (schools and neighborhoods), and policymakers play major roles in shaping adolescents and influencing their engagement in consumption behaviors that are either developmentally problematic (e.g., drug use and unhealthy eating) or developmentally constructive (e.g., academic pursuits and extracurricular activities). In this article, we discuss two main topics: (a) the challenges and opportunities that characterize adolescence, based primarily on research in epidemiology and neuroscience, and (b) the ways that parents, community members, and policymakers can facilitate positive adolescent development, based on research from many disciplines including marketing, psychology, sociology, communications, public health, and education. Our goal is to summarize the latest scientific findings that can be used by various stakeholders to help adolescents navigate this turbulent period and become well‐adjusted, thriving adults.     

物质主义者自我概念的特点和相关理论

物质主义的经典研究分别从人格、价值观、目标和需要的角度界定和理解物质主义的相关现象。自我概念一直是贯穿物质主义研究的线索, 但直到最近研究者才试图以它为理论基点统摄与整合已有研究。相关研究表明, 物质主义者对自我的评价较低, 表现为低自尊、权变性自尊; 对自我的认识具有不一致性, 表现为自我概念不清晰、外显-内隐自尊分离、以及自我差距(理想自我与现实自我的差距)。最近出现的两个综合理论——物质主义的自我逃离理论与物质主义的认同目标追求理论提出, 物质主义是个体将物质拥有作为逃避自我的方式或满足自我认同动机的手段。这两个理论弥补了现有物质主义研究缺乏整合性理论的不足。未来研究可以通过借鉴有关自我概念的理论, 超越单纯的物质主义者自我匮乏的思路, 从而做出更大的理论贡献。     

物质主义都是有害的吗?——来自实证和概念的挑战

物质主义指的是一种强调拥有物质财富对于个人生活重要性的价值观念。过往研究多强调其消极效应,但此观点日益面临挑战。实证研究表明物质主义在某些条件下能提升幸福感,也可以作为不安全感的补偿策略。在概念层面,有研究者基于动机的视角指出工具性物质主义是无害的,并且物质主义作为一种身份目标追求,能够建构和维持自我身份。未来研究需进一步为动机取向的物质主义概念提供实证研究的支持、评估物质主义补偿不安全感和提升幸福感的效果、基于认知和动机的整合视角考察物质主义对幸福感的积极影响。