Lies and bullshit: The negative effects of misinformation grow stronger over time

In a world where exposure to untrustworthy communicators is common, trust has become more important than ever for effective marketing. Nevertheless, we know very little about the long-term consequences of exposure to untrustworthy sources, such bullshitters. This research examines how untrustworthy sources—liars and bullshitters—influence consumer attitudes toward a product. Frankfurt's (1986) insidious bullshit hypothesis (i.e., bullshitting is evaluated less negatively than lying but bullshit can be more harmful than are lies) is examined within a traditional sleeper effect—a persuasive influence that increases, rather than decays over time. We obtained a sleeper effect after participants learned that the source of the message was either a liar or a bullshitter. However, compared to the liar source condition, the same message from a bullshitter resulted in more extreme immediate and delayed attitudes that were in line with an otherwise discounted persuasive message (i.e., an advertisement). Interestingly, attitudes returned to control condition levels when a bullshitter was the source of the message, suggesting that knowing an initially discounted message may be potentially accurate/inaccurate (as is true with bullshit, but not lies) does not result in the long-term discounting of that message. We discuss implications for marketing and other contexts of persuasion.     

Looking at remembering: Eye movements,pupil size,and autobiographical memory

To examine the relationship between visual imagery and autobiographical memory, eye position and pupil size were recorded while participants first searched for memories and then reconstructed the retrieved memories (Experiment 1), or only searched for memories (Experiment 2). In Experiment 1, we observed that, although recollective experience was not associated with the number of fixations per minute, memories that took longer to retrieve were linked to increased pupil size. In Experiment 2, we observed that directly retrieved memories were recalled more quickly and were accompanied by smaller pupils than generatively retrieved memories. After correcting for response time, retrieval mode also produced an effect, showing that decreased pupil size is not simply due to directly retrieved memories being recalled more quickly. These findings provide compelling evidence that objective measures, such as pupil size, can be used alongside subjective measures, such as self-reports, to distinguish between directly retrieved and generatively retrieved memories.     

From sport to eco: A case study of driver inputs on electric vehicle efficiency

This study focuses on driver-induced changes to vehicle energy and emissions performance by altering drivetrain configurations. It defines and examines the motivations for the use of drive modes in plug-in hybrid electric vehicles (PHEVs). Drive modes are defined as user-selectable drivetrain configurations that allow drivers to change vehicle performance aspects such as altering its propulsion status from electric to gas, changing the steering responsiveness, suspension stiffness, and regenerative braking strength. Despite the direct impact they have on the vehicle’s energy usage, greenhouse gas emissions, and local air emissions, the impact of drive modes are not traditionally measured as part of the vehicle’s performance and certification tests. The impact of drive mode choice can explain a portion of the discrepancy between PHEVs expected and on road performance as a recent study by the authors found that the use of certain modes can result in a 15–30% increase in total energy usage in a vehicle traveling at freeway speeds.This is the first study to examine the motivations for the use of these drive modes and provides an overview of PHEV drive modes, classifying them into two main mode categories (propulsion adjustment and driver experience) and eight different mode types based on their intended purpose. This is followed by a logistic regression of 11 indicators for mode usage taken from a survey of over 4,500 PHEV owning households, showing that gender and the number of long-distance trips were the most commonly associated with usage across mode types.     

调节模式对选择超载的影响及其机制：一个有中介的调节模型

当前,选择超载领域研究的焦点已从验证其是否存在,转向至其何时存在,即边界条件的探讨。本研究基于调节模式理论,分别以决策后悔和延迟选择作为选择超载的指标,开展两个实验探查选择超载存在的调节模式条件及所涉及的内在机制。实验1以决策后悔作指标,运用量表测试法操纵调节模式,初步探讨调节模式对选择超载的影响,结果发现调节模式调节了选项集与决策后悔的关系,即对评估模式的个体来说,面对大选项集比小选项集时体验到更强的后悔情绪,出现了选择超载,而对运动模式的个体而言,两种条件下的决策后悔无显著差异;实验2以延迟选择作指标,通过任务启动法操纵调节模式,进一步探讨调节模式对选择超载的影响及其机制,结果发现调节模式调节了选项集与延迟选择的关系,即对评估模式的个体来说,面对大选项集比小选项集时更倾向于延迟选择,出现了选择超载,而对运动模式的个体而言,两种条件下的延迟选择偏好无显著差异,进一步有中介的调节模型分析表明选择难度可以部分解释这种效应。总之,通过采用不同方法操纵调节模式,选取不同的选择超载指标,数据结果都一致支持：评估模式的个体比运动模式的个体更容易出现选择超载,选择难度在其中发挥着一定的中介作用。     

Providing more or less detailed information in job advertisements—Does it matter?

Job advertising is a common and useful recruitment marketing method that is available to a wide range of candidates and offers a practical way to widen the applicant pool. Frequently, retail advertisements only briefly introduce job requirements, but others provide more detailed information. Existing message studies, however, are inconclusive about the effectiveness of message specificity. A scenario‐based experiment that included 164 participants revealed that the type of decision maker (maximizer or satisficer) moderates the specificity effects in recruitment messages. After receiving a detailed job message, more satisficers stop their search process, but only maximizers perceive the company as more attractive and increase intentions toward the advertised job. A follow‐up qualitative study involving 30 participants provided further insights.     

Shivering for Status: When Cold Temperatures Increase Product Evaluation

While anecdotal evidence suggests that consumers maintain an association between high‐status products and cold temperature, no research has empirically examined this linkage. We propose and demonstrate that physical cold can indeed increase consumers’ perceptions of a product's status signaling and luxuriousness. We demonstrate this consequence can stem from tactile or visually induced temperatures and ultimately increase consumers’ overall evaluations of products. Finally, we highlight boundary conditions for when the effect is likely to manifest. Our findings offer theoretical contributions along with several practical implications for retailing, product design, brand management, and marketing communications.     

直觉和分析在不同信息获取与呈现方式下对多特征目标判断质量的影响

采用多特征目标判断任务,考察了不同信息获取方式与信息呈现方式条件下,直觉和分析思维模式对判断质量的影响。结果发现：（1）在多特征目标判断任务中,直觉思维比分析思维更有效;（2）直觉型决策者运用直觉思维的判断质量比感觉型决策者更高;（3）归类组块的信息呈现方式能够有效提升决策者运用直觉思维的判断质量;（4）思维模式、信息获取方式与信息呈现方式对多特征目标的判断质量存在三阶交互作用,归类组块的信息呈现方式使直觉型决策者运用直觉思维的判断质量最高,而运用分析思维的判断质量低于感觉型决策者;归类组块排列信息时,直觉型决策者运用分析思维的判断质量低于信息随机排列时的水平。     

“重”“错”之义与六十四卦的生成

六十四卦如何由八卦重叠而成,思想家们给出了不同的说法。本文立足“重”与“错”的同异,探讨其成卦的内在机制及其与天地万物变化的联系。孔颖达以相错解释相重,在忽略二者矛盾的前提下进行推论。邵雍立足一分为二发明相错,”重”在他是指天圆地方的天道运动,而与重卦无关。以为邵雍言先天方位的八卦相错是讲重卦的观点缺乏根据。胡宏从太极——天道的运动说明八卦与六十四卦的关系。利用“重道”去解释“重卦”,揭示了六十四卦生成的不同机理。朱熹在总结前人的基础上,按照太极生万物模式的需要发挥邵雍的理论,反映了邵雍以后易学的发展。来知德批评了邵雍、朱熹对相错与相重的混淆,但又不是胡宏的一“重”到底．而是重与错双方相互补充发明,合力生成六十四卦。尽管哲学家们对”重”与“错”的方法的把握和定位不尽相同,但易卦的生成应当是天道运动规律的概括和表现则是他们的基本的共识。     

Effects of the function-specific instruction approach to neurofeedback training on frontal midline theta waves and golf putting performance

A recent meta-analysis has shown inconclusive results on the effectiveness of traditional electroencephalography (EEG) neurofeedback training (NFT) protocols in changing EEG activity and improving sports performance. To enhance the effectiveness of EEG NFT protocols, we explored a new approach to EEG NFT, namely the function-specific instruction (FSI) approach. The basic tenet underpinning effective verbal instruction is to induce mental states as the verbal instructions consider the meaning of the brainwave function in the target region and the EEG power magnitude. This study aimed to test whether a single session of FSI is efficacious in improving frontal midline theta (FMT) activity and putting performance. Method: Thirty-six skilled golfers with a handicap of 14.05 ± 9.43 were recruited. A consecutive sampling method was used to form three groups: an FSI group (n = 12), a traditional instruction (TI) group (n = 12), and a sham control (SC) group (n = 12). In the pre- and post-tests, each participant performed 40 putts from a distance of 3 m, and the number of holed putts was recorded. The participants were asked to perform 50 trials in a single session of NFT. Putting performance improved significantly from before to after NFT in the FSI group. Moreover, the FSI group demonstrated a significant decrease in FMT power, whereas the SC group demonstrated a significant increase in FMT power from before to after NFT. These findings suggest that the FSI approach is more effective in enhancing sustained attention and putting performance in skilled golfers than TI.     

The emotional male victim: Effects of presentation mode on judged credibility

The emotional victim effect (EVE, i.e., that the emotionality of a victim's demeanor affects perceived credibility) is a robust research finding for female victims of rape but much less explored for other types of victims and crimes. In this article, we investigate the EVE with a male assault complainant. In addition, we vary the presentation mode via which the complainant is shown to the assessors. A sample of law students (N = 81) participated in an experiment where they viewed and assessed credibility of a male complainant who appeared either live or on video. The complainant behaved either in an emotional or a neutral manner. Result showed that the presentation mode but not the EVE affected the assessors' credibility assessments: The complainant was perceived as more truthful when communicating live, as opposed to via video. Practical implications, as well as the generality of the EVE, are discussed.