Representations of celebrities' weight and shape during pregnancy and postpartum: a content analysis of three entertainment magazine websites

Entertainment magazine websites provide a continuous stream of celebrity news accessed by over 13 million unique viewers each month. Celebrities’ experiences of pregnancy and new motherhood appear to be popular topics within these media outlets; however, little research has investigated the content of this coverage. In this study, investigators coded articles (N = 387) published between August 1, 2007 and August 1, 2008 on three popular entertainment magazine websites. Relatively few articles about celebrities’ pregnancies discussed weight (13%) or shape (30%), and an even smaller proportion (6.2%) included any discussion of postpartum body dissatisfaction. This suggests a gap between portrayal of celebrities’ pregnancies and postpartum experiences and those of non-celebrity women. This disparity is concerning as it might lead to unrealistic expectations about pregnancy and postpartum for both pregnant readers and a more general audience. This study provides important initial information about the messages these media provide regarding pregnancy-related appearance.     

Directing gaze: The effect of disclaimer labels on women's visual attention to fashion magazine advertisements

In an effort to combat the known negative effects of exposure to unrealistic thin ideal images, there is increasing worldwide pressure on fashion, media and advertising industries to disclose when images have been digitally altered. The current study used eye tracking technology to investigate experimentally how digital alteration disclaimer labels impact women's visual attention to fashion magazine advertisements. Participants were 60 female undergraduate students who viewed four thin ideal advertisements with either no disclaimer, a generic disclaimer, or a specific more detailed disclaimer. It was established that women did attend to the disclaimers. The nature of the disclaimer had no effect on time spent looking at particular body parts, but did affect the direction of gaze following reading of the disclaimer. This latter effect was found to be greater for women high on trait appearance comparison. Further research is paramount in guiding effective policy around the use of disclaimer labels.     

All for Him: Articles About Sex in American Lad Magazines

Research on sources of information about sex indicates that independent reading is a primary source of information for many young people. For young men, such reading is likely to involve lad magazines, a relatively new but very popular genre of lifestyle magazines targeted at young men. In the present study, a systematic representative sample of articles about sex from American lad magazines was subjected to content analysis. Results suggest that, although many articles focus on what women want sexually, the overall message of these articles privileges a fairly narrow male sexuality oriented toward sexual variety. At the same time, the normative relational context of sex is depicted as serious dating relationships. These results are consistent with predominant gender stereotypes about sex.     

Challenge and Conformity on “Contested Terrain”: Images of Women in Four Women’s Sport/Fitness Magazines

Women’s sport magazines were launched during the mid-to-late 1990s as a response to the growing women’s sport movement in the United States. These magazines, including Real Sports, Sports Illustrated for Women, and Women’s Sports & Fitness, were marketed as more active and sport-focused than established titles such as Shape, a popular magazine launched during the early 1980s for fitness-oriented women. Shape has been criticized by scholars for reinforcing male hegemony in US culture through its emphasis on sexual difference. In the present research, we analyzed photo images presented in Sports Illustrated for Women, Women’s Sports & Fitness, and Real Sports to assess the reinforcement or rejection of sexual difference in these magazines as gauged against the presentation of sexual difference in Shape. The results show that the newer magazines do, to varying degrees, contest male hegemony more than Shape does. The impact of these magazines is discussed, and we speculate on the reasons that, although Shape continues to thrive, these magazines have ceased publication.     

Invisible Mothers: A Content Analysis of Motherhood Ideologies and Myths in Magazines

The purpose of this study is to identify prevalent motherhood ideologies and myths in contemporary women's magazines. The results indicate that contemporary magazines promote a traditional motherhood ideology, yet perpetuate motherhood myths that undermine mothers who stay home. Traditional motherhood, which excludes Women of Color and employed mothers, is promoted. Mothers are almost exclusively presented in the domestic, rather than the public or integrated domestic–public, contexts. Myths that employed mothers are busy, tired, and guilty, and that employed mothers neglect and are unattached to their children, are not upheld. However, negative myths that at-home mothers are confused, overwhelmed, and interested only in superficial topics are upheld in the magazines analyzed. The implications of these results on the perpetuation of patriarchy are discussed.     

Gaming magazines and the drive for muscularity in preadolescent boys: a longitudinal examination

The development of a drive for muscularity among boys has been linked to various cultural influences, one of which is exposure to mass media depicting the muscular male body ideal. We sought to determine whether self-reported exposure to four ideal-body magazine genres (health/fitness, fashion, sports, and gaming) predicted an increased drive for muscularity 1 year later. A sample of 104 Black and 77 White preadolescent boys (mean age 8.77) participated in a 2-wave longitudinal panel study. Controlling Wave 1 grade, perceived thinness/adiposity, and drive for muscularity, exposure to video gaming magazines predicted a significant increase in Wave 2 drive for muscularity, but only for White boys. Discussion calls for the inclusion of video gaming magazine exposure measures in future research on print media and male body ideals, along with empirical exploration of racial themes in gaming magazines.     

‘Retouch free’: The effect of labelling media images as not digitally altered on women's body dissatisfaction

This study aimed to investigate the effect of ‘retouch free’ labels on thin ideal fashion images on women's body dissatisfaction. This represents an experimental analogue to current practice by some fashion magazines. Participants were 224 female undergraduates who viewed a set of fashion shoots with either no label, or a label indicating that the image had not been digitally altered. Results indicated that, although body dissatisfaction increased after exposure to the thin ideal images, there was no significant effect of label type on mood or body dissatisfaction. It was concluded that labelling images as digitally unaltered appears neither helpful nor harmful in terms of body dissatisfaction. Nevertheless, more extensive research is required to guide the most effective use of labels.