Assessing potential reinforcement-like effects of brief stimuli unrelated to food reinforcers

It is widely assumed that reinforcers are biologically relevant stimuli, or stimuli that have been associated with biologically relevant stimuli. However, brief, arbitrary stimuli have also been reported to have reinforcement-like effects, despite being unrelated to biologically relevant stimuli like food. The present study explored the potential reinforcement-like effects of brief stimuli across 5 experiments. In Experiments 1 through 4, pigeon subjects responded for food reinforcement and brief stimulus presentations in a 2-component multiple schedule. Neither baseline response rates nor resistance to change during disruption tests were systematically greater in a component with versus without brief stimulus presentations. Increasing the rate and duration of brief stimulus presentations in Experiment 4 did not reveal reinforcement-like effects when compared directly with food. In Experiment 5, pigeons chose between independent terminal links in a concurrent-chains procedure. Across conditions, varying the location, duration, and rate of brief stimulus presentations in the terminal links had no systematic effects on preference. In contrast, varying rates of food reinforcers resulted in large and reliable shifts in preference. Therefore, the present study found no systematic evidence that brief stimuli unrelated to food reliably increase response rates, resistance to change, or preference. These data demonstrate the value of systematic replication, and a behavioral momentum approach to assessing potential reinforcement-like effects.     

The decision to check in multialternative choices and limited sensitivity to default

Given the rapid proliferation of smartphone applications and data aggregation websites, in many situations people can use decision aids to guide their choices. For example, they may consider whether to use a navigation device to check the fastest route or whether to use a price comparison website to find the cheapest deal. In what circumstances will subjects use a costly comparison decision aid (which I refer to as “checking”) to choose for them? In six studies, I investigate the impact of the number of available alternatives and checking's attractiveness on the decision to check. While at first increasing the attractiveness of checking led to higher checking rates, a further increase in the number of available alternatives (and thus checking's attractiveness) did not increase the checking rate. Surprisingly, even when checking had a 40% higher expected value compared with not checking, the observed checking rate was below 45%, contrary to risk and ambiguity aversion predictions. Furthermore, labeling the checking alternative as the default had no impact on its choice rate. I find large individual differences in decisions to check. Surprisingly, subjects' initial decisions had high predictive power over their subsequent checking rates, even after 100 trials with full feedback. I propose two simple learning models that capture well the aggregated results.     

Estimation of indifference points with an adjusting-delay procedure.

In a series of conditions, pigeons chose between 1.5 s and 3 s of access to grain, each preceded by some delay. The delay that preceded the small reinforcer was constant throughout a condition. The delay that preceded the large reinforcer was increased or decreased a number of times each session in order to estimate an "indifference point," a delay at which the subject chose each alternative about equally often. The experiment was designed to determine whether variations in any of four features of this adjusting-delay procedure would systematically alter the estimated indifference points. The four features were the total trial duration, the number of center-key responses necessary to begin a trial, the number of choice trials that preceded each change in the adjusting delay, and step size--the size of each increment and decrement in the delay. Manipulation of the first three features had no systematic effects on the indifference points. As step size was increased from 0.5 s to 6 s, within-session variability of the adjusting delay steadily increased, and the 6-s step size produced larger indifference-point estimates for some subjects. The results suggest that, within certain limits, these procedural features can be altered without affecting the indifference-point estimates, but that the use of a large step size can distort the estimates. Some theoretical implications of the relative constancy of indifference points across these procedural variations are discussed.     

Effects of reinforcement context on choice

Two experiments investigated the effects of successive reinforcement contexts on choice. In the first, concurrent variable-interval schedules of primary reinforcement operated during the initial links of concurrent chains. The rate of this reinforcement arranged by the concurrent schedules was decreased across conditions: When it was higher than the terminal-link rate, preference for the higher frequency initial-link schedule increased relative to baseline. (During baseline, a standard concurrent-schedule procedure was in effect). When the initial-link reinforcement rate was lower than the terminal-link rate, preference converged toward indifference. In the second experiment, a chain schedule was available on a third key while a concurrent schedule was in effect on the side keys. When the terminal link of the chain schedule was produced, the side keys became inoperative. Availability of the chain schedule did not affect choice between the concurrent schedules. These results show that only when successive reinforcement contexts are produced by choice responding do those successive contexts affect choice in concurrent schedules.     

Changes in functional response units with briefly delayed reinforcement

In two experiments, key-peck responding of pigeons was compared under variable-interval schedules that arranged immediate reinforcement and ones that arranged unsignaled delays of reinforcement. Responses during the nominal unsignaled delay periods had no effect on the reinforcer presentations. In Experiment 1, the unsignaled delays were studied using variable-interval schedules as baselines. Relative to the immediate reinforcement condition, 0.5-s unsignaled delays decreased the duration of the reinforced interresponse times and increased the overall frequency of short (<0.5-s) interresponse times. Longer, 5.0-s unsignaled delays increased the duration of the reinforced interresponse times and decreased the overall frequency of the short interresponse times. In Experiment 2, similar effects to those of Experiment 1 were obtained when the 0.5-s unsignaled delays were imposed upon a baseline schedule that explicitly arranged reinforcement of short interresponse times and therefore already generated a large number of short interresponse times. The results support earlier suggestions that the unsignaled 0.5-s delays change the functional response unit from a single key peck to a multiple key-peck unit. These findings are discussed in terms of the mechanisms by which contingencies control response structure in the absence of specific structural requirements.     

Concurrent-schedule performance: Effects of relative and overall reinforcer rate

Six pigeons were trained to respond on two keys, each of which provided reinforcers on an arithmetic variable-interval schedule. These concurrent schedules ran nonindependently with a 2-s changeover delay. Six sets of conditions were conducted. Within each set of conditions the ratio of reinforcers available on the two alternatives was varied, but the arranged overall reinforcer rate remained constant. Each set of conditions used a different overall reinforcer rate, ranging from 0.22 reinforcers per minute to 10 reinforcers per minute. The generalized matching law fit the data from each set of conditions, but sensitivity to reinforcer frequency (a) decreased as the overall reinforcer rate decreased for both time allocation and response allocation based analyses of the data. Overall response rates did not vary with changes in relative reinforcer rate, but decreased with decreases in overall reinforcer rate. Changeover rates varied as a function of both relative and overall reinforcer rates. However, as explanations based on changeover rate seem unable to deal with the changes in generalized matching sensitivity, discrimination accounts of choice may offer a more promising interpretation.     

Effects of alternative reinforcement sources: A reevaluation

The effects of two alternative sources of food delivery on the key-peck responding of pigeons were examined. Pecking was maintained by a variable-interval 3-min schedule. In the presence of this schedule in different conditions, either a variable-time 3-min schedule delivering food independently of responding or an equivalent schedule that required a minimum 2-s pause between a key peck and food delivery (a differential-reinforcement-of-other-behavior schedule) was added. The differential-reinforcement-of-other-behavior schedule reduced response rates more than did the variable-time schedule in most instances. The delay between a key peck and the next reinforcer consistently was longer under the differential-reinforcement-of-other-behavior schedule than under the variable-time schedule. Response rates and median delay between responses and reinforcers were negatively correlated. These results contradict earlier conclusions about the behavioral effects of alternative reinforcement. They suggest that an interpretation in terms of response–reinforcer contiguity is consistent with the data.     

Test theory without an answer key

A general model is presented for homogeneous, dichotomous items when the answer key is not known a priori. The model is structurally related to the two-class latent structure model with the roles of respondents and items interchanged. For very small sets of respondents, iterative maximum likelihood estimates of the parameters can be obtained by existing methods. For other situations, new estimation methods are developed and assessed with Monte Carlo data. The answer key can be accurately reconstructed with relatively small sets of respondents. The model is useful when a researcher wants to study objectively the knowledge possessed by members of a culturally coherent group that the researcher is not a member of.This research was supported by NSF Grant No. SES-8320173 to the authors. We gratefully acknowledge comments and suggestions from John Boyd, Tarow Indow, and Kathy Maher as well as the editor and several anonymous referees.     

Setting the sales budget: An exploratory study

This article explores how the sales budget is set in a business organization. Findings from a longitudinal participant observation study revealed that the sales budget is considered of great importance to the organization as sales estimates serve as premises for planning of production and supply and new product developments. It was observed that the sales budget was based on a narrow, inner-directed perspective, almost looking away from important environmental driving forces such as competitors and customers. The findings also showed that individuals involved in the sales budgeting process behaved opportunistically, influencing the budgetary process and outcomes. Theoretical and normative implications are highlighted.