Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research

The country‐of‐origin effect is a topic central to the field of international marketing. Country of origin has been found to exert a particularly potent effect on consumer evaluation in situations where there is a strong link between a country and a particular product category. The present study provides further insight into how this particular effect can be understood. Drawing on a novel conceptualization of how country image and product categories interact, this study tested the relative evaluative relevance of product category with respect to estimates of brand equity across a variety of product categories. The findings suggest that facets of a country's image that are more closely related to the evaluation situation exert a greater influence on the evaluation of brands. This result encourages scholars as well as practitioners to re‐evaluate which situations might cause the country of origin effect to hold managerial relevance and paves the way for new paths toward a more comprehensive understanding of the effect. Copyright © 2015 John Wiley & Sons, Ltd.     

Factors influencing public awareness of autonomous vehicles: Empirical evidence from Brisbane

Growing concerns, regarding transport disadvantage and increased socioeconomic disparities, demand innovative ways to improve equity and make transportation systems smarter. One of the most anticipated developments within the field of smart mobility is driving automation systems. Autonomous vehicles (AVs) have the potential to improve accessibility, affordability, safety and efficiency of transport systems, but come with risks including the intensification of private vehicle travel. Understanding public awareness is an important step to determine whether motivation and intention to use AVs will impact on its potential. This paper aims to investigate factors influencing public awareness of AVs as a solution to transport disadvantage. The study applies an ordinal logistic regression analysis to analyse survey data collected from the residents of Brisbane (Australia). Our findings reveal that awareness is positively correlated within young and middle-aged adults, low-income residents, disability, public transport users, and those who feel unsafe on public transport, while an increase in the number of household vehicles is negatively correlated. The study provides insights into public awareness towards the potential benefits of AVs, and highlights potential opportunities and challenges associated with these expectations.     

老年人视听觉整合的影响因素及其神经机制

老年人的视听觉整合能力强于还是弱于年轻人, 目前尚存在很大争议。对老年人视听觉整合脑机制的研究, 将为老年人脑保健提供一种科学的跨通道整合方案。基于已有研究成果从两方面进行论述：1)影响老年人视听觉整合的因素, 包括刺激的物理属性、刺激呈现的时空关系以及刺激得到的注意资源。2)老年人视听觉整合效应。研究表明, 一方面, 老年人表现出更高的功能连接性、网络效率和较强的视听觉整合效应, 如：老年人在后顶叶、内侧前额叶和左前额叶等脑区有较强的激活, 额中央区的P2振幅表现出超加性; 老年人比年轻人的视听觉整合发生较早并有较长的延伸。另一方面, 老年人有较长的反应时和较弱的整合促进, 以及对视听觉刺激进行反应时颞上回脑区的振幅弱于年轻人。简单刺激诱发的老年人视听觉整合为进一步揭示整合机制提供了可靠的基础, 但是对于复杂情景下的视听觉信息整合加工机制仍待探究。     

Nanotechnology — A new field of ethical inquiry?

Parallel to the public discussion on the benefits and risks of nanotechnology, a debate on the ethics of nanotechnology has begun. It has been postulated that a new “nano-ethics” is necessary. In this debate, the — positive as well as negative — visionary and speculative innovations which are brought into connection with nanotechnology stand in the foreground. In this contribution, an attempt is made to discover new ethical aspects of nanotechnology in a more systematic manner than has been the case. It turns out that there are hardly any completely new ethical aspects raised by nanotechnology. It is much rather primarily a case of gradual shifts of emphasis and of relevance in questions which, in principle, are already known and which give reason for ethical discussions on nanotechnology. In a certain manner, structurally novel ethical aspects arise through the important role played by visions in the public discourse. New questions are also posed by the fact that previously separate lines of ethical reflection converge in the field of nanotechnology. The proposal of an independent “nano-ethics”, however, seems exaggerated.     

Government Subsidized Academic Research: Economic and Ethical Conflicts

Justification for public funding of academic research is based on the linear model of technological advance first proposed by Francis Bacon. The model hypothesizes that government subsidized science generates new technology which creates new wealth. Mainstream economics supports Bacons model by arguing that academic research is a public good. The Bayh–Dole Act allows universities to privatize federally funded research and development (R&D) which is in direct conflict with the public good argument. Diminishing returns to university R&D, challenges to Bacons linear model and the labor exploitation of young scientists by research universities suggest that policy makers may want to reconsider the system for allocating federal R&D to universities and colleges.     

Inequalities in Health and Intergenerational Equity

In the popular folklore three-score-years-and-ten is treated as a fair innings for people, and thereby serves as an informal reference point for judgements about distributive justice within a community. But length of life alone is an insufficient basis for such judgements - a person's health-related quality-of-life also needs to be taken into account. If one of the objectives of public policy is to reduce inequalities in lifetime health, it will be demonstrated that this is very likely to require systematic discrimination against the older members of a community. The notion of community solidatity will also be tested, because a decision will need to be made as to whether the same fair innings applies to all members of the community, or whether some are entitled to more than others. The strength of the fair innings principle is that it brings these issues to the fore in a systematic way which should ais their resolition in a practical context.     

Harcèlement moral au travail et pro/antisocialité du salarié victime : quels effets sur les jugements,les émotions et les intentions d’aide des témoins ?

Bullying at work is characterized by negative, repetitive and frequent acts towards a person, bearing reached with her physical and psychic health (Einarsen, Hoel, Zapf, & Cooper, 2003; Leymann, 1996). On the basis of research of Weiner (1996) and Rudolph, Roesch, Greitemeyer, and Weiner (2004), we postulated that the bullying acts, the behaviors of the bullied employee and it revictimisation would influence the judgments and the emotions of the witnesses. Research was carried out within the framework of the paradigm of the judges of 72 participants. The variance analyses show that the gravity of the acts decreases the feeling of equity, increases the attribution of responsibility towards the harcelor, decreases the attribution of responsibility to the victim and increases the help. The bullying acts always interact with the victim’s pro or antisocial behaviors. The emotions of the judges are mainly positive with regard to the victim and negative towards the harcelor except when bullied employee has emitted an antisocial behavior. The gravity of the bullying acts increases on the one hand sympathy, fear and sadness towards the victims, on the other hand, anger and dislike towards the harcelor.     

Providing compensation promotes forgiveness for replaceable,but not irreplaceable,losses

ABSTRACT

The present study aimed to examine how the replaceability of a loss moderates the effectiveness of compensation. In Study 1, we sampled real-life experiences of experiential loss, material loss, or loss of materials to which the victims had special attachment, and assayed subsequent feelings toward the transgressor who caused the loss. The results showed that for those who reported losses of an experience or cherished material object, perpetrators’ offers of compensation did not facilitate forgiveness. In Study 2, by manipulating replaceability of hypothetical losses in vignettes, we showed that compensation for replaceable losses effectively elicits forgiveness from a victim, but compensation for irreplaceable losses is ineffective. A series of mediation analyses showed that the effect of replaceability on forgiveness is explained by the victim’s perception of whether their loss was sufficiently recovered. We discuss the function of compensation and its inherent limitations.     

“I'd like to be that attractive,but at least I'm smart”: How exposure to ideal advertising models motivates improved decision‐making

The use of idealized advertising models has been heavily criticized in recent years. Existing research typically adopts a social comparison framework and shows that upward comparisons with models can lower self-esteem and affect, as well as produce maladaptive behavior. However, the alternative possibility that consumers can cope with threatening advertising models by excelling in other behavioral domains has not been examined. The present research draws on fluid compensation theory (Tesser, 2000) and shows that idealized models motivate improved performance in consumer domains that fall outside that of the original comparison. These more positive coping effects operate through self-discrepancies induced by idealized models, rather than self-esteem or negative affect. Specifically, self-discrepancies motivate consumers to improve decision-making by: 1) making more optimal choices from well-specified consideration sets, and 2) better self-regulating indulgent choices. More broadly, the current research integrates and extends theories of fluid compensation and self-discrepancy, as well as provides a more complete picture of the ways in which consumers cope with idealized advertising models.