Response to name in children with autism: Treatment,generalization, and maintenance

Deficits in response to name (RTN) are an early indicator of autism spectrum disorder (ASD), and RTN is a treatment goal in many early intervention curricula for children with ASD. However, little research has empirically evaluated methods for increasing RTN in children with ASD. We evaluated a series of conditions designed to increase RTN for 4 children with ASD using a multielement experimental design. The schedules of tangible reinforcement were thinned after mastery and generalization was tested across people and contexts. Tangible reinforcers were necessary to increase RTN for all 4 participants, and the schedule of reinforcement was successfully thinned with all participants after intervention. Generalization was also observed across people and experimental contexts.     

能力还是热情?广告诉求对消费者品牌认同和购买意向的影响

基于自我建构理论和情绪理论, 本文探讨了自我建构与广告诉求对品牌认同的交互作用、影响机制及边界条件。通过3个实验, 我们发现对于独立自我建构的消费者来说, 能力广告诉求更能提高品牌认同感, 而对于相依自我建构的消费者来说, 热情广告诉求则更有效; 同时我们也验证了广告诉求到愉悦感到品牌认同最终到购买意向的因果链模型, 并确定了企业类型对该机制的调节作用。     

人名发音与脸型的跨模态映射效应

摘要:本文基于无意义词与简单几何体之间的跨模态映射效应,来研究社会知觉中人名发音与脸型的关系。本研究控制了人名发音的唇形和人物面孔的轮廓,通过简单匹配范式来考察人名发音与面孔之间是否存在跨模态映射效应。结果发现：被试将圆唇人名与圆面孔匹配、扁唇人名与尖面孔匹配的概率,均显著大于随机水平。该结果说明了人名发音和脸型之间存在跨模态映射效应,这不仅拓宽了声音-形状跨模态映射的研究范围,对于人们取名字方面具有一定的指导意义。     

叠音品牌名称对消费者知觉和态度的影响

品牌名称是重要的品牌资产, 在传递品牌价值、构建品牌形象和凸显品牌特征的过程中起到关键作用。以往研究发现, 品牌名称的语义特征和语音特征(元音、辅音)都会对消费者知觉和态度产生影响, 但少有研究考察叠音这种语音结构特征的作用。从婴儿图式的角度, 考察叠音品牌名称对消费者知觉和态度的影响, 并检验其作用机制和边界。具体内容包括：(1)考察叠音品牌名称对消费者品牌知觉(物理特征知觉、心理特征知觉)及其消费者态度的影响及其作用机制。(2)检验内部语音特征和外部线索特征在叠音品牌名称与消费者知觉之间的调节作用。(3)检验产品类型特征和消费者特征在叠音品牌名称和消费者态度之间的调节作用。     

Dopamine regulation of human speech and bird song: a critical review

To understand the neural basis of human speech control, extensive research has been done using a variety of methodologies in a range of experimental models. Nevertheless, several critical questions about learned vocal motor control still remain open. One of them is the mechanism(s) by which neurotransmitters, such as dopamine, modulate speech and song production. In this review, we bring together the two fields of investigations of dopamine action on voice control in humans and songbirds, who share similar behavioral and neural mechanisms for speech and song production. While human studies investigating the role of dopamine in speech control are limited to reports in neurological patients, research on dopaminergic modulation of bird song control has recently expanded our views on how this system might be organized. We discuss the parallels between bird song and human speech from the perspective of dopaminergic control as well as outline important differences between these species.     

广告诉求-品牌来源国刻板印象匹配度对品牌态度的影响机制

基于刻板印象内容模型,作者将广告诉求分为诚意诉求和能力诉求,并研究了广告诉求和品牌来源国刻板印象对品牌态度的交互影响。通过两个实验,作者发现广告诉求和来源国刻板印象之间的匹配程度正向地影响消费者处理广告信息的流畅性,进而导致积极的情绪体验。消费者将这种积极情绪错误地归因到品牌上,从而产生积极的品牌态度。这一发现证实品牌来源国信息可以在消费者无意识的状态下通过情绪体验影响不同广告诉求的说服效果。     

Self‐congruity effects: A critical review and an integrative model

This research conducts an extensive review study on the extant research on self‐congruity, and presents some recommendations and propositions for future research. It describes the differences between two constructs (i.e., self‐congruity and brand personality) regarding the symbolic benefits of a brand. It also suggests an integrative model to encompass important cognitive and motivational factors to moderate the relationship between self‐congruity and brand evaluation. Although there should be meaningful moderators of self‐congruity effects that are not addressed in the model, this research can be a starting point for future research in order to develop a better research model for analyzing self‐congruity effects.     

An evaluation of computer-based programmed instruction for promoting teachers' greetings of parents by name

Although greeting parents by name facilitates subsequent parent-teacher communication, baseline measures revealed that 4 preschool teachers never or rarely greeted parents by name during morning check-in. To promote frequent and accurate use of parents' names by teachers, the effects of a fully automated computerized assessment and programmed instruction (CAPI) intervention were evaluated in a multiple baseline design. The CAPI intervention involved assessment and training of relations among parents' and children's pictures and names, and produced rapid learning of parent names. The CAPI intervention also resulted in substantial improvements in the classroom use of parents' names for 3 of the 4 teachers; however, a supervisor-mediated feedback package (consisting of instructions, differential reinforcement, and error correction) was necessary to maintain name use for 2 of those teachers. The practical strengths and limitations of computer-based teacher training are discussed.     

The Name-Pronunciation Effect: Further Evidence from Chinese

This study examined the Chinese name-pronunciation effect. The easy-to-pronounce and difficult-to-pronounce Chinese names were created using the same characters in order to control for visual perceptual and conceptual fluency. In Experiment 1, participants rated each name in terms of liking, electability as a state leader, income level, and baby name preference. An additional rating of prevalence was used to estimate familiarity. In Experiment 2, participants did not read the name aloud before rating and performed intentional recall and recognition tests. In both experiments, the easy-to-pronounce names were rated higher than difficult-to-pronounce names on liking. This effect generalized to judgments of electability and baby name preference but not to prevalence and income level. There were no differences in memory performances between the two types of names. Results are discussed in terms of the boundary condition of the name-pronunciation effect and the advantage of using Chinese names to study this effect.     

The importance of social and ideal social dimensions in self‐congruity research

Chronic or situational self‐construal moderates the effects of four self‐congruity (SC) dimensions (i.e., actual, ideal, social, and ideal social) on brand evaluations. Past research has mainly focused on the actual and ideal SC effects; these effects have been found to be stronger than the social and ideal social SC effects. However, the findings of past research are based on samples from individualistic cultures. Individualists have a dominant independent self‐construal. We conduct two experiments to show that the social and ideal social SC effects are stronger than the actual and ideal SC effects for individuals with a dominant interdependent self‐construal. In Study 1, using samples from collectivistic cultures, four SC effects are compared. In Study 2, we examine how primed self‐construal, whether independent or interdependent, impacts the four SC effects. This research documents the importance of the social and ideal social dimensions in SC research.