Value-based adoption of augmented reality: A study on the influence on online purchase intention in retail

The increasing use of digital technology-based retail services provides new opportunities for digital marketing. In this paper, we investigate how augmented reality (AR) technology can be leveraged as part of the firm's strategy. We explore the online purchase intention through AR smart glasses (ARSG), considering consumers' value assessment through a cost–benefit analysis and the influence of technical, experiential and social AR value drivers. We develop an augmented value-based adoption model addressing four main objectives: (1) Evaluate the effect of the perceived value of ARSG, (2) Evaluate the effect of immersion (experiential dimension), (3) Evaluate the effect of AR devices and technical complexity (technical dimension) and (4) Evaluate the importance of subjective norms (social dimension) on the online purchase intention through AR technology. Based on an ESIC Tech Lab experiment with two types of ARSG from market leaders and AR retail apps, the study uses survey data from 253 participants. The results suggest that the technical dimension has an ambiguous effect, with tech-complexity enhancing directly the perceived value of ARSG for online purchase while reducing the net value of consumers' economic cost–benefit analysis. We find strong evidence that the experiential and social AR dimensions (in the form of immersion and subjective norm) have a significant positive influence on consumers' purchase intention online, which are better predictors than the pure economic cost–benefit assessment (through usefulness and difficulty). Furthermore, the technical innovativeness of consumers is found to increase directly the online purchase intention through ARSG.     

Considerations in the choice of interobserver reliability estimates

Two types of interobserver reliability values may be needed in treatment studies in which observers constitute the primary data-acquisition system: trial reliability and the reliability of the composite unit or score which is subsequently analyzed, e.g., daily or weekly session totals. Two approaches to determining interobserver reliability are described: percentage agreement and "correlational" measures of reliability. The interpretation of these estimates, factors affecting their magnitude, and the advantages and limitations of each approach are presented.     

The concept of placebo

This paper attempts to define the concept of placebo as it is used in the clinical context The author claims that X is a placebo if and only if X has such a property d_p, that whenever in a therapeutic situation T a stimulus S appears, then in attending conditions A, it will cause a beneficial reaction R in the patient. Formally, the same structure may be used to define any pharmacologically active drug. The main difference between the drug and a placebo is in the range of possible substitutions for X and the property d. For the active drug there is only one possible substitution for X and property d and it can be scientifically explained why, and how the drug works. In the case of a placebo a set of possible substitutions for X and d is open, and so far it is impossible to offer any scientifically valid explanation of the action mechanism of placebo.     

Negative Equivalence of Extensions of Minimal Logic

Two logics L₁ and L₂ are negatively equivalent if for any set of formulas X and any negated formula ¬, ¬ can be deduced from the set of hypotheses X in L₁ if and only if it can be done in L₂. This article is devoted to the investigation of negative equivalence relation in the class of extensions of minimal logic.The author acknowledges support by the Alexander von Humboldt-StiftungPresented by Jacek Malinowski     

Standard errors for procrustes solutions

The asymptotic standard errors for the procrustes solutions are derived for orthogonal rotation, direct oblique rotation and indirect oblique rotation. The standard errors for the first two rotations are obtained using the augmented information matrices. For the indirect oblique solution, the standard errors of rotated parameters are derived from the information matrix of unrotated loadings using the chain rule for information matrices. For all three types of rotation, the standard errors of rotated parameters are presented for unstandardized and standardized manifest variables. Numerical examples show the similarity of theoretical and simulated values.     

Critical factor analysis: An exploratory general model for understanding diverse systems

Critical Factor Analysis (CFA) is presented as an exploratory general model for uniting the sciences and the humanities through identification and use of critical factors common to both. Two primary and eight subordinate critical factors, with corresponding principles, are identified and placed in a model that can be used for prediction, analysis, and design of systems. Use of CFA could conceivably raise system IQ, reduce unnecessary variety, and assist with the general acceptance of systems science.     

今本《周易》卦序排列数学规律新探

今本《周易》六十四卦卦序是依据什么道理排列出来的,迄今仍然没有一个完美的解答。本文尝试把卦序问题作为一个数学问题去考虑,探讨卦序的制作者所依据的数学思想与技巧。《六十四卦错综图》是我们研究序卦最重要的参考图,并指出十对三明三阳卦在序卦排列中起着骨架作用．无论是十对三明三阳卦,还是围绕这十对卦左右的其它卦,其排列在序数配置、卦区划分和爻画布排等诸多方面都蕴含着丰富的数学内容,充分反映了序卦的制作者运用数学技巧的娴熟技艺和精妙构想。     

Labeled Calculi and Finite-Valued Logics

A general class of labeled sequent calculi is investigated, and necessary and sufficient conditions are given for when such a calculus is sound and complete for a finite-valued logic if the labels are interpreted as sets of truth values (sets-as-signs). Furthermore, it is shown that any finite-valued logic can be given an axiomatization by such a labeled calculus using arbitrary "systems of signs," i.e., of sets of truth values, as labels. The number of labels needed is logarithmic in the number of truth values, and it is shown that this bound is tight.     

关于我国高等师范院校公共课心理学教材整体改革的构想

本文在作者实践基础上,从建设新时期具有我国特色的高师公共课心理学教材的高度,提出四点改革构想:1.在教材体系上,围绕师范生今后“教书”和“育人”工作组织心理学基本内容,形成有机联系的“双主线’结构;2.在教材内容上,突出“三个性”——以强调心理学内容对中学教育实践指导意义的实用性,带动理论阐述上的针对性和实践运用上的可操作性;3.在教材论述上,兼顾师范生的认识规律,采用现象—规律—运用的“三段法”程式;4.在教材编写上,提倡专家、高师公共课心理学教师和中学优秀教师“三结合”原则。