旅游商品多语言包装策略的作用机制和影响效果——基于选择通达模型的视角

多语言包装策略被广泛应用于促进旅游商品的销售。然而, 现有研究仅从消费者感知视角出发, 难以揭示多语言线索的复杂效应。本研究基于选择通达模型, 主要探讨(1)多语言包装策略导致消费者推断旅游商品是针对某类群体(即对比效应)还是广泛模糊的“国际市场” (即同化效应)的作用机制; (2)多语言包装策略对旅游商品购买决策的影响机制。本研究有助于扩展旅游商品和包装语言的相关研究, 为旅游商品营销提供重要参考。     

Choice‐making,Expectations, and Treatment Positivity: How and When Choosing Shapes Aversive Experiences

Every day we use products and treatments with unknown but expected effects, such as using medication to manage pain. In many cases, we have a choice over which products or treatments to use; however, in other cases, people choose for us or choices are unavailable. Does choosing (versus not choosing) have implications for how a product or treatment is experienced? The current experiments examined the role of choice‐making in facilitating so‐called expectation assimilation effects—or situations in which a person's experiences (e.g., discomfort and pain) are evaluated in a manner consistent with their expectations. In Experiment 1, participants were initially exposed to a baseline set of aversive stimuli (i.e., sounds). Next, some participants were given expectations for two “treatments” (i.e., changes in screen display) that could ostensibly reduce discomfort. Critically, participants were either given a choice or not about which of the two treatments they preferred. Participants in a control condition were not provided with treatment expectations. Results revealed that discomfort experiences assimilated to expectations only when participants were provided with choice. Experiment 2 replicated this finding and provided evidence against the idea that demand characteristics and choice‐making unrelated to the core task (i.e., choices without associated expectations) could account for the results. Further, Experiment 2 showed that choosing reduced discomfort because of increased positivity about the treatment. Results are discussed in the context of extant research on choice‐making and expectation effects. Copyright © 2013 John Wiley & Sons, Ltd.     

Can the Same Politician Help and Hurt the Evaluations of Another Politician? The Role of Categorization on the Elicitation of Assimilation and Contrast Effects in the Mexican Political Context

Two studies investigated the effects of bringing a highly controversial politician to mind on the evaluations of another politician in the Mexican political context. We took advantage of the dynamic nature of the Mexican political context in which politicians often threaten to leave or actually leave their political parties, influencing the categorization process. We hypothesized that the same controversial politician could elicit assimilation and contrast effects on the evaluations of another politician, depending on whether both political figures were treated as lateral categories or members of the same superordinate category. Study 1 found support for the predicted contrast effects but only among those who did not classify both political figures as members of the same political party. Study 2 found support for the expected interexemplar assimilation effects but only among those who classified both political figures as members of the same political party. The theoretical and applied implications of our results were discussed.     

Patterns of psychotherapy development: A mixed-method analysis using assimilation indices

Understanding how assimilation develops is essential in promoting personal change. By attending to signs or indices of assimilation in the speech of clients, therapists can use this process to assess how the therapy is developing and to tailor intervention. The system of assimilation indices was developed to use assimilation to understand the process of change. This system signals five sub-processes of assimilation: external distress, pain, noticing, decentring, and action. This study consisted of a longitudinal mixed-method analysis, following a multiple cases embedded design. The system of assimilation indices was applied to the recordings of nine psychotherapies and contrasted with both the outcome of the therapy and the perspectives of the therapists and clients about their therapy process. The results show that the system of indices is useful in understanding multiple pathways for assimilation. The system of indices is seen as a useful tool for understanding assimilation and as having clinical value in anticipating challenges to the success of the therapy. This study also shows how the indices are sensitive to the nuances in the change process observed in clinical settings.     

Psychophysics of Kinesthesis

A horizontal straight-arm movement was used to determine the relationship between the physical stimulus continuum and the psychological continuum of kinesthetic extent of arm movement. A power function with an exponent of 1.075 best described this relationship. In addition, to classify extent of movement as belonging to either a prothetic or metathetic continuum, the category scale was derived. According to the functional criteria described by Stevens (1957), extent of movement was subserved by a metathetic process which would indicate that, for the present task, judgments were made through the use of positional cues rather than amplitude cues.     

Interpersonal Dependency Correlates and Locus of Control Orientation Among Obese Adults in Outpatient Treatment for Obesity

Interpersonal dependency and locus of control orientation were studied in obese and nonobese samples. The Interpersonal Dependency Inventory (Hirschfeld, Klerman, Gough, Barrett, & Korchin, 1977) and the I-E Scale (Rotter, 1966) were administered to 106 obese adults in outpatient treatment for obesity. The I-E Scale was also administered to 97 nonobese control subjects. As predicted, the obese subjects were significantly more internally oriented than has been previously identified in obese populations. These findings challenge currently held assumptions about locus of control in obese groups. Although the obese and nonobese subjects maintained similar overall dependency scores, the obese subjects were more likely to show low levels of autonomy in comparison with the nonobese subjects. Interpersonal dependency and locus of control dimensions associated with obese conditions may serve as useful predictor variables influencing obesity treatment approaches and outcome.     

大鱼小池效应研究回顾及展望

大鱼小池效应(Big Fish Little Pond Effect)是解释不同教育情境中学生自我概念水平的一个特定概念,Marsh将其定义为：能力同等的学生,在平均成绩较高的学校或班级里的学业自我概念较低,而在平均成绩较低的学校或班级则学业自我概念会较高。大鱼小池效应包括学生采用概括他人和特定他人的比较标准所分别产生的同化效应和对比效应,社会比较对学业自我概念形成具有特定影响。大鱼小池效应的未来研究可以从研究方法的改进、调节变量的控制和跨文化比较等方面拓展。     

On the role of regular phonological variation in lexical access: evidence from voice assimilation in French

The present study investigated whether lexical access is affected by a regular phonological variation in connected speech: voice assimilation in French. Two associative priming experiments were conducted to determine whether strongly assimilated, potentially ambiguous word forms activate the conceptual representation of the underlying word. Would the ambiguous word form [sud] (either assimilated soute 'hold' or soude 'soda') facilitate "bagage" 'luggage', which is semantically related to soute but not to soude? In Experiment 1, words in either canonical or strongly assimilated form were presented as primes. Both forms primed their related target to the same extent. Potential lexical ambiguity did not modulate priming effects. In Experiment 2, the primes such as assimilated soute pronounced [sud] used in Experiment 1 were replaced with primes such as soude canonically pronounced [sud]. No semantic priming effect was obtained with these primes. Therefore, the effect observed for assimilated forms in Experiment 1 cannot be due to overall phonological proximity between canonical and assimilated forms. We propose that listeners must recover the intended words behind the assimilated forms through the exploitation of the remaining traces of the underlying form, however subtle these traces may be.     

社会比较：对比效应还是同化效应

社会比较直接影响人类的自我评价,对其产生两种相反的效应,即对比效应和同化效应。本文系统地回顾了社会比较的对比效应和同化效应的相关研究;并从关注自我、关注比较目标和关注自我与比较目标之间的关系三个不同方面,阐述了对社会比较效应产生调节作用的各种不同因素;最后,从一种整合和信息的视角,阐述了产生对比效应和同化效应的心理机制——选择性通达（SA）模型