IMPROVING EVOLUTION ADVOCACY: TRANSLATING VACCINE INTERVENTIONS TO THE EVOLUTION WARS

When considering the persuasive characteristics and prospective influences of Darwin-skeptic mass media, uncertainties remain about how to reciprocally promote evolutionary theory to skeptical audiences. This study aims to improve evolution advocacy by translating some of the most successful methods of science endorsement to Evolution Wars contexts. In particular, strategies used to address vaccine hesitancies and enhance immunization uptake policies are reinterpreted for those seeking to improve pro-evolution communications to religious publics. What results are three recommendation categories described as General Guiding Principles, Proximate Interventions, and Auxiliary Interventions.