Rivals without a cause? Relative performance feedback creates destructive competition despite aligned incentives

Whether people compete or cooperate with each other has consequences for their own performance and that of organizations. To explain why people compete or cooperate, previous research has focused on two main factors: situational outcome structures and personality types. Here, we propose that—above and beyond these two factors—situational cues, such as the format in which people receive feedback, strongly affect whether they act competitively, cooperatively, or individualistically. Results of a laboratory experiment support our theorizing: After receiving ranking feedback, both students and experienced managers treated group situations with cooperative outcome structures as competitive and were in consequence willing to forgo guaranteed financial gains to pursue a—financially irrelevant—better rank. Conversely, in dilemma situations, feedback based on the joint group outcome led to more cooperation than ranking feedback. Our study contributes to research on competition, cooperation, interdependence theory, forced ranking, and the design of information environments.     

Theory change in immunology part II: The clonal selection theory

This two-part article examines the competition between the clonal selection theory and the instructive theory of the immune response from 1957–1967. In Part I the concept of a temporally extended theory is introduced, which requires attention to the hitherto largely ignored issue of theory individuation. Factors which influence the acceptability of such an extended theory at different temporal points are also embedded in a Bayesian framework, which is shown to provide a rational account of belief change in science. In Part II these factors, as elaborated in the Bayesian framework, are applied to the case of the success of the clonal selection theory and the failure of the instructive theory.     

Competitive fixed-interval performance in humans

Two persons responded in the same session in separate cubicles, but under a single schedule of reinforcement. Each time reinforcement was programmed, only the first response to occur, that is, the response of only one of the subjects, was reinforced. “Competitive” behavior that developed under these conditions was examined in three experiments. In Experiment 1 subjects responded under fixed-interval (FI) 30-s, 60-s, and 90-s schedules of reinforcement. Under the competition condition, relative to baseline conditions, the response rates were higher and the pattern was “break-and-run.” In Experiment 2, subjects were exposed first to a conventional FI schedule and then to an FI competition schedule. Next, they were trained to respond under either a differential-reinforcement-of-low-rate (DRL) or fixed-ratio (FR) schedule, and finally, the initial FI competition condition was reinstated. In this second exposure to the FI competition procedure, DRL subjects responded at lower rates than were emitted during the initial exposure to that condition and FR subjects responded at higher rates. For all subjects, however, responding gradually returned to the break-and-run pattern that had occurred during the first FI competition condition. Experiment 3 assessed potential variables contributing to the effects of the competitive FI contingencies during Experiments 1 and 2. Subjects were exposed to FI schedules where (a) probability of reinforcement at completion of each fixed interval was varied, or (b) a limited hold was in effect for reinforcement. Only under the limited hold was responding similar to that observed in previous experiments.     

Medicine as business and profession

This paper analyzes one dimension of the frequently alleged contradiction between treating medicine as a business and as a profession, namely the incompatibility between viewing the physician patient relationship in economic and moral terms. The paper explores the utilitarian foundations of economics and the deontological foundations of professional medical ethics as one source for the business/medicine conflict that influences beliefs about the proper understanding of the therapeutic relationship. It, then, focuses on the contrast and distinction between medicine as business and profession by critically analyzing the classic economic view of the moral status of medicine articulated by Kenneth Arrow. The paper concludes with a discussion of some advantages associated with regarding medicine as a business.     

Repetition effects on word fragment completion: The role of competition among responses

Four experiments examined the effect of spaced repetition of study words on completion of word fragments with only one solution and word fragments with multiple solutions. Recognition was used as test of explicit memory in the first two experiments. The study words were presented either once or three times. Repetition was found to increase recognition memory substantially, and to affect fragment completion performance only marginally. This was true for both single- and multiple-solution fragments, showing that competition among responses is not critical for the magnitude of the repetition effect in fragment completion. This finding, that the repetition effect is marginal also when the type of cues provides an occasion for repetition effects to show up, suggests that the real effect of repetition on perceptual priming is borderline. It is proposed that memory from the first presentation eliminates necessary processing of items when they are re-exposed, and that the repetition effect thereby is reduced.     

Producing a change from competition to sharing: effects of large and adjusting response requirements

Pairs of high-school students matched-to-sample for money. On each trial, the first pair member to complete a fixed ratio of knob-pulling responses could work the matching problem on that trial. Competition occurred when both pair members responded for the problem. Sharing occurred when only one pair member responded on each trial, and the subjects alternated trials. Hence, sharing requires less responding and still allows a moderate number of reinforcers for each subject. Recent research has shown that increasing the response requirement to the point that it may have aversive properties will produce a change from competition to sharing. A related variable is an adjusting schedule that adjusts the subjects' response requirements so that their abilities to take reinforcers are equal. In this way, subjects might learn that competition requires more responding but produces no more reinforcers. However, recent research also suggests that competition decreases over sessions without experimental manipulations. Because of this possibility of a time-related variable, ratio size and an adjusting schedule were studied in a group design. Competition did decrease for all groups over sessions, but the large-ratio groups switched from competition to sharing sooner than the low-ratio groups. The adjusting schedule had a similar but smaller effect.     

Testosterone and cortisol responses to competitive fighting in human males: A pilot study

Serum testosterone and cortisol levels were measured by radioimmunoassay in 14 young male judo competitors, in samples taken 10 minutes before and 45 minutes after two different procedures. The first involved physical exercise and the second competitive fighting. Both procedures were of 5 minutes duration and sessions took place at the same time (between 10:00 A.M. and 12:00 P.M. local time) but on different days. Comparing the two situations over all subjects revealed that testosterone increased after exercise and decreased slightly after Competition. Between subject comparisons suggested that contrary to previous claims, winning or losing did not significantly change the testosterone and cortisol levels. Comparisons of subjects who were members of the Regional Team with individuals who were not part of that group confirmed that members increased their testosterone levels after competition, whereas the nonmembers showed a significant decrease. Moreover, success of the individuals, in their sporting record, correlated positively and significantly with the changes of testosterone observed during the competition. These preliminary results suggest that previous personal experience of success can influence the pattern of the psychoendocrine response to a contest situation.     

能力还是热情?广告诉求对消费者品牌认同和购买意向的影响

基于自我建构理论和情绪理论, 本文探讨了自我建构与广告诉求对品牌认同的交互作用、影响机制及边界条件。通过3个实验, 我们发现对于独立自我建构的消费者来说, 能力广告诉求更能提高品牌认同感, 而对于相依自我建构的消费者来说, 热情广告诉求则更有效; 同时我们也验证了广告诉求到愉悦感到品牌认同最终到购买意向的因果链模型, 并确定了企业类型对该机制的调节作用。     

女大学生同性竞争与社交网站发布美化自拍行为的关系：外貌比较的调节作用

为探究女大学生同性竞争与社交网站发布美化自拍行为之间的关系及外貌比较在其中的调节作用,采用同性竞争量表、身体外貌比较问卷和美化自拍量表对463名女大学生进行问卷调查。结果发现：在控制年龄后,女大学生同性竞争可以显著正向预测社交网站美化自拍行为,且这一预测作用受到外貌比较的调节,即只有低外貌比较的女大学生其同性竞争水平可显著预测其美化自拍行为。该结果对理解和干预女大学生的社交网站行为具有一定理论意义和实践意义。