Using the UTAUT2 model to explain public acceptance of conditionally automated (L3) cars: A questionnaire study among 9,118 car drivers from eight European countries

We investigated public acceptance of conditionally automated (SAE Level 3) passenger cars using a questionnaire study among 9,118 car-drivers in eight European countries, as part of the European L3Pilot project. 71.06% of respondents considered conditionally automated cars easy to use while 28.03% of respondents planned to buy a conditionally automated car once it is available. 41.85% of respondents would like to use the time in the conditionally automated car for secondary activities. Among these 41.85%, respondents plan to talk to fellow travellers (44.76%), surf the internet, watch videos or TV shows (44%), observe the landscape (41.70%), and work (17.06%). The UTAUT2 (Unified Theory of Acceptance and Use of Technology) was applied to investigate the effects of performance and effort expectancy, social influence, facilitating conditions, and hedonic motivation on the behavioural intention to use conditionally automated cars. Structural equation analysis revealed that the UTAUT2 can be applied to conditional automation, with hedonic motivation, social influence, and performance expectancy influencing the behavioural intention to buy and use a conditionally automated car. The present study also found positive effects of facilitating conditions on effort expectancy and hedonic motivation. Social influence was a positive predictor of hedonic motivation, facilitating conditions, and performance expectancy. Age, gender and experience with advanced driver assistance systems had significant, yet small (<0.10), effects on behavioural intention. The implications of these results on the policy and best practices to enable large-scale implementation of conditionally automated cars on public roads are discussed.     

What drives corporate carsharing acceptance? A French case study

Corporate carsharing allows employees to make use of a fleet of vehicles for their business travels. It offers a means of managing vehicle fleets more optimally, bringing both economic and environmental benefits. However, this kind of use can cause concerns, and even rejection in some cases. This paper describes an online survey of 259 people in France that assessed the psychological variables determining intentions to use a corporate carsharing service. The questionnaire instantiated the dimensions of the UTAUT acceptability model. Because of the specificities of carsharing as a means of transportation, we added a dimension referring to the service’s perceived environmental friendliness. Results showed that effort expectancy (i.e., degree of ease associated with use) is the most important dimension in determining behavioral intentions about corporate carsharing. Moreover, perceived environmental friendliness had only a small effect on behavioral intentions, mediated by performance expectancy (i.e., the degree to which individuals believe that using the system will help them improve their job performance). Results are notably discussed in terms of practical recommendations to favor corporate carsharing.     

A structural equation modeling approach for the acceptance of driverless automated shuttles based on constructs from the Unified Theory of Acceptance and Use of Technology and the Diffusion of Innovation Theory

The present study investigated the attitudes and acceptance of automated shuttles in public transport among 340 individuals physically experiencing the automated shuttle ‘Emily’ from Easymile in a mixed traffic environment on the semi-public EUREF (Europäisches Energieforum) campus in Berlin. Automated vehicle acceptance was modelled as a function of the Unified Theory of Acceptance and Use of Technology (UTAUT) constructs performance expectancy, effort expectancy, social influence, and facilitating conditions, the Diffusion of Innovation Theory (DIT) constructs compatibility and trialability, as well as trust and automated shuttle sharing. The results show that after adding the DIT constructs, automated shuttle sharing, and trust to the model, the effect of performance expectancy on behavioural intention was no longer significant. Instead, compatibility with current travel was the strongest predictor of behavioural intention to use automated shuttles. It was further found that individuals who are willing to share rides in an automated shuttle with fellow travelers (i.e., automated shuttle sharing) and who trust automated shuttles (i.e., trust) are more likely to intend to use automated shuttles (i.e., behavioural intention). The highest mean rating was obtained for believing that automated shuttles are easy to use, while the lowest mean rating was obtained for feeling safe inside the automated shuttle without any type of supervision. The analysis revealed a preference for the supervision of the automated shuttle via an external control room to the supervision by a human steward onboard. We recommend future research to investigate the hypothesis that compatibility could serve as an even stronger predictor of the behavioural intention to use automated shuttles in public transport than performance expectancy.     

Public acceptance of driver state monitoring for automated vehicles: Applying the UTAUT framework

Driver state monitoring (DSM) systems aim to measure driver/occupant state, considering factors such as fatigue, workload, attentiveness, and wellbeing. They are influential for some vehicles on the road today, but as we move towards higher levels of automation their use is expected to become even more important. Uncertainty around public perception of these systems is a potentially limiting factor, with potential concerns for privacy, data storage, perceived utility, and reliability amongst other things posing potential threats. A survey was conducted based on the Universal Theory of Acceptance and Use of Technology (UTAUT) framework, which collected 311 individual responses to explore the acceptability of this technology in specific relation to conditionally and partially automated vehicles. This paper identified that the factors of effort expectancy, performance expectancy, social influence, and attitudes towards using new technology are all positively related to overall behavioural intention, whereas anxiety is negatively related. Other demographic influences are discussed, and recommendations made for future research and marketing/implementation of DSM systems to ensure acceptance by future users.