The influence of a model's reinforcement contingency and affective response on children's perceptions of the model

Following their observation of a videotaped model, boys and girls were asked to rate various characteristics of that model. In each of two experiments, the subjects were 90 primary grade children. The model's reinforcement (reward, punishment, or no consequences) and affective response (positive, neutral, or negative) constituted the independent variables. In both experiments, children who observed an affectively neutral model receive punishment, perceived his affective state as more negative than children who observed this model receive reward or no consequences. The converse attribution (i.e., inferring consequences based on depicted model affect) did not obtain. Also, data from both experiments supported the conclusions that (a) the punished model was less attractive than no-consequences and rewarded models, and (b) the model was perceived as less competent when he demonstrated negative affect or received punishment.     

On being imitated: Effects on models and observers

Forty first- and second-grade children were imitated by an adult confederate and not imitated by a second adult confederate. For each child exposed to the above treatment, another child observed the imitation and nonimitation. It was found that children tended to be attracted to the confederate who imitated them. More importantly, although the observers were not imitated, they also were attracted to the imitating confederate. The two groups did not differ significantly in subsequent imitation of the two confederates. The results, which were conceptualized within the framework of vicarious reinforcement, have methodological implications for research on the effects of being imitated.     

Response uncertainty and imitation: The interactive effects of age and task options

It was reasoned that younger children would be more susceptible to situational uncertainty and thereby imitate more than older children or peers of the same age tested under more structured conditions. Children 6- through 8- and 12- through 14-years-old observed a model toss a bean bag at a target and were tested for target relevant and incidental imitation under conditions of two task options (high structure) or 10 task options (low structure). On both measures of imitation, preadolescents in the low structure condition imitated significantly more than adolescents. Preadolescents also imitated more incidental behavior in the low than in the high structure condition. Additionally, it was found that personality variables predicted imitative behavior of younger subjects in the low structure condition only.     

Imitation and locus of control

This study dealt with the relationship between Locus of Control and imitation. Based on a review of the social influence literature, it was hypothesized that external individuals would imitate equally under a condition of model-reward and a condition of no model-reward. It was further hypothesized that internal subjects would demonstrate more imitation under a condition of model-reward than under the condition of no model-reward. Male college students were classified as internal or external on the basis of their scores on the Locus of Control Scale. Internals imitated a rewarded model significantly more than a nonrewarded model. Externals imitated both models equally and at a rate comparable to internals who observed a rewarded model. Subject ratings of model competence were also positively related to imitation among internals but not among externals. The results are interpreted as offering support for the general notion of the effect of observer characteristics on imitation.     

On being imitated: Effects on reward and reward value of the imitator

The effects of being imitated on the model's reward of imitating and nonimitating confederates and on the confederates' reward value were assessed. Forty-eight first graders served as subjects. It was found that more children showed a bias in giving reward to the imitating confederate than to the nonimitating confederate. This effect was particularly strong for children classified as having an internal locus of control. Second, no difference in confederates' reward value was obtained as measured by operantly conditioned responding on a marble-drop task.     

Being imitated, conformity, and social influence: An integrative review

The recently developed literature on the effects of being imitated and the social influence function of imitation are reviewed, as is related literature on conformity from social psychology. Then, this research is considered within a number of theoretical contexts, but especially within the conceptual framework of Byrne's elaboration of effectance motivation. Finally, questions are raised which need to be addressed in future research.