Attribution bias: On the inconclusiveness of the cognition-motivation debate

Social psychologists have given considerable theoretical and research attention to whether motivational variables bias the attributions people make for behavior. Some theorists maintain that motivational constructs must be invoked to explain certain attributional phenomena; other theorists maintain that information-processing variables can adequately explain these phenomena. The present article critically examines existing cognitive and motivational approaches to attribution and analyzes the assumptions underlying the cognition-motivation debate. We argue that cognitive and motivational theories are currently empirically indistinguishable. In particular, its is possible to construct information-processing explanations for virtually all evidence for motivated bias. We conclude by examining the implications of this indeterminacy of cognitive and motivational explanations. Future research in the area can most profitably be addressed to improving the specificity of cognitive and motivational theories rather than to resolving the between-theory confrontation.