The Influence of Shared Visual Context on the Successful Emergence of Conventions in a Referential Communication Task

Human communication is thoroughly context bound. We present two experiments investigating the importance of the shared context, that is, the amount of knowledge two interlocutors have in common, for the successful emergence and use of novel conventions. Using a referential communication task where black‐and‐white pictorial symbols are used to convey colors, pairs of participants build shared conventions peculiar to their dyad without experimenter feedback, relying purely on ostensive‐inferential communication. Both experiments demonstrate that access to the visual context promotes more successful communication. Importantly, success improves cumulatively, supporting the view that pairs establish conventional ways of using the symbols to communicate. Furthermore, Experiment 2 suggests that dyads with access to the visual context successfully adapt the conventions built for one color space to another color space, unlike dyads lacking it. In linking experimental pragmatics with language evolution, the study illustrates the benefits of exploring the emergence of linguistic conventions using an ostensive‐inferential model of communication.     

When celebrities talk,children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Two studies tested the effects of TV ads with celebrity endorsement on the product preference and understanding of 8- to 14-year-old boys. Study 1 compared two ads for a model racer. One had celebrity endorsement (by a famous race driver) and footage of real automobile racing featuring the celebrity (live action); the second had neither feature. Study 2 employed one ad for a different brand of model racer edited to generate a 2 (endorser presence) by 2 (inclusion of live racetrack action) factorial design. A total of 415 boys were exposed to one of the experimental ads or a control ad, embedded in a new animated children's adventure program. Preference for the advertised brand of model racer (pre- and postviewing) and a number of cognitive variables were assessed. Exposure to endorsement led to increased preference for the toy and belief that the celebrity was expert about the toy. Live action led to exaggerated estimates of the physical properties of the toy and the belief that the ad was not staged. The 8- to 10-year-olds associated the glamour of the endorser with the toy and were more reliant on his advice than were 11- to 14-year-olds. However, the two age groups were not differentially affected by the ads. Contrary to the speculation of many researchers, understanding about advertising intent and techniques and cynicism about ads had almost no influence on product preference after viewing.     

Teamwork makes the dream work: Testing for shared perceptions on psycho-behavioural skills between athletes,coaches and parents

Psycho-behavioural skills play a key role in optimising progression through talent development, and this study investigated to what extent athlete’s self-perceptions align with those of their coaches and parents. Firstly, we examined if levels of alignment between these three raters differ across age of the athlete. To this end, 122 athletes between 9 and 18 years old (12.17 ± 2.41 years old; 47 gymnasts, 13 cyclists and 62 badminton players) completed a psycho-behavioural questionnaire. The ANOVA’s indicated low levels of correspondence between the ratings of the athlete, the coach and the parents during childhood, while better levels of shared perceptions were found in adolescence. Secondly, we investigated to what extent coaches and parents believed their own perception of the athlete’s and the perception of the athlete’s psycho-behavioural skills were accurate. Parents appeared to be more confident in accurately perceiving the psycho-behavioural skills of the athlete than coaches. Parents and coaches also believed that older athletes would be more honest on their psycho-behavioural shortcomings than younger athletes. Altogether, these findings highlight that athletes and other stakeholders in the talent development environment should strive for better alignment in perceptions on psycho-behavioural skills during the talent development pathway. With better integrated perceptions, a more functional and efficient talent development system for the athlete targeting the psycho-behavioural skills can be created.     

Socially Situated Transmission: The Bias to Transmit Negative Information is Moderated by the Social Context

Cultural evolutionary theory has identified a range of cognitive biases that guide human social learning. Naturalistic and experimental studies indicate transmission biases favoring negative and positive information. To address these conflicting findings, the present study takes a socially situated view of information transmission, which predicts that bias expression will depend on the social context. We report a large-scale experiment (N = 425) that manipulated the social context and examined its effect on the transmission of the positive and negative information contained in a narrative text. In each social context, information was progressively lost as it was transmitted from person to person, but negative information survived better than positive information, supporting a negative transmission bias. Importantly, the negative transmission bias was moderated by the social context: Higher social connectivity weakened the bias to transmit negative information, supporting a socially situated account of information transmission. Our findings indicate that our evolved cognitive preferences can be moderated by our social goals.     

Road user interactions in a shared space setting: Priority and communication in a UK car park

Appropriate communication between road users can lead to safe and efficient interactions in mixed traffic. Understanding how road users communicate can support the development of effective communication methods for automated vehicles. We carried out observations of 66 pedestrian-driver and 124 driver-driver interactions in a shared space setting. Specific actions and reactions of the road users involved were recorded using a novel observation protocol. Overall, results showed that pedestrians’ failure to look towards a driver created the greatest uncertainty in the interaction, with the driver slowing down, but not completely stopping, in response to pedestrians. Looking towards the driver also influenced which road user took priority in driver-driver interactions. Groups of pedestrians were more likely to be given priority than an individual pedestrian, and the use of vehicle-based signals were also associated with taking priority during an interaction. Our observations show the importance of non-verbal communication during road user interactions, highlighting it as an essential area of research in the development of automated vehicles, to allow their safe, cooperative, interactions with other road users. Observations were made on a limited number of interactions to inform challenges facing future automated vehicles. Further work should therefore be done to corroborate and extend our findings, to examine interactions between human road users and automated vehicles in shared space settings.     

Influence of Social Perception and Social Monitoring on Structural Priming

Although structural priming has been considered to be an independent cognitive process, recent evidence suggests that structural priming is modulated by sociocognitive factors such as social perception; speakers are more likely to mimic the sentence structure of a socially desirable interlocutor than the structure of a less desirable interlocutor. This study aims to further address the role of sociocognitive factors in language use by investigating how individual differences in social perception and tendency to align with others (i.e., social monitoring) modulate same‐verb structural priming. In particular, we investigate how likely students are to repeat a sentence structure of a teacher depending on their perception of the teacher and their social monitoring tendency. Our results demonstrate that students’ tendency to imitate a sentence structure of the teacher is positively influenced by their perception of the teacher but negatively by social monitoring. We suggest that the effects may be accounted for in terms of their influence on attention and memory encoding.     

What Does God Know? Supernatural Agents’ Access to Socially Strategic and Non‐Strategic Information

Current evolutionary and cognitive theories of religion posit that supernatural agent concepts emerge from cognitive systems such as theory of mind and social cognition. Some argue that these concepts evolved to maintain social order by minimizing antisocial behavior. If these theories are correct, then people should process information about supernatural agents' socially strategic knowledge more quickly than non-strategic knowledge. Furthermore, agents' knowledge of immoral and uncooperative social behaviors should be especially accessible to people. To examine these hypotheses, we measured response-times to questions about the knowledge attributed to four different agents--God, Santa Claus, a fictional surveillance government, and omniscient but non-interfering aliens--that vary in their omniscience, moral concern, ability to punish, and how supernatural they are. As anticipated, participants respond more quickly to questions about agents' socially strategic knowledge than non-strategic knowledge, but only when agents are able to punish.     

Age differences in understanding precedent-setting decisions and authorities' responses to violations of deontic rules

Oral narrative skills are assumed to develop through parent-child interactive routines. One such routine is shared reading. A causal link between shared reading and narrative knowledge, however, has not been clearly established. The current research tested whether an 8-week shared reading intervention enhanced the fictional narrative skills of children entering formal education. Dialogic reading, a shared reading activity that involves elaborative questioning techniques, was used to engage children in oral interaction during reading and to emphasize elements of story knowledge. Participants were 40 English-speaking 5- and 6-year-olds who were assigned to either the dialogic reading group or an alternative treatment group. Analysis of covariance results found that the dialogic reading children’s posttest narratives were significantly better on structure and context measures than those for the alternative treatment children, but results differed for produced or retold narratives. The dialogic reading children also showed expressive vocabulary gains. Overall, this study concretely determined that aspects of fictional narrative construction knowledge can be learned from interactive book reading.     

Shared space: Different age groups’ perspectives

BackgroundShared spaces, in the context of road transport, often refer to areas shared by unprotected and protected road users and intended to facilitate a living city space for every-one. A basic idea behind shared spaces is to create traffic safety by inducing some uncertainty. This study investigates how young, middle-aged, and elderly pedestrians experience shared space, as well as whether and, if so, how two shared space designs (without and with large flowerpots) affect this experience.MethodThirty-seven participants, divided into three age groups, participated in the study, conducted in Fisherman’s Square, Västervik, Sweden. An adjacent non-signal-regulated pedestrian crossing was used as a control. Two studies – visual scanning and Q studies – were combined. In the visual scanning study, eye-tracking examined how the two designs affected the participants’ visual scanning behaviour (i.e., what participants looked at) as pedestrians. In the Q-study, Q-methodology was used to examine how the two designs affected the participants’ experiences as pedestrians.ResultsThe visual scanning study showed that different age groups were affected in different ways by designs without and with large flowerpots in the shared space. While the middle-aged participants always glanced more often at traffic-relevant objects, and young participants always glanced equally often at traffic-relevant and non-traffic-relevant objects, the elderly participants changed their visual scanning behaviour depending on the design. Without large flowerpots deployed, the elderly participants glanced more often at traffic-relevant than non-traffic-relevant objects. No such difference was obtained when large flowerpots were deployed. The Q-study showed that participants, regardless of age, experienced no great uncertainty in this shared space. The perceived uncertainty, which nevertheless existed, was reduced with large flowerpots deployed to recreate the traditional division with clear zones where pedestrians could stay in relatively car-free areas while motor vehicles had clear paths to travel along.ConclusionThe results suggest that shared space, without large flowerpots, succeeded in inducing some uncertainty, especially among middle-aged and elderly pedestrians. However, deploying large flowerpots seemed to decrease this uncertainty, especially among elderly pedestrians. The major concern prompted by these results is how this decreased uncertainty affects traffic safety. Shared space also needs to be studied from the car driver’s perspective to understand the interaction between different road user groups.     

Creating shared reality about ambiguous sexual harassment: The role of stimulus ambiguity in audience-tuning effects on memory

By tuning messages about ambiguous information to their audience's attitude, communicators can reduce uncertainty and form audience-congruent memories. This effect has been conceptualized as the creation of shared reality with the audience. We applied this approach to representations of ambiguous antecedents of sexual harassment and examined whether the effect depends on the event's perceived ambiguity. Participants read a testimony about a supervisor's ambiguous behaviors toward a female employee and described the behaviors to an audience who had previously evaluated him positively or negatively. We manipulated perceived ambiguity of the testimony by including or omitting information about eventual, clear-cut harassment (known vs. unknown outcome). As predicted, participants aligned their messages and memory with their audience's evaluation only in the unknown-outcome condition, where epistemic uncertainty was higher. The findings highlight the role of epistemic needs in the communicative creation of a shared reality about a ubiquitous social situation with potentially harmful outcomes.