From glamour-oriented idolatry to achievement-oriented idolatry: A framing experiment among adolescents in Hong Kong and Shenzhen

The present study examined the framing effect of two modes of idolatry among a sample of 1095 secondary school students in Hong Kong and Shenzhen. Two experimental conditions were set up: in the glamour frame condition, subjects were exposed to frames that enhanced perfection and mystification of idols' personal or ideological characteristics; in the achievement frame condition, subjects were exposed to frames that enhanced emulation and identification of idols' pro-social behaviours or desirable dispositional traits. The experiment selected a prominent pop music and movie star well known in Chinese societies, Andy Lau, as the target idol. Subjects showed a consistently and significantly greater desire to glorify, idealize, identify with, emulate, and attach to Andy Lau in the achievement frame condition than in the glamour frame condition. The finding suggests that an achievement frame can heighten young people's adoration of an idol by emphasizing the idol's achievement processes. This suggestion is favourable to the possibility of transforming an idol into a role model for young people to learn to pursue career success.     

深圳与北京中学生价值观特点比较研究

采用中国人价值取向问卷对507名深圳和北京的中学生进行测查。结果表明:深圳归侨生与非归侨生在“法律规范取向”上差异显著。深圳男女中学生在“金钱权力取向”、“爱情取向”和“家庭取向”上两者存在显著差异。在“正义公理取向”维度上,深圳中学生和北京中学生差异显著,在“从众取向”、“家庭取向”和“公共利益取向”上,两者差异非常显著。