Effects of exposure to sex-stereotyped video game characters on tolerance of sexual harassment

The violent video game literature has previously not extended to the domain of violence against women. The current investigation tested the effects of exposure to sex-typed video game characters versus images of professional men and women on judgments and attitudes supporting aggression against women. Results showed experimental effects of short-term exposure to stereotypical media content on sexual harassment judgments but not on rape myth acceptance. A significant interaction indicated that men exposed to stereotypical content made judgments that were more tolerant of a real-life instance of sexual harassment compared to controls. Long-term exposure to video game violence was correlated with greater tolerance of sexual harassment and greater rape myth acceptance. This data contributes to our understanding of mass media’s role in socialization that supports violence against women.     

Co-occurrence of Rape Myth Acceptance, Sexism, Racism, Homophobia, Ageism, Classism, and Religious Intolerance

Rape myth acceptance has been extensively studied. Little research is available, however, on the relationship of this variable to other oppressive belief systems. A sample of 492 male and 506 female college students completed the Illinois Rape Myth Acceptance Scale, the Attitudes Toward Women Scale (short form), the Neosexism Scale, the Modern and Old Fashioned Racism Scale, the Modern Homophobia Scale, a modified version of the Economic Belief Scale, the Fraboni Scale of Ageism, and the Marlowe–Crowne Social Desirability Scale (short form). Because there were no existing measures of intolerance toward multiple religions, the Religious Intolerance Scale was developed for this study (using relevant items from the Godfrey Richman Isms Scale). Findings here suggested that greater racism (both modern and old fashioned), sexism (both modern and old fashioned), homophobia (toward both gay men and lesbians), ageism, classism, and religious intolerance were each associated with greater rape myth acceptance. Moreover, each belief system collectively added to the prediction of rape myth acceptance, although sexism has the highest overlap with rape myth acceptance. Although gender did not moderate the relationship between oppressive belief systems and rape myth acceptance, results, across analyses, did indicate that men reported greater rape myth acceptance than women did. Results point to the interrelatedness of rape myth acceptance, racism, sexism, homophobia, classism, ageism, and religious intolerance.     

Student Ratings of a Male and Female Professors’ Lecture on Sex Discrimination in the Workforce

Using an experimental design, male (n = 41) and female (n = 46) undergraduate students in the southeastern USA evaluated an identical written lecture by a male and female professor on pay disparities between men and women in the workforce suggesting sex discrimination. Regardless of the students’ sex, the male professor and his lecture was rated more positively and less sexist than the female professor. Moderated multiple regression analysis indicated that more traditional and gender stereotypical attitudes toward women in male students were related to greater sexism ratings of the female professor compared to the male professor whereas; no differences on ratings of sexism between the male and female professor were found for male students with more liberal attitudes.     

Priming meritocracy and the psychological justification of inequality

The belief that status in society is based on merit is a central feature of the American Dream. This belief system justifies status inequalities by locating the cause of status differences in the individual talents and efforts of group members. We hypothesized that activating meritocratic beliefs increases the extent to which individuals psychologically justify status inequalities, even when those inequalities are disadvantageous to the self. Specifically, we hypothesized that priming meritocracy prompts individuals to engage in system-justifying psychological responses when they experience threat either at the personal or group level. Across two studies, priming meritocracy led members of a low status group to justify both personal and group disadvantage by decreasing perceptions of discrimination (Studies 1 and 2) and increasing the extent to which they stereotyped themselves and their group in status-justifying ways (Study 2).     

Predicting Objectification: Do Provocative Clothing and Observer Characteristics Matter?

This study provides empirical evidence for the objectification of women and unearths factors that increase objectification. Objectification theory (Fredrickson and Roberts 1997) suggests that women from Western cultures are the targets of male gaze. Although this seems self-evident from a look at the media, little empirical evidence exists to document the phenomenon or unravel underlying processes. Undergraduate female participants (N = 82) from the Midwestern part of the United States rated three photographs of well-known female Olympic athletes shown either provocatively dressed or in sport-appropriate outfits. Results showed that when shown provocatively attired the women were objectified. Furthermore, participants’ own levels of social physique anxiety were significant predictors of objectification. Sexism and trait objectification were not significantly related to ratings. This research was funded in part by a grant from the University of Wisconsin-Green Bay Research Council.     

New Sexism in Couple Therapy: A Discursive Analysis

The persistence of gender inequality in postindustrial societies is puzzling in light of a plethora of changes that destabilize it, including shifts in economy, legislation, and the proliferation of feminist politics. In family relations, such persistence manifests as a disconnect between couples aspiring to be more egalitarian yet continuing to enact traditional gender roles and hierarchies. There is an emerging consensus that gender inequality persists because of people's continued reliance on sexist ideology or gendered assumptions that constitute women as innately distinct from and inferior to men. Sexist ideology changes its form to accommodate to changing socio‐economic conditions. Contemporary forms of sexism are old ways of legitimizing male power articulated in new and creative ways, often by incorporating feminist arguments. To effectively recognize and address “new sexism,” scholars and practitioners require new, innovative research frameworks. Our objective in writing this article is two‐fold. First, we seek to advance discursive (i.e., focused on language in use) approaches to the study of sexism. Second, we present the results of a discursive analysis of “new” sexist discourse in the context of couple therapy. The study provides preliminary evidence that, despite endorsing egalitarian norms, couples studied continue to rely on gender binaries and remain entrenched in old‐fashioned patterns of gender inequality. Implications of these results for the practice of couple therapy and for future research are discussed.     

Kicking the habit: Effects of nonstereotypic association training and correction processes on hiring decisions

The primary aim of the present research was to examine the effect of training in associating nonstereotypic traits with men and women on hiring decisions. While previous findings demonstrate that training can reduce the uncontrolled activation of stereotypes, the present results show that training by itself may not reduce the more controlled application of stereotypes. Across both no training and training conditions, participants chose male over female candidates for a leadership function. However, extensive nonstereotypic training did reduce sex discrimination when the training phase was disassociated from the choice of candidate task or when the participant's cognitive capacity was limited. These findings provide further evidence for the effectiveness of training in decreasing intergroup biases and for the potential influence of mental correction in moderating the effects of nonstereotypic training.     

Adaptation of Marketing Activities to Cultural and Social Context: Gender Role Portrayals and Sexism in Spanish Commercials

This study was designed to examine the portrayal of men and women in a sample of 370 Spanish television commercials. The general objective was to compare and contrast the plurality and similarities between men and women as regards both gender role portrayals and sexism levels and also product stereotyping as the association of certain kinds of products with gender. In addition, we examined the type of social relationship held by the main actor/actress in the commercial. Applying content analysis methodology, the results highlight a feminine culture and a social reality moving steadily toward gender equality and complementariness between genders, albeit still within the framework of the traditional family model, which characterizes women as homemakers and mothers. Impact of Cultural and Social Reality on Marketing Activities: Gender Role Portrayals and Sexism in Spanish Commercials.     

Blame it on patriarchy: More sexist attitudes are associated with stronger consideration of cosmetic surgery for oneself and one's partner

In the present work, we examined associations between oppressive, sexist beliefs and consideration of cosmetic surgery for oneself and also endorsement of cosmetic surgery for one's romantic partner. A total of 554 German‐speaking volunteers from the community, mainly in Austria, completed measures of consideration of cosmetic surgery and three measures of sexist attitudes, while a subset of participants in romantic relationships completed a measure of endorsement of cosmetic surgery for their partners along with the measures of sexism. Preliminary analyses showed that women and single respondents were more likely to consider having cosmetic surgery than men and committed respondents, respectively. Further analyses showed that consideration of cosmetic surgery for oneself was significantly associated with sexist attitudes, particularly hostile attitudes to women. In addition, among participants in a relationship, sexist attitudes were associated with endorsement of cosmetic surgery for one's partner. These results indicate that attitudes to cosmetic surgery for oneself and one's partner are shaped by gender‐ideological belief systems in patriarchal societies. Possible implications for understanding the motivations for having cosmetic surgery, among both single respondents and couples, are discussed.     

Alienation and empathy as mediators of the relation between Social Dominance Orientation,Right-Wing Authoritarianism and expressions of racism and sexism

Prior research has established a link between Social Dominance Orientation (SDO), empathy, and generalized measures of prejudice. Whether empathy functions as a mediator for more specific forms of prejudice has not been studied. Furthermore, alienation and its role in predicting prejudice have been given little attention in the literature. Our results found that empathy functioned as a mediator for SDO, but only for sexism, not racism. Alienation was found to act as a mediator between SDO and both racism and sexism. The relation between Right-Wing Authoritarianism and racism and sexism was not mediated by alienation.