Consumers’ intention to use environment-friendly ethical transportation medium: A conceptual framework and empirical evaluation

This study conceptualizes and tests a framework to understand consumers’ intention to use environment-friendly ethical transportation medium. It primarily uses ethical decision-making model and extends it under the purview of self-consistency theory. Based on the survey of 158 respondents and analysis of the framework using structural equation modeling and process macro, this study establishes the mediating role of moral judgement, self-accountability and perceived consumer effectiveness in forming moral intention to use ethical transportation medium. It is one of the first studies to provide insights on consumers’ intention to use environment-friendly ethical transportation medium using the ethical decision-making process. It also contributes to the literature on ethical decision-making in view of additional factors like self-accountability and perceived consumer effectiveness. The overall findings suggest new perspectives on consumers’ ethical decision-making process in the context of choice of transportation medium. The study provides some valuable guidance to the service providers and policymakers dealing with environment-friendly ethical transportation mediums.     

Self-affirmation versus self-consistency: a comparison of two competing self-theories of dissonance phenomena

High or low self-esteem individuals participated in a role-playing paradigm in which a friend stood them up for a dinner date. The participants received either a good explanation from the friend for the missed date (sufficient justification) or a poor explanation (insufficient justification). As predicted by self-affirmation theory (Steele, 1988), but not self-consistency theory (Aronson, 1999), low-esteem participants derogated the friend more than high-esteem participants under both insufficient and sufficient justification. Also supporting self-affirmation theory, sufficient/low-esteem participants reported more offense for being stood-up than sufficient/high-esteem participants. Discussion centers on the role of self-esteem in dissonance processes and on the need for more research that focuses on dissonance/self-threats that result from the behavior of other(s) rather than one’s own behavior.     

Should President Clinton be prosecuted for perjury? The effects of preference for consistency, self-esteem, and political party affiliation

Conducted in the fall of 2000, this study investigates personality and social variables that should predict attitudes regarding the desirability of prosecuting President Clinton for perjury following the expiration of his term (in January of 2001). Prosecution was favored by High Preference for Consistency (PFC) more than Low PFC individuals, by High Self-Esteem more than Low Self-Esteem individuals, and by Republicans more than Democrats. In addition, PFC and Party Affiliation interacted: High PFCs wanted Clinton prosecuted regardless of Party Affiliation, but Low PFCs desired prosecution strongly only if they were Republicans. Overall, the results are consistent with the general self-theory principle that human beings tend to adopt attitudes and positions that restore, maintain, or enhance self-esteem.     

The effect of self-attribute relevance on how self-esteem moderates attitude change in dissonance processes

An experiment was conducted to examine the conditions under which self-esteem operates as an expectancy, as a resource, or does not influence cognitive dissonance processes. Based on the self-standards model of dissonance (Stone & Cooper, 2001), it was predicted that following a high-choice counter-attitudinal behavior: (a) priming positive self-attributes that were relevant to the discrepant behavior would cause participants with high self-esteem to report more attitude change as compared to participants with low self-esteem, (b) priming positive self-attributes that were irrelevant to the behavior would cause participants with high self-esteem to report less attitude change as compared to participants with low self-esteem, and (c) priming neutral self-attributes would eliminate self-esteem moderation of attitude change. The results of the attitude change measure supported the predictions. The discussion explores different processes by which the accessibility of cognitions about the self mediate dissonance arousal and reduction.     

Effects of exercise self-schema on reactions to self-relevant feedback

ObjectivesThe purpose of this study was to test the influence of exercise self-schema on the processing of self-relevant information in the sport and exercise domain. It was hypothesized that exercise schematics would cognitively prefer consistent feedback over positive feedback (self-consistency principle), whereas affectively, participants without exercise self-schema would prefer positive feedback over consistent feedback (self-enhancement principle).DesignCross-sectional online study with a 2 × 3 mixed model design.Method472 subjects (52.54% female, M_age = 31.35, SD = 11.90) participated in an online-study providing them with bogus test results consistent with as well as positively and negatively deviating from their self-assessments in exercise-related aspects. To measure preference, affective and cognitive reactions were assessed after each feedback presentation.ResultsMixed-model ANOVAS (between-subject factor: exercise self-schema, within-subject factor: type of feedback) reveal significant interactions for both affective and cognitive reaction. However, these are not based on an interaction of the levels ‘consistent’ and ‘positive’ of type of feedback, but on an interaction of ‘negative’ and ‘consistent’ feedback. For exercise schematics, the gap between reactions to consistent and negative feedback is larger than for participants without exercise self-schema.ConclusionsThe original hypotheses could not be confirmed, indicating a general dominance of the self-enhancement principle. However, the unexpected interaction suggests that participants with exercise self-schema seem to devalue negative feedback more than those without exercise self-schema, which could be explained by self-consistency principles.