Facets of country image and brand equity: Revisiting the role of product categories in country‐of‐origin effect research

The country‐of‐origin effect is a topic central to the field of international marketing. Country of origin has been found to exert a particularly potent effect on consumer evaluation in situations where there is a strong link between a country and a particular product category. The present study provides further insight into how this particular effect can be understood. Drawing on a novel conceptualization of how country image and product categories interact, this study tested the relative evaluative relevance of product category with respect to estimates of brand equity across a variety of product categories. The findings suggest that facets of a country's image that are more closely related to the evaluation situation exert a greater influence on the evaluation of brands. This result encourages scholars as well as practitioners to re‐evaluate which situations might cause the country of origin effect to hold managerial relevance and paves the way for new paths toward a more comprehensive understanding of the effect. Copyright © 2015 John Wiley & Sons, Ltd.     

Effects of Conflict Resolution Training Integrated Into a High School Social Studies Curriculum

Abstract

The authors examined the effectiveness of conflict resolution and peer mediation training among California high school students. The authors randomly assigned 2 of 4 classes to receive 5 weeks of conflict resolution and peer mediation training integrated into the required social studies curriculum. The remaining 2 classes studied the same social studies curriculum for an identical amount of time (105 min every other day) without conflict resolution and peer mediation training. The authors investigated 2 issues. The 1st was the effectiveness of the conflict resolution and peer mediation training. The trained students, compared with the untrained students, learned the integrative negotiation and peer mediation procedures better, applied the procedures more completely, chose an integrative over a distributive approach to negotiation, and developed more positive attitudes toward conflict. The 2nd issue was the impact of the training program on academic achievement. Integrating conflict resolution and peer mediation training into an academic course promoted higher achievement, greater long-term retention of the academic learning, and greater transfer of academic learning in social studies to language arts.     

The Name Game: How Naming Products Increases Psychological Ownership and Subsequent Consumer Evaluations

Naming products is quite prevalent in American culture; however, we are not aware of any consumer research that explores the effects of this phenomenon. Across three studies, we demonstrate that when consumers name products, their evaluations of those products increase (e.g., attitudes, purchase intentions, and willingness to accept). We find that name fit and creativity as well as subsequent psychological ownership drive this effect. We also demonstrate that the naming effect is quite robust—replicating across multiple products, presentation formats, and populations as well as persisting over time. These results contribute to consumer research by opening up a new substantive line of inquiry into the effects of naming products.     

The Effect of Type of Feedback in Multiple-Choice Testing on Long-Term Retention

We investigated how different types of feedback in multiple-choice testing influence long-term retention. Participants completed an initial multiple-choice test on general-knowledge questions. Then, they were randomly placed into one of the following four conditions: feedback displaying the original question and four alternative options including the correct answer (Feedback 1); feedback displaying the original question and the correct answer (Feedback 2); feedback displaying only the correct answer (Feedback 3); and no feedback (Control). On the final test two days later, participants in the feedback conditions showed improved retention—even participants who received Feedback 3 outperformed the control group, regardless of whether feedback followed correct or incorrect responses. There was no difference between the feedback conditions when feedback followed correct responses, but Feedback 1 was superior to Feedback 3 when feedback followed incorrect responses. The function of feedback in multiple-choice testing is to maintain correct responses and to correct erroneous responses.     

Reducing the Negative Effect of the Retention Interval on the Composite Face Recognition

Our memories are quite fragile. We sometimes recognize something unseen as something seen before. This error often causes serious problems, such as the misidentification of composite faces in a criminal investigation. In such a scene, people occasionally claim to have seen a face that is actually a composite face consisting of facial parts separately seen before; this error is called the memory conjunction error. Although the likelihood of the memory conjunction error increases over time, previous studies suggest that it could be suppressed by the number of response options, which are expected to affect the criterion for the “Old” response. Our results show that the presence of three response options reduced the memory conjunction error. Additionally, providing information about the existence of composite faces affected the sensitivity for detecting old faces, whereas three response options affected the criterion. This study might contribute to the improvement of procedures for eyewitness testimony.     

Do women perform fellatio as a mate retention behavior?

Men who report performing more mate retention behaviors, in general, and more benefit-provisioning mate retention behaviors, in particular, also report greater interest in, and spend more time, performing oral sex on their female partner. We extended these findings to a female sample to investigate whether women’s oral sex behaviors are related to their mate retention behaviors. We secured self-report data from 410 women residing in the United States or in Germany in a committed, sexual, heterosexual relationship. The results indicate that women who report performing more benefit-provisioning mate retention behaviors also report greater interest in, and spend more time, performing oral sex on their partner. Further, there are no sex differences in the magnitudes or directions of these relationships. The results suggest that both men and women are more interested in, and spend more time, performing oral sex on their partner as part of a benefit-provisioning strategy to increase their partner’s relationship satisfaction. We address limitations of this research, and discuss explanations for the results.     

Women’s mate retention behaviors,personality traits,and fellatio

Women perform oral sex on their male partner (i.e., fellatio) as part of a Benefit-Provisioning mate retention strategy, and women’s personality predicts their interest in, and time spent, performing fellatio. We explored whether women’s mate retention behavior mediates the relationship between their personality traits and their performance of fellatio in a long-term romantic relationship. Women (n = 401) reported their personality traits, the frequency with which they performed mate retention behaviors during the past month, and their interest in and the time they spent performing fellatio on their partner during their most recent sexual encounter. The results indicate that women higher in Conscientiousness spend more time performing fellatio on their partner, and this relationship is mediated by their Benefit-Provisioning mate retention. Women higher in Agreeableness report greater interest in performing fellatio on their partner, and less Cost-Inflicting mate retention, but mate retention behaviors do not mediate the relationship between their Agreeableness and their interest in performing fellatio. The current research is the first to investigate the relationship between women’s personality traits and oral sex behaviors, and contributes to research documenting that mate retention strategies are associated with sexual behavior.     

A Test of the Adams-Creamer Decay Hypothesis for the Timing of Motor Responses

The Adams-Creamer hypothesis states that S uses the decay of proprioceptive feedback from an early portion of a movement to cue a timed response at some later time. This hypothesis was tested by creating passive left-arm movement in one group and withholding it from another, and having Ss make a right-hand response when exactly 2.0 sec. had elapsed since the end of the movement Ss with left-arm feedback had less absolute and algebraic error, and greater within-S consistency than did the no-movement control Ss and, when KR was withdrawn, Ss with left-arm movement regressed less than did Ss without the left-arm movement, which provided 2 lines of support for the decay hypothesis.     

Pre-Entry Expectations,Attitudes, and Intentions to Join Predict Military Tenure

The objective of this study was to examine pre-entry expectations, attitudes, and intentions as predictors of tenure among military members. Data from nationally representative (U.S.) samples of youth on attitudes toward military service, expectations about the effect of joining the military on quality of life, and intentions to join the military were linked to tenure among those who later joined the military as adults. Results from survival analyses indicate that those who initially had no desire to join the military and did not expect military service to have positive effects on their quality of life, but ultimately joined the military nonetheless, tended to have shorter military careers. Explanations for these findings are offered along with implications for military staffing.     

Rosalia H.: with Freud in a prelude to psychoanalysis

Abstract

The case of Fräulein Rosalia H. is discussed quite briefly by Freud in one of his contributions to Studies on hysteria. This case of ‘retention hysteria’ was included in another much longer case study, and it is designed to illustrate how a ‘mnemic symbol’, which operates to condense a group of memories, may be formed during the course of an analysis. A new symptom thus appears which may throw more light on the circumstances which gave rise to the presenting symptom. Despite the richness of this case, Freud does not refer to it again in his writing and there has been very little discussion of it in psychoanalytic commentaries. This paper explores how the case serves as a transition point from pre-psychoanalytic conceptions of symptomatology and clinical practice, and how it can be read as a prelude to psychoanalysis proper.