Embodied information affects judgements about politicians: The impact of haptic weight sensations and hand cleansing

Politicians' characteristics attract voters' attention and dominate impression formation. Thereby, social judgements are deduced from different information being available in a certain situation. The literature suggests that incidental bodily sensations can influence judgement processes. Here, two bodily treatments—the haptic sensation of weight and the act of hand cleansing—simultaneously contribute to judgements about politicians. This study expands previous works by (a) investigating potential interactions of two haptic information cues, (b) providing evidence for the significant role of conceptual closeness between embodied cues and judgement dimensions, (c) showing that hand cleansing leads to harsher moral judgements independently of whether a misconduct has been committed or not, and (d) showing that the familiarity of the target to be judged does not moderate the effect of embodied information. The results demonstrate that judgements can be modulated by basal sensorimotor experiences. We discuss implications and the important issue of result generalisation and replicability.     

An Exploration of the Content of Stereotypes of Black Politicians

Do voters have the same stereotypes of Black politicians that they have of Black people in general? We argue that common stereotypes of Blacks (e.g., lazy, violent) may not apply to perceptions of Black politicians. Instead, we hypothesize that Black politicians are a unique subtype of the larger group Blacks, different enough to warrant their own stereotypes. We take an inductive approach to understanding the stereotypes of Black politicians. Employing a classic psychology research design ( Katz & Braly, 1933 ) in which respondents list traits for a target group, we find that there is little overlap of stereotype content between Black politicians and Blacks. Our results therefore indicate that Black politicians constitute a separate and unique subtype of Blacks. Our analysis explores similarities and differences between stereotypes of Black politicians and two other groups: Black professionals (another subtype of Blacks) and politicians. We discuss the implications of our findings for the relationship between stereotypes and voter decisions.     

Gender differences in personal values of national and local Italian politicians,activists and voters

Theorists of politics of presence postulate that women elected to political office would still hold values similar to ordinary women and therefore represent them better than male politicians. Gender differences in personal values, which underline and give coherence to core political values, have been found among voters: males score higher on self‐enhancement values (power and achievement) and females higher on self‐transcendence values (universalism and benevolence). Our study aims to explore if gender differences in personal values are still present among activists, local and national politicians. We administer a shortened version of the Portrait Values Questionnaire to 233 Italian national politicians (46% females), 425 local politicians (56% females), 626 political activists (44% females), and 3249 ordinary citizens (49% females). Our results confirm only partially politics of presence theory: females at all levels of political involvement score higher in self‐transcendent values that emphasise concern for the welfare of others, but no significant gender differences emerge for self‐enhancement, which favour the pursuit of self‐interest. Our findings support ethical struggles for more balanced gender representation: a higher proportion of women in politics could strengthen the political representation of self‐transcendence values.     

Personality Foundations of Ideological Divide: A Comparison of Women Members of Parliament and Women Voters in Italy

Empirical research is crucial for understanding the personality foundations of political preferences in modern democracies. However, few studies have addressed the personality of top politicians using standard methods to assess basic traits and personal values. In the current research, traits and values of 106 female members of the Italian Parliament were assessed in accordance with the Five‐Factor Model of personality and Schwartz's taxonomy. The same variables were measured in a sample of 864 voters taken from the general population. We investigate the extent to which differences in traits and values contribute to ideological orientation of politicians and voters of rival coalitions. A similar pattern of relations was found in both groups. Yet, traits and values contributed to partisanship of politicians much more than to political preferences of voters. Whereas values fully mediated the contribution of traits to voting, energy/extraversion and agreeableness contributed to political partisanship both directly and indirectly, through values.     

Searching for a common methodological ground for the study of politicians' perceived personality traits: A multilevel psycholexical approach

The aim of the three-stage psycholexical research was to systematize individual differences in voters’ perception of politicians’ personality traits and the differentiation dimensions of politicians’ images using the example of Ukraine. On the basis of 200 interviews, politicians’ personality lexicon was compiled and categorized. A representative sample of that lexicon was used in a study concerning the perception of several dozen politicians which allowed to identify four dimensions of politicians’ perceived personality traits at the individual and aggregate levels, distinct from the classic Big Five. Another study confirmed the stability of the structure of perception based on 2-level CFA and a strong relationship of personality image with preferences for politicians based on 2-level regression analysis.     

Threatening communication: A qualitative study of fear appeal effectiveness beliefs among intervention developers,policymakers, politicians,scientists, and advertising professionals

Threatening communication is a widely applied method in behavior change interventions, which at the same time has been heavily criticized in the psychological literature. The current paper describes a study of the reasons for this persistent wide application of threatening communication. We conducted qualitative interviews with 33 key actors in behavior change intervention development in The Netherlands. Specifically, we interviewed intervention developers, policymakers, politicians, scientists, and advertising professionals. The interviews were transcribed and subsequently coded using NVivo. We found that participants most closely involved with the actual intervention development were generally convinced that threatening information was to be prevented, but often did not understand the exact processes involved. They were often under the impression that rather than a potent efficacy enhancing element, a behavioral suggestion would suffice to prevent threatening communication from backfiring. As participants were further removed from the actual intervention development, they generally tended to be more in favor of threatening communication. The main reasons for use of threatening information were to attract attention or prompt self‐reflection through confrontation, because target population members were assumed to like threatening information and respond rationally to increased risk perceptions by changing their behavior, or simply because no alternatives were available. In addition, intervention developers frequently had to deal with supervisors or funders who preferred threatening communication. Thus, when communicating with practitioners, it seems fruitful to provide them with a toolbox of evidence‐based behavior change methods that promote adaptive, rather than maladaptive, behavior; to promote basing interventions on the most relevant behavioral determinants as identified by determinant analyses; and to equip intervention developers with the tools to persuade other key stakeholders that fear is a bad counselor.