Moral signals, public outrage, and immaterial harms

Public outrage is often triggered by “immaterially” harmful acts (i.e., acts with relatively negligible consequences). A well-known example involves corporate salaries and perks: they generate public outrage yet their financial cost is relatively minor. The present research explains this paradox by appealing to a person-centered approach to moral judgment. Strong moral reactions can occur when relatively harmless acts provide highly diagnostic information about moral character. Studies 1a and 1b first demonstrate dissociation between moral evaluations of persons and their actions—although violence toward a human was viewed as a more blameworthy act than violence toward an animal, the latter was viewed as more revealing of bad moral character. Study 2 then shows that person-centered cues directly influence moral judgments—participants preferred to hire a more expensive CEO when the alternative candidate requested a frivolous perk as part of his compensation package, an effect mediated by the informativeness of his request.     

No need to fake it: reproduction of the Asch experiment without confederates

In the present experiment, we replicated Asch's seminal study on social conformity without using confederates. We adapted a presentation trick in order to present two different stimuli secretly to groups of participants to create minorities and majorities without utilizing confederates. One hundred and four Japanese undergraduates (40 men and 64 women) carried out Asch-equivalent tasks in same-sex groups of four. In each group, we adapted the fMORI Technique to present the tasks such that one person (minority participant) observed different stimuli than the other three people (majority participants). The same nine stimulus sets that Asch had used were carefully reproduced as PowerPoint slides and projected onto a half-transparent screen. As for the critical tasks, the top part of the standard lines appeared in either green or magenta so that two groups of participants would see them differently when they wore two types of polarizing sunglasses that filtered either green or magenta to make the lines appear longer or shorter. A post-experimental questionnaire confirmed that no participant among either the minority or majority viewers noticed the presentation trick. The results showed that, in line with Asch's basic findings, the minority women participants conformed to the majority. However, our study produced two different results: While minority women conformed, minority men did not. Contrary to Asch's findings, the frequency of conformity of minority participants was almost the same regardless of whether the majority answered unanimously or not.     

The pull of the group: Conscious conflict and the involuntary tendency towards conformity

Is the reason that majorities exert an undue influence on the actions of individuals revealed through changes in subjective experience? Using an adaptation of the response interference paradigm (Morsella, Wilson, et al., 2009) in which participants are trained to introspect on their own experience of conscious conflict, two studies reported here show that the mere act of recalling counter-majority stances or opinions is associated with stronger subjective effects than recalling stances or opinions that coincide with majorities. Thus, an intention to conform to a majority (even when the majority is known to be wrong, as shown in the second study) seems to interfere with people’s recall of their own stance or opinion. These results provide novel evidence for recent yet under-supported suggestions that majorities can influence individuals even when it is improper or illogical because human social cognition is primarily and involuntarily cooperative at the implicit level.     

A non-auditory measure of interference predicts distraction by competing speech in older adults

ABSTRACT

In this study, older adults monitored for pre-assigned target sounds in a target talker's speech in a quiet (no noise) condition and in a condition with competing-talker noise. The question was to which extent the impact of the competing-talker noise on performance could be predicted from individual hearing loss and from a cognitive measure of inhibitory abilities, i.e., a measure of Stroop interference. The results showed that the non-auditory measure of Stroop interference predicted the impact of distraction on performance, over and above the effect of hearing loss. This suggests that individual differences in inhibitory abilities among older adults relate to susceptibility to distracting speech.     

Rôle du cahier des charges et de l’évaluation de sites web sur l’effet de conformité à travers la gestion de contraintes et la qualité ergonomique de pages web

IntroductionPrevious studies have shown that the schedule of conditions orientates the designers’ activity. It leads them to generate and consider more constraints linked to the prescribed ones (provided in the schedule of conditions). In addition, when designers had to evaluate websites before making their productions, they reused into their own productions some characteristic from websites evaluated and visited before designing (that corresponds to the conformity effect).ObjectiveWe carried out an experimental study that aimed to determine the mutual influence of schedule of conditions and conformity effect on constraints accounted by designers and usability quality of the web pages they created. No study has determined the combined effects of these two points of web design on the designers’ activity.MethodTwo groups of professional web designers (the first one dealt with a creative schedule of conditions and the other one with an ergonomic schedule of conditions) had to create two webpages (home page and another one). The experimental study was divided into three successive stages: (1) launching of the two-page design, (2) evaluating two websites, and (3) continuing the two-page design.ResultsThe main results showed that the constraints prescribed in the schedule of conditions affected the first stage of design. Nevertheless, after the evaluation stage (stage 2), this influence decreased during the last design stage (stage 3).ConclusionThe evaluation improved the number of constraints linked to end-users taken into account by the designers during the last stage of their design activity. Nevertheless, the usability quality of web pages created by designers was higher for the designers who dealt with the ergonomic schedule of conditions than for the others.     

Real men are made,not born! Incidental exposure to energy drinks may promote men's tolerance of physical pain

The energy drink market has grown exponentially since the debut of Red Bull. Advertising of energy drinks tends to reinforce an emphasis on masculine identification. However, no previous study has addressed the symbolic effect of energy drinks on pain tolerance, that is, a particular masculine characteristic. We conducted a priming‐based experiment to show that energy drink primes elevated men's pain tolerance. Induced conformity to masculinity norms mediated the priming effect of energy drinks on pain tolerance. These findings suggest that mere reminders of masculinity‐related products can lead men to behave accordingly in seemingly irrelevant domains (i.e., pain tolerance). Besides distraction and placebo treatment, the connection between a symbolic masculinity prime and greater tolerance of pain may shed lights on an alternative route for pain control.     

Social Learning Strategies in Networked Groups

When making decisions, humans can observe many kinds of information about others' activities, but their effects on performance are not well understood. We investigated social learning strategies using a simple problem‐solving task in which participants search a complex space, and each can view and imitate others' solutions. Results showed that participants combined multiple sources of information to guide learning, including payoffs of peers' solutions, popularity of solution elements among peers, similarity of peers' solutions to their own, and relative payoffs from individual exploration. Furthermore, performance was positively associated with imitation rates at both the individual and group levels. When peers' payoffs were hidden, popularity and similarity biases reversed, participants searched more broadly and randomly, and both quality and equity of exploration suffered. We conclude that when peers' solutions can be effectively compared, imitation does not simply permit scrounging, but it can also facilitate propagation of good solutions for further cumulative exploration.     

Swedish women's perceptions of and conformity to feminine norms

The relatively high gender equality in the Swedish society is likely to exert an influence on gender role construction. Hence, the present research aimed to investigate Swedish women's perceptions of and conformity to feminine norms. A mixed methods approach with two studies was used. In Study 1, young Swedish women’s gender role conformity, as measured by the Conformity to Feminine Norms Inventory 45 (CFNI‐45), was compared to the results from previously published studies in Canada, the United States, and Slovakia. Overall, Swedish women displayed less conformity than their foreign counterparts, with the largest difference on the subscale Sexual fidelity. In Study 2, focus group interviews with young Swedish women added a more complex picture of feminine norms in the Swedish society. For instance the results indicated that Swedish women, while living in a society with a strong gender equality discourse, are torn between the perceived need to invest in their appearances and the risk of being viewed as non‐equal when doing so. In sum, despite the fact that traditional gender roles are less pronounced in Sweden, gender role conformity is still a pressing issue. Since attending to the potential roles of feminine norms in women’s lives previously has been proposed to be useful in counseling and therapeutic work, the present research also offers valuable information for both researchers and practitioners. [Correction added on 5 May 2017, after first online publication in April 2017: An incorrect Abstract was inadvertently captured in the published article and has been corrected in this current version.]     

Persuading young car drivers to take part in a driving skills test: The influence of regulatory fit on informational-assessment value and persuasion

Two studies were conducted to examine the relative effectiveness of differently framed messages advising young car drivers to take part in a driving skills test. It was hypothesized that messages promoting such detection behaviour should be more persuasive when the message frame was compatible versus incompatible with the recipient’s level of perceived risk. It was also hypothesized that such effects would occur because the “feeling right” experience resulting from the compatibility effects based on regulatory fit could be transferred to the informational-assessment value of the proposed feedback. Consistently, moderate perceived driving skills (Experiment 1) and high perceived risk drivers (Experiment 2) found the driving skills test more valuable for assessment purposes after having read a loss versus gain framed message and consequently, were more interested in taking part in the test. Furthermore, low perceived risk drivers (Experiment 2) showed a reversed pattern of responses. Implications for message framing in the road safety area are discussed.