Who buys New Energy Vehicles in China? Assessing social-psychological predictors of purchasing awareness,intention, and policy

This paper investigates the salience of social-psychological factors in explaining why drivers purchase (or fail to purchase) New Energy Vehicles (NEVs)—including hybrid electric vehicles, battery electric vehicles, and fuel cell electric vehicles—in China. A questionnaire measuring six dimensions (including attitudes, subjective norms, perceived behavioral control, personal norms, low-carbon awareness and policy) was distributed in Tianjin, where aggressive policy incentives for NEVs exist yet adoption rates remain low. Correlation analysis and hierarchical multiple regression analyses are applied data collected through 811 valid questionnaires. We present three main findings. First, there is an “awareness-behavior gap” whereby low-carbon awareness has a slight moderating effect on purchasing behavior via psychological factors. Second, subjective norms has a stronger influence on intention to purchase New Energy Vehicles than other social-psychological factors. Third, acceptability of government policies has positive significant impact on adoption of New Energy Vehicles, which can provide reference potential template for other countries whose market for New Energy Vehicles is also in an early stage.     

Evaluating pedestrian interaction preferences with a game theoretic autonomous vehicle in virtual reality

Localisation and navigation of autonomous vehicles (AVs) in static environments are now solved problems, but how to control their interactions with other road users in mixed traffic environments, especially with pedestrians, remains an open question. Recent work has begun to apply game theory to model and control AV-pedestrian interactions as they compete for space on the road whilst trying to avoid collisions. But this game theory model has been developed only in unrealistic lab environments. To improve their realism, this study empirically examines pedestrian behaviour during road crossing in the presence of approaching autonomous vehicles in more realistic virtual reality (VR) environments. The autonomous vehicles are controlled using game theory, and this study seeks to find the best parameters for these controls to produce comfortable interactions for the pedestrians. In a first experiment, participants’ trajectories reveal a more cautious crossing behaviour in VR than in previous laboratory experiments. In two further experiments, a gradient descent approach is used to investigate participants’ preference for AV driving style. The results show that the majority of participants were not expecting the AV to stop in some scenarios, and there was no change in their crossing behaviour in two environments and with different car models suggestive of car and last-mile style vehicles. These results provide some initial estimates for game theoretic parameters needed by future AVs in their pedestrian interactions and more generally show how such parameters can be inferred from virtual reality experiments.     

Bio-inspired intent communication for automated vehicles

Various external human-machine interfaces (eHMIs) have been proposed that communicate the intent of automated vehicles (AVs) to vulnerable road users. However, there is no consensus on which eHMI concept is most suitable for intent communication. In nature, animals have evolved the ability to communicate intent via visual signals. Inspired by intent communication in nature, this paper investigated three novel and potentially intuitive eHMI designs that rely on posture, gesture, and colouration, respectively. In an online crowdsourcing study, 1141 participants viewed videos featuring a yielding or non-yielding AV with one of the three bio-inspired eHMIs, as well as a green/red lightbar eHMI, a walk/don’t walk text-based eHMI, and a baseline condition (i.e., no eHMI). Participants were asked to press and hold a key when they felt safe to cross and to answer rating questions. Together, these measures were used to determine the intuitiveness of the tested eHMIs. Results showed that the lightbar eHMI and text-based eHMI were more intuitive than the three bio-inspired eHMIs, which, in turn, were more intuitive than the baseline condition. An exception was the bio-inspired colouration eHMI, which produced a performance score that was equivalent to the text-based eHMI when communicating ‘non-yielding’. Further research is necessary to examine whether these observations hold in more complex traffic situations. Additionally, we recommend combining features from different eHMIs, such as the full-body communication of the bio-inspired colouration eHMI with the colours of the lightbar eHMI.     

Safety of micro-mobility: Riders’ psychological factors and risky behaviors of cargo TTWs in China

Cargo two- or three-wheeled vehicles (TTWs), as a new form of micro-mobility, have become a popular mode of urban cargo transportation in China. Cargo TTW riders’ psychological factors and risky behaviors lead to a number of accidents. A questionnaire is designed by comprehensively considering these factors and behaviors of cargo TTW riders that includes eleven risk factors to quantitatively analyze the risky behaviors based on structural equation modeling (SEM). One thousand three hundred nineteen participants reported using cargo TTWs on a questionnaire distributed across the country. The characteristics of riding behavior data are analyzed to verify the three-layer risk theoretical framework of “Psychological factors (Personality traits/specific factors) - Psychological acceptability of risks (confidence/perception/attitude) - Risky behaviors”. The results show that anger has a strong direct effect on riding violations, while normlessness and altruism have a direct effect on riding errors. Workload has a weak but direct effect on risky behaviors, and riding feedback has a weak and mixed effect. In addition, high-risk groups are identified by analysis of variance (ANOVA) with rider population attributes. These quantitative analyses can help guide safety countermeasures to mitigate accidents involving cargo TTWs.     

Autonomous vehicle safety: Understanding perceptions of pedestrians and bicyclists

Autonomous vehicle (AV) technologies have been rapidly advancing. One benefit of AVs is that the technology could eliminate many driver errors and also mitigate many pedestrian and bicyclist collisions. Real-world AVs have been tested in many cities. Five companies are running around 50 AVs in Pittsburgh, following the autonomous testing guidelines. BikePGH, a non-profit organization located in Pittsburgh, Pennsylvania conducted a follow-up survey in 2019 (the first survey was conducted in 2017) to understand non-motorists’ opinions of AVs. This study examined how pedestrians and bicyclists perceived AV safety based on their understanding and experiences. At first, this study performed a comparison group test to determine which questions vary by participants’ AV safety rating. The responses were later analyzed with a data mining method known as ‘association rules mining.’ A new performance measure, known as the rule power factor, was then used to identify the significant patterns in the form of rules. The participants also provided their thoughts in responses to the open-ended questions. Using Latent Dirichlet Allocation (LDA), a topic modeling algorithm, 40 topic models were developed based on five open-ended questions. The findings show that the non-motorists showed comparatively fewer negative opinions towards AVs than positive assessments. The results also show that perception patterns vary by the participant’s rating on AV safety. Findings of this study would be beneficial for the AV stakeholders in making AVs and roadways safer for non-motorists.     

Trust and intention to use autonomous vehicles: Manufacturer focus and passenger control

Autonomous Vehicle (AV) research has focused on public acceptance of and intention to use AVs, with trust emerging as important to these variables. Research on AV trust has centered on trust in vehicle performance. However, trust evaluation may include AV manufacturers and developers, and regulation pertaining to AVs; thus, we expand our measurement of trust to include beliefs based on manufacturers and regulation. In this experiment, we manipulate information regarding manufacturer focus (i.e., an emphasis on standards, regulations, and research (SRR) versus speed to market) to determine its effect on trust. When information focused on SRR, we found higher levels of trust in AV performance and in manufacturers, compared to when it focused on speed to market. In addition, information regarding passenger control (i.e., the ability to take over for the vehicle and to determine privacy settings) was manipulated to yield either high or low passenger control conditions. Behavioral Intention (BI) to use AVs was lowest when speed to market was emphasized and when passenger control was low. Furthermore, trust was tested as a mediator between perceived risk and BI. Trust in AV performance partially mediated the relationship between perceived AV performance risk and BI. In addition, trust in AV regulation partially mediated the relationship between AV privacy/security risk and BI. Researchers should continue to examine trust beyond the AV itself to encompass trust in manufacturers and regulations. Those designing and marketing AVs should carefully consider decisions that influence manufacturer/developer reputation and passenger control due to their effect on intention to use AVs.     

Human factors evaluation of an in-vehicle active traffic and demand management (ATDM) system

This research study focused on the evaluation of an emulated in-vehicle Active Traffic and Demand Management (ATDM) system on Interstate 66 in Northern Virginia. Traditional ATDM systems rely on infrastructure-mounted variable message signs (VMS) to provide information (speed limits, lane availability, etc.) to the traveling public. By providing information about dynamic roadway conditions on an in-vehicle device, the ATDM may improve driving safety and performance by allowing drivers to remain consistently aware of forthcoming traffic conditions and roadway requirements; even when external signage is inaccessible. This study represents an initial investigation of an emulated in-vehicle ATDM to provide developers with design guidance and ensure that unintended consequences, such as distraction, do not undermine the potential benefits.Twenty younger and 20 older participants, accompanied by a member of the research team, experienced the following ATDM features on an in-vehicle device (IVD) mounted to the dashboard: (1) dynamic speed limits, (2) dynamic lane use/shoulder control, (3) High Occupancy Vehicle (HOV) restrictions, and (4) roadway information from variable message signs. The IVD was equipped with auditory and visual alerts notifying the driver when relevant visual information was updated. Research questions addressed distraction and driver behavior associated with use of the system. Qualitative and quantitative participant data was acquired from the instrumented vehicle, various questionnaires, and researcher observation.Several key findings were uncovered: (1) The IVD, as tested, did not warrant classification as a source of distraction according to the NHTSA guidelines; v2) There was a significant difference in eye-glance durations to the IVD when comparing the VMS alerts to both the speed limit and lane management alerts; and (3) The speed limit alert motivated participants to alter their speed (per survey results and participant speed data).     

The influence of system transparency on trust: Evaluating interfaces in a highly automated vehicle

Previous studies indicate that, if an automated vehicle communicates its system status and intended behaviour, it could increase user trust and acceptance. However, it is still unclear what types of interfaces will better portray this type of information. The present study evaluated different configurations of screens comparing how they communicated the possible hazards in the environment (e.g. vulnerable road users), and vehicle behaviours (e.g. intended trajectory). These interfaces were presented in a fully automated vehicle tested by 25 participants in an indoor arena. Surveys and interviews measured trust, usability and experience after users were driven by an automated low-speed pod. Participants experienced four types of interfaces, from a simple journey tracker to a windscreen-wide augmented reality (AR) interface which overlays hazards highlighted in the environment and the trajectory of the vehicle. A combination of the survey and interview data showed a clear preference for the AR windscreen and an animated representation of the environment. The trust in the vehicle featuring these interfaces was significantly higher than pretrial measurements. However, some users questioned if they want to see this information all the time. One additional result was that some users felt motion sick when presented with the more engaging content. This paper provides recommendations for the design of interfaces with the potential to improve trust and user experience within highly automated vehicles.     

Modelling the acceptance of fully autonomous vehicles: A media-based perception and adoption model

As the technology matures, fully autonomous vehicles (AVs) are on the corner. This calls for exploring the factors that might influence potential users’ perception and acceptance of AVs. Limited existing studies related to acceptance modeling investigated the effects of media and human on fully AVs’ beliefs. Hence, a media-based perception and adoption model (MPAM) is developed to investigate how information and opinion (from mass media and social media) affect human self-perception (including self-efficacy and subjective norms) and product value perception (including perceived usefulness and risks), which in turn drive users’ adoption intention to private AVs and public AVs as well. Through a questionnaire survey, 355 samples from two universities were collected in Beijing. The structural equation model results confirm that media channels have salient effects on consumer and product with different emphases. Mass media enhances potential users’ self-efficacy of fully AVs, while social media strengthens subjective norms. Both usefulness and risks of AVs are perceived simultaneously via mass media, whereas risks perception can be significantly eliminated by social media. All constructs of user’s self-perception and product perception are verified to drive users’ intention to using AVs and public AVs. Besides the theoretical and modeling contributions, practical implications are provided for the marketers and stakeholders in the early stages of AVs launch.     

Willingness of people who are blind to accept autonomous vehicles: An empirical investigation

Attitudes of a sample of 211 UK people who are blind concerning autonomous vehicles (AVs), and the determinants of the willingness of people who are blind to travel in AVs, were examined. Participants answered an open-ended question regarding their attitudes towards level 5 AVs and the results were analysed using a semi-automated structural topic modelling procedure. (Level 5 AVs are fully autonomous anywhere, and do not require controlled areas in which to operate.) Four “topics” emerged from the exercise: (i) “hope” for future independence and freedom to travel offered by AVs to people who are blind, (ii) scepticism that AVs will ever be configured to meet the needs of people who are blind, (iii) concerns over safety, and (iv) the affordability of AVs. The four topics were employed as mediating variables in a structural equation model designed to explain the respondents’ willingness to travel in an AV. A number of covariates were presumed to influence the four mediating topics, including a participant’s desire for independence, comorbidity, locus of control, and level of generalised anxiety. Three of the mediating variables exerted significant influences on willingness to travel in an AV, i.e., hope for future independence, misgivings about safety, and affordability. Scepticism about AVs did not have a significant effect. Several implications for AV design and for the creation of public information messages promoting AVs are suggested. In particular, public information campaigns should emphasise the freedom to travel that AVs will provide for people who are blind; reassurances concerning safety; and the inevitability of AVs appearing on the roads of economically developed countries.