Gift Recipients’ Beliefs About Occasion-based and Nonoccasion-based Gifts: The Importance of Signaling Care and Meeting Expectations in Gift Giving

Most gifts are occasion-based as opposed to nonoccasion-based. That is, most gifts are given in the presence of a special occasion, rather than in the absence of one. Across a series of scenario-based studies, the present research demonstrates that, despite occasion-based gifts being much more common, recipients anticipate that their happiness levels will be quite high when receiving nonoccasion-based gifts, varying little with gift quality. In contrast, they anticipate that their happiness levels will not always be high when receiving occasion-based gifts, varying greatly with gift quality. These diverging outcomes arise because the caliber of gift that is required to signal care and thus meet a recipient’s expectation is much lower for nonoccasion-based gifts than for occasion-based ones. Critically, givers misforecast recipients’ anticipated positive reactions to nonoccasion-based gifts, helping to explain why these gifts are, unfortunately, rather rare.     

Toward a Confucian Ethic of the Gift

In this essay I discuss how the relational ethic characteristic of Classical Confucianism articulates an ethic of gift exchange. I first discuss the tradition that Confucius appropriated and show that the gift was utilized to form, maintain, and symbolize social relationships in Shang, Zhou, and Warring States China. I then go on to discuss the implications of this view by addressing two difficulties of gift exchange that are often discussed in the literature: the use of gifts to indebt or control others and the inability of the gift to fully express one’s sentiments. This essay not only shows that Confucian ethics has much to say on the matter but also demonstrates that ritual action is still relevant in modern contexts.     

Attitudes on commercialisation and anti‐commercial reactions on gift‐giving occasions in Belgium

Gift‐giving occasions, like Christmas, Mother's Day and Valentine's Day, are being ritually celebrated in the same period every year. But a transition is going on. Every year gift‐giving occasions start earlier. Well in advance, shops are decorated with Christmas items, Valentine hearts, Easter eggs, etc. This paper examines how people experience this increasing commercial pressure. For example, what do they think of the attention the media and the shops give to ritual gift‐giving occasions? Do people react differently if they have a more critical attitude to the commercialisation of gift‐giving occasions? These and other research questions are examined in a research project on gift‐giving, which started at the University of Antwerp in 1999. Copyright © 2001 Henry Stewart Publications.     

The Human Condition and the Gift: Towards a Theoretical Perspective on Close Relationships

Hannah Arendt’s exposition of the human condition provides the basic framework for a theoretical perspective on close relationships. According to Arendt, the human condition is comprised of three modes of activity: labor, work, and action. Labor is need-driven behavior, work concerns goal-directed activity and the fabrication of things, and action involves the mutual validation of unique individuals. Within this framework, the gift is the means by which relational ties are made concrete. I propose a model of gift-giving organized by two axes: whether or not the partner is singularized by the gift and whether or not the gift is given with an expectation of a return gift. I then apply this model to the three modes of the human condition.

德里达、利科和基督宗教的边缘化——出场的上帝可以被拯救吗?

后现代主义对当代文化的批判导致了基督宗教的逐步边缘化,“拒绝出场的上帝有何得失?”的问题亟待我们解决。该文通过比较德里达与利科的著作,尤其是他们对正义、礼物的概念以及信仰与伦理之间关系的不同理解,寻求保留上帝出场并能回应后现代挑战的可行方法,从而把握到真正的《圣经》信仰,力图将滑落边缘的基督宗教再拉回来。     

Presentation Matters: The Effect of Wrapping Neatness on Gift Attitudes

While gift‐givers typically wrap gifts prior to presenting them, little is known about the effect of how the gift is wrapped on recipients’ expectations and attitudes toward the gift inside. We propose that when recipients open a gift from a friend, they like it less when the giver has wrapped it neatly as opposed to sloppily and we draw on expectation disconfirmation theory to explain the effect. Specifically, recipients set higher (lower) expectations for neatly (sloppily)‐wrapped gifts, making it harder (easier) for the gifts to meet these expectations, resulting in contrast effects that lead to less (more) positive attitudes toward the gifts once unwrapped. However, when the gift‐giver is an acquaintance, there is ambiguity in the relationship status and wrapping neatness serves as a cue about the relationship rather than the gift itself. This leads to assimilation effects where the recipient likes the gift more when neatly wrapped. We assess these effects across three studies and find that they hold for desirable, neutral, and undesirable gifts, as well as with both hypothetical and real gifts.     

Gift Giving at Israeli Weddings as a Function of Genetic Relatedness and Kinship Certainty

This study examines gift giving at Israeli weddings. In accordance with kin selection theory, we hypothesized that wedding guests possessing greater genetic relatedness to the newlyweds would offer greater sums of money as wedding gifts. We also hypothesized that family members stemming from the maternal side (where the genetic lineage has higher kinship certainty) would offer the newlyweds more money than those stemming from the paternal side. Data on the monetary gift sums of the wedding guests from 30 weddings were collapsed according to two criteria: (a) genetic relatedness (0%, 6.25%, 12.5%, 25%, and 50%) and (b) kinship certainty (maternal or paternal lineage). Both hypotheses were supported. We discuss the implications of these data in understanding family dynamics, as well as practical applications associated with the marketing of gifts.