When celebrities talk,children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement

Two studies tested the effects of TV ads with celebrity endorsement on the product preference and understanding of 8- to 14-year-old boys. Study 1 compared two ads for a model racer. One had celebrity endorsement (by a famous race driver) and footage of real automobile racing featuring the celebrity (live action); the second had neither feature. Study 2 employed one ad for a different brand of model racer edited to generate a 2 (endorser presence) by 2 (inclusion of live racetrack action) factorial design. A total of 415 boys were exposed to one of the experimental ads or a control ad, embedded in a new animated children's adventure program. Preference for the advertised brand of model racer (pre- and postviewing) and a number of cognitive variables were assessed. Exposure to endorsement led to increased preference for the toy and belief that the celebrity was expert about the toy. Live action led to exaggerated estimates of the physical properties of the toy and the belief that the ad was not staged. The 8- to 10-year-olds associated the glamour of the endorser with the toy and were more reliant on his advice than were 11- to 14-year-olds. However, the two age groups were not differentially affected by the ads. Contrary to the speculation of many researchers, understanding about advertising intent and techniques and cynicism about ads had almost no influence on product preference after viewing.     

The power within: Mass media,scientific entertainment,and the introduction of psychical research into China, 1900–1920

How did a new science initially promoted by only a few individuals eventually become a widespread cultural phenomenon practiced and known by thousands of people? Following a transnational approach, this article traces the introduction of psychical research into China during the first two decades of the 20th century. Known in the Republican period (1912–1949) as Spiritual Science (xinling kexue or xinling yanjiu), psychical research flourished between the 1920s and 1930s, playing a key role in the popularization of applied psychology and mind-cure across China. This article takes a step back from the heyday of Spiritual Science by looking at the period that immediately preceded and helped define it. Focused on wide-circulation newspapers, popular manuals, and stage performances, it teases out the ways in which Chinese popular culture translated European, American, and Japanese psychical research to local Chinese audiences in the midst of China's search for modernity. By naturalizing the reality of psychic powers, spiritual scientists blurred the boundaries between science and superstition in a period when these were posited as diametrically opposed.     

老龄化对F0轮廓线索在汉语言语识别去掩蔽作用的影响

动态基频(F0)轮廓有助于嘈杂环境下的言语识别,可以作为将目标语音从背景声中分离的知觉线索。本研究通过评估老年人与年轻人在言语掩蔽下聆听具有自然动态F0轮廓与对F0轮廓操作调节后的汉语语句的言语识别能力,探讨老龄化对F0轮廓线索在汉语言语识别去掩蔽作用中的影响。结果显示,在言语掩蔽下自然动态的F0轮廓比压扁或拉伸的F0轮廓更能帮助年轻人抵抗信息掩蔽识别目标言语;而老年人在言语掩蔽下却难以从动态F0轮廓线索中受益。研究结果揭示了老年人利用F0轮廓线索促进掩蔽下言语感知能力的老化特点。     

从疫情控制看中庸行动我的应急灵活性

本文撰写的目的是,藉助分析COVID-19疫情控制的应急心理机制,提出一个思考中国人“自我”的新架构,希望未来它能成为研究这一热门研究领域的新进路。沿用中国传统流传下来、但却一直被沿用至今的中庸思维,以及其内涵的“阴阳思维”及“全息思维”作为立论基础,提出“中庸行动我”的构念。它是指个体在选择及执行解决问题之具体行动方案时,依现实“情境需求”,灵活地“协调”出一个最恰当的“行动我”,以配合集体战疫的需要及功效。“中庸行动我”这一构念的提出,不仅只是为了解释战疫的成效,更重要的是它欲反映出中国人思维“灵活性”的根源,从而可以作为研究“中国人自我”的另类进路,不再只是以跨文化研究进路所关注的“本质自我”为主要立论基础,从而丰富了该领域现有的知识内涵。     

Implicit Association Test (IAT) Studies Investigating Pitch-Shape Audiovisual Cross-modal Associations Across Language Groups

Previous studies have shown that Chinese speakers and non-Chinese speakers exhibit different patterns of cross-modal congruence for the lexical tones of Mandarin Chinese, depending on which features of the pitch they attend to. But is this pattern of language-specific listening a conscious cultural strategy or an automatic processing effect? If automatic, does it also apply when the same pitch contours no longer sound like speech? Implicit Association Tests (IATs) provide an indirect measure of cross-modal association. In a series of IAT studies, conducted with participants with three kinds of language backgrounds (Chinese-dominant bilinguals, Chinese balanced bilinguals, and English speakers with no Chinese experience) we find language-specific congruence effects for Mandarin lexical tones but not for matched sine-wave stimuli. That is, for linguistic stimuli, non-Chinese speakers show advantages for pitch-height congruence (high-pointy, low-curvy); no congruence effects were found for Chinese speakers. For non-linguistic stimuli, all participant groups showed advantages for pitch-height congruence. The present findings suggest that non-lexical tone congruence (high-pointy, low-curvy) is a basic congruence pattern, and the acquisition of a language with lexical tone can alter this perception.     

The use of the occupational stress indicator (OSI) in factory workers in China

The purpose of the study was to investigate occupational stress among Chinese factory workers (N=342), from three cities of South East China, using the shortened version of the Occupational Stress Indicator (OSI)-2. The results showed that the reliabilities and predictive validity of the OSI-2 subscales and other subscales used for the study were reasonably high. Quite a high percentage of workers perceived high work pressure. The main sources of stress were intrinsic to the job; and the coping strategies that were most frequently used to tackle stress were “control” methods. In addition, “satisfaction on environmental condition” seemed to be a common predictor for job satisfaction, and mental and physical well-being. The logical relationships between job satisfaction, mental well-being and physical well-being in Chinese workers have provided support to the findings obtained in Western countries.     

自我关联汉字的内隐记忆研究

实验用实字、虚字、与被试自身相关字三类汉字作刺激材料,将直接测量（再认任务）和间接测量（喜好判断任务）进行匹配,考察了被试对不同类别汉字在两种测量方式中的反应。结果发现：实字和虚字间在各种不同的实验处理中均未表现出明显的差异;中性汉字和自我关联汉字都在直接测量的两种注意水平间产生了显著差异,而在间接测量时未产生显著差异;“拥有效应”的作用不是单向的,当自我关联汉字处于注意焦点以外的位置时,直接测量出现了反转的结果。     

汉字内隐记忆的实验研究（Ⅱ）：任务分离和反应倾向

在实验Ｉ的基础上,操纵学习时的呈现时间（２５０ｍｓ,５００ｍｓ,７５０ｍｓ）和注意变量（目标和非目标字）,运用任务分离方法及间接证明逻辑,比较了再认测验和整字偏好测验在不同条件下的辨别力（Ａ′）和反应倾向（Ｂ″）。结果：（１）双向功能分离的出现表明再认测验和偏好测验存在本质差异。根据“过程纯净”假设,可以推证内隐记忆存在于偏好测验中。此时,匹配比较法的标准未满足。（２）偏好测验中,５００ｍｓ呈现目标字时,有显著正向启动效应：７５０ｍｓ呈现非目标字时,有显著负向启动效应。（３）内隐记忆和外显记忆发生时,都具有稳定的心理状态。但是前者的报告标准较松宽,而后者的较严格。     

Cultural orientation and psychological well-being in Chinese Americans

Examined cultural orientation in the domains of language proficiency, cultural activity, and social relationship, and its relationship with psychological well-being in a group of 143 Chinese Americans in San Francisco. Four indicators of psychological well-being were utilized, two assessing the experience of distress (depression level and negative affect) and two assessing positive well-being (positive affect and life satisfaction). Domain-specific cultural orientations were found to hold differential relationships with psychological well-being. For instance, bicultural activity orientation predicted the best psychological well-being (regardless as to how it was assessed), but socially separatist individuals experienced less negative affect than assimilated and bicultural respondents. Findings were discussed in the context of the multicultural setting of San Francisco. It is suggested that future research retain separate assessments of domain-specific cultural orientation, examine the contribution of the community's ethnic/cultural composition to its members' cultural orientations (i.e., address the role of person-environment fit) and study their impact on psychological well-being. The data reported here were collected as part of the author's doctoral dissertation. Ricardo F. Munoz and Guillermo Bernal guided and supported the implementation of this study; Sunwoo Lee assisted with the data analysis; and Edison J. Trickett and the anonymous reviewers offered helpful suggestions.     

整体汉字字形识别过程探索

本研究用微观发生范式探索了整体汉字和人工字的字形识别过程 ,主要获得以下结果 :1真字和人工字的正确提取率随呈现时间增长而提高 ,字形刺激的特征提取是一个有序的发展过程 ,字形识别加工受字特性 (真字与人工字 )和笔划数因素影响。2在以“十”为骨架和以“囗”为包围结构的字刺激中经常首先提取“十”或“囗”,而且首特征“十”或“囗”的提取不受字形熟悉性影响 ;笔划数变量仅对含“十”特征的字刺激的首特征提取产生影响。3在以上两类汉字中 ,“十”或“囗”作为首特征提取促进了字形识别加工过程。