Effects of vicarious reward and punishment on social imitation in chronic psychotics

Despite considerable evidence that modeling procedures provide effective methods for the acquisition and change of behavior, there is very little research on the effects of vicarious reward, and none on the effects of vicarious punishment, on social imitation in chronic psychotics. Two studies (Goldstein et al., 1973: Gutride, Goldstein and Hunter, 1973) demonstrated the superiority of vicarious reward over no-treatment with adult psychotics. However, in neither study was a model no-consequences group included in order to control for the effects of observation per se; therefore, such findings cannot be clearly attributed to vicarious reinforcement (Thelen and Rennie, 1972). The only other study known to bear on this issue revealed no differences in initial learning between a model-rewarded and a model no-consequences group (Olson, 1971).The present study included model no-consequences control groups in an attempt to examine the effects of vicarious reward and punishment on subsequent interview behavior in chronic psychotics. Drawing on the larger body of vicarious learning research (Bandura, 1969). it was hypothesized that such patients demonstrate higher levels of socially appropriate behavior after observation of a model who is (a) rewarded for appropriate behavior or (b) punished for inappropriate responses, and lower levels of appropriate behavior after exposure to a model who is (c) rewarded for inappropriate behavior or (d) punished for appropriate responses, relative to conditions in which the same modeled behaviors elicit no contingent consequences.