A new dynamical model of brainstorming: Linear, nonlinear, continuous (simultaneous) and impulsive (sequential) cases

In this paper, we extended the linear dynamical model of [Brown, V., Paulus, P. B. (1996). A simple dynamic model of social factors in group brainstorming. Small Group Research, 27, 91-114] on two accounts. First, we modelled the sequential type brainstorming using impulsive differential equations by treating each category as an impulse and tested its validity in the two experiments that investigated and demonstrated the beneficial effects of sequential priming and memory in individual brainstorming. Finally, we considered the nonlinear case of brainstorming in writing or brainwriting where dyads exchanged their ideas in a written format and that eliminated negative factors occurring in oral brainstorming (e.g., evaluation apprehension, free-riding, production blocking) and enhanced the upward performance matching, and conducted the second experiment in order to test its validity in this paradigm with the effects of sequential priming and memory. Comparisons showed good agreement between results of experiments and those of the mathematical model.     

Brainstorming rules as assigned goals: Does brainstorming really improve idea quantity?

In two experiments (n = 264 and 339), I treat brainstorming rules as assigned goals and compare their effectiveness to that of quantity goals as interventions to improve the number of ideas generated by individuals. Controlling for goal commitment, I find that brainstorming rules alone do not convey an advantage over even a vague quantity goal presented alone for enhancing the number of ideas generated in two common tasks. Detailed contrasts revealed that specific, difficult goals were only partially effective on their own, as expected when goal commitment is moderate. However, I find evidence in both studies that brainstorming rules are useful adjuncts to specific, difficult quantity goals. Importantly, their combination was the only consistently effective improvement over both vague quantity goals and brainstorming rules presented alone. I discuss implications for future research adopting a goal-based view of intervention in idea generation.

Building on the ideas of others: An examination of the idea combination process

Two experiments were conducted to explore the process of building on ideas in brainstorming. Although this is presumed to be an important role of brainstorming, this has never been explored experimentally. In one experiment individual and group brainstormers generated ideas which were subsequently presented to these same individuals and groups to combine and build on for additional ideas, either as groups or individuals. The combination process was influenced by whether the participants had previously brainstormed alone or in groups and the phase of the combination period (early vs. late). In a second study participants were presented lists of rare or common ideas to combine and build on either as individuals or groups. Although groups generated fewer combinations than nominal groups, they generated more novel and feasible combinations when combining rare ideas. These findings indicate that groups are able to benefit from the exchange process in building on each other's ideas and are interpreted in the context of past research on idea generation and evaluation in groups.     

Reputation blackboard systems

Blackboard systems are motivated by the popular view of task forces as brainstorming groups in which specialists write promising ideas to solve a problem in a central blackboard. Here we study a minimal model of blackboard system designed to solve cryptarithmetic puzzles, where hints are posted anonymously on a public display (standard blackboard) or are posted together with information about the reputations of the agents that posted them (reputation blackboard). We find that the reputation blackboard always outperforms the standard blackboard, which, in turn, always outperforms the arrangement where the agents work independently. The asymptotic distribution of the computational cost of the search, which is proportional to the total number of agent updates required to find the solution of the puzzle, is an exponential distribution for those three search heuristics. Only for the reputation blackboard we find a nontrivial dependence of the mean computational cost on the system size and, in that case, the optimal performance is achieved by a single agent working alone, indicating that, though the blackboard organization can produce impressive performance gains when compared with the independent search, it is not very supportive of cooperative work.     

Close Associations and Memory in Brainwriting Groups

The present experiment examined whether or not the type of associations (close (e.g. apple‐pear) and distant (e.g. apple‐fish) word associations) and memory instruction (paying attention to the ideas of others) had effects on the idea generation performances in the brainwriting paradigm in which all participants shared their ideas by using paper slips (Paulus & Yang, 2000). All participants were randomly subjected to exercising on either close or distant word associations ten minutes before the brainstorming session started. The findings showed that exercising on the close associations prior to the brainstorming session led to the generation of more unique ideas, category scanning, and depth of ideas than exercising on the distant ones in a subsequent brainstorming task. Memory instruction led to the generation of fewer ideas than no memory instruction. These findings were discussed from the aspect of the associative memory approach and cognitive stimulation approaches.     

Cognitive and social comparison processes in brainstorming

This brainstorming experiment assessed the extent to which idea exposure produced cognitive stimulation and social comparison effects. One hundred and sixty participants were exposed to either a high or low number of common or unique ideas. The participants’ likelihood of engaging in social comparison processes (high or low) was also manipulated through instructional sets. The results indicated both cognitive stimulation and social comparison effects. Exposure to a high number of ideas and to common ideas enhanced the generation of additional ideas. The effects of exposure to a high number of ideas was greater under high than under low social comparison conditions. Finally, recall of exposed ideas was related to enhanced idea generation. These results are consistent with the social/cognitive influence model of group brainstorming (Paulus, Dugosh, Dzindolet, Putman, & Coskun, 2002).     

Production blocking and idea generation: Does blocking interfere with cognitive processes?

Production blocking (group members must take turns expressing their ideas) is an important cause of productivity loss in brainstorming groups. However, it is not yet clear why production blocking has this detrimental effect. We hypothesized that delays between the generation and articulation of ideas, arising when group members wait for their turns, interfere with the cognitive process of generating ideas. In three experiments, production blocking was simulated for individuals working at computer terminals. Production blocking interfered with idea generation in two ways. First, it disrupted the organization of idea generation when delays were relatively long. Second, it reduced the flexibility of idea generation when delays were unpredictable. Implications for group information processing are discussed.     

Relative accessibility of domain knowledge and creativity: The effects of knowledge activation on the quantity and originality of generated ideas

In brainstorming research, quantity is assumed to breed quality. However, little is known about the cognitive mechanisms underlying this relationship. A parsimonious explanation assumes a random process, in which every idea has an equal chance of being a high-quality (original and feasible) idea. In contrast, a ‘deep exploration’ approach suggests that the originality (but not the feasibility) of generated ideas is dependent on the degree to which people engage in deep exploration of their knowledge. We conducted two experiments to test the latter hypothesis. Prior to a brainstorming task, participants were primed with subcategories of the brainstorming topic. Priming caused a higher relative productivity and average originality within the primed subcategory, but did not affect global productivity and originality across categories. This effect was replicated in dyadic interactions. These results support the deep exploration hypothesis, and suggest that the relationship between quantity and quality is more complex than has previously been assumed.     

The moderator role of followers’ personality traits in the relations between leadership styles,two types of task performance and work result satisfaction

Authentic leadership is changing our understanding of what makes good leadership. However, few studies have explored how followers’ individual differences and the nature of the task they perform affect its relation to followers’ work outcomes. We examine the moderator role of two core task types (intellective vs. generative) and two personality traits (conscientiousness and emotional stability) in the relationship between two leadership feedback styles (authentic vs. transactional) and task performance or work result satisfaction in a two-wave experiment. The sample consisted of 228 participants enrolled in an organizational psychology course, 34% of whom had work experience. Our results show that over time the effect of an authentic feedback style on task performance became stronger for those participants who previously scored very low on intellective tasks or very high on generative tasks. Furthermore, a significant three-way interaction between these two traits and our leadership feedback styles indicates that the effect of authentic feedback conforms different patterns depending on the followers’ personality traits and the type of task they perform. Moreover, authentic feedback had a stronger effect on participants’ work result satisfaction. Participants with low levels of either conscientiousness or emotional stability displayed higher levels of satisfaction in the authentic feedback condition.     

Category assignment and relatedness in the group ideation process

When groups gather to generate creative ideas on a particular topic, they can consider many aspects or components of the problem. Because such a multitude of alternatives can be overwhelming, groups may find it helpful to focus on specific aspects or categories of the problem. However, it is not clear whether it is best for group members to focus on the same components of the problem at the same time or whether it is better for group members to focus on different components of the problem. Furthermore, the impact of this type of focus may depend on the extent to which the different components of the problem are closely related semantically. It may be easier to generate ideas in semantically related areas but semantically unrelated areas may stimulate generation of more creative ideas. The present study provided a comprehensive test of the effects of task components or category assignment and the degree of relatedness of the assigned categories on the creativity of groups. Groups that were jointly assigned a small set of categories to focus on at the beginning of their session generated more ideas, explored more categories and exhibited higher clustering of similar ideas than the groups whose members were assigned their own unique category. The groups assigned with low related categories surveyed more categories than those assigned with categories of high relatedness. This study suggests that interdisciplinary or diverse groups or teams should have some common focus in the initial phase of their creative sessions and focus on unrelated aspects of the problem in this phase.