Hierarchical classes: Model and data analysis

A discrete, categorical model and a corresponding data-analysis method are presented for two-way two-mode (objects × attributes) data arrays with 0, 1 entries. The model contains the following two basic components: a set-theoretical formulation of the relations among objects and attributes; a Boolean decomposition of the matrix. The set-theoretical formulation defines a subset of the possible decompositions as consistent with it. A general method for graphically representing the set-theoretical decomposition is described. The data-analysis algorithm, dubbed HICLAS, aims at recovering the underlying structure in a data matrix by minimizing the discrepancies between the data and the recovered structure. HICLAS is evaluated with a simulation study and two empirical applications.This research was supported in part by a grant from the Belgian NSF (NFWO) to Paul De Boeck and in part by NSF Grant BNS-83-01027 to Seymour Rosenberg. We thank Iven Van Mechelen for clarifying several aspects of the Boolean algebraic formulation of the model and Phipps Arabie for his comments on an earlier draft.     

论八卦是八个逻辑范式

基于太极代数,本文证明八卦是八个逻辑范式,八卦中包含四对矛盾关系,其中"六子"构成辩证逻辑组。八卦是生命生产和思想生产都必须共同遵循的变化法则。学界似有这样的倾向,以为《周易》中只有类推逻辑而没有演绎逻辑,本文证明这种观点是不能成立的。八卦本质上就是演绎逻辑的,卦象的本质是逻辑法则。因此,基于卦象的联想或推理不能脱离八卦的逻辑内涵;否则,想象的灵活性必将导致卦象上的混淆,甚至使八卦沦为象数游戏的工具。     

如何削弱产品来源国效应*—— 产品信息呈现方式的影响研究

以元认知和双系统模式的心理学理论为背景, 研究了分析式系统对来源国效应的削弱, 检验了产品信息呈现方式对来源国效应的调节作用。三个研究说明, 分析式系统的启动可以有效削弱来源国效应; 特定的产品信息呈现方式所引起的消费者信息处理不流畅性感知会激发消费者的元认知困难, 从而使他们在产品评价过程中主要依赖分析式系统, 达到削弱来源国效应的目的; 并不是所有能引起信息处理不流畅性的产品信息呈现方式都能削弱来源国效应, 过于复杂的呈现方式由于给消费者带来过多认知负荷, 反而不能成功启动分析系统, 从而无法削弱产品来源国形象对消费者产品评价的影响。     

From Functional Efficiency to Temporal Efficiency: Multifunctional Products Increase Consumer Impatience

Multifunctional products are ubiquitous in consumers' daily lives. However, scant research has examined whether and how the presence of multifunctional products systematically alters consumer behavior beyond product evaluations and adoption. Across four experiments and three supplementary studies, the authors identify a multifunction-impatience effect. They show that after exposure to multifunctional (vs. single-function) products, consumers are more likely to choose a smaller but sooner (vs. a larger but later) reward (Study 1), report more impatience when waiting for the web search results to load and perceive the loading time as longer (Study 2), and are willing to pay more for expedited shipping (Study 3). The authors further show that the effects occur because multifunctional products activate an efficiency goal among consumers, which renders them less patient (studies 2 and 3). In addition to the regular, “sequential” multifunctional products for which each of the functions has a specific usage situation, the proposed effect also applies to “simultaneous” multifunctional products whose functions operate simultaneously during consumption (Study 4). Taken together, this research broadens the scholarly understanding of the effects of multifunctional products from consumers' responses to these products to the unintended impact of such products on consumer impatience.     

Mathematical concepts for analyzing ambiguous situations

Abstract

We examine some mathematical tools for dealing with ambiguous situations. The main tool is the use of non-standard logic with truth-values in what is called a locale. This approach is related to fuzzy set theory, which we briefly discuss. We also consider probabilistic concepts. We include specific examples and describe the way a researcher can set up a suitable locale to analyse a concrete situation.     

文化产品研究——文化心理学的独特视角

作为行为研究的重要补充,文化产品研究在文化心理学领域发挥了重要的作用.文化产品研究主要采用内容分析的方法,可以揭示不同时空下文化本身、人们的心理与行为的特征.中国未来的心理学研究可以利用文化产品来研究揭示不同民族、不同国家的文化和心理差异,以及近几十年社会巨变对中国人的和行为的影响,最终促进国家进步、人民幸福、社会和谐.     

Reaching Wuthering Heights with Brave New Words: The Influence of Originality of Words on the Success of Outstanding Best‐Sellers

The judgment and ultimately the success of creative products should be determined by their properties. However, it has not been considered so far whether the same applies to books. Earlier research has found an inverted‐U relationship between originality of stimuli and their success. Linguistic originality as a text feature could influence the success of books as creative products in a natural experiment. The present historiometric study investigated whether originality predicts the popularity in a significant sample, the most best‐selling English books from 200 years. Originality was calculated based on word frequency using a commercial service. Popularity was assessed with a composite measure including indicators like number of sold copies. Regression analysis indicated originality had a direct linear effect on popularity, partially moderated by the time of first publishing. That is, while originality was generally beneficial for the success of a best‐seller, the same originality was more appreciated at a later point in time. This is the first quantitative study supporting the long‐held assumption that the evaluation of creative narratives is influenced by temporal context. The fact that some works like The Great Gatsby got more appreciation when they were rediscovered may reflect a general principle rather than mere exceptions.     

Korean dance performance influences on prospective tourist cultural products consumption and behaviour intention

We examined to what extent viewing the Korean dance performance by Beyond The Scene (BTS) at the 2018 Melon Music Awards influenced global viewers’ purchase of Korean cultural products and tourism behaviour intention. We surveyed 230 prospective tourists from the USA (black adult females = 50%; mean age = 34.9, SD = 1.116) in terms of their preference for Korean cultural products and intention to visit Korea. We conducted structural equation modelling to map the paths among cultural product preferences and tourism intentions. We found that viewing the Korean dance performance by BTS not only increased the purchase of Korean cultural products among participants, but also their tourism behaviour intention. We also found that the purchase of Korean cultural products by participants was associated with increased Korea tourism behaviour intention. We conclude from these data that viewing cultural performances by would-be tourists and their purchase preferences are important for promoting tourism through cultural industries.     

广告传播途径与人们对产品确信度的影响

通过三个实验考察了广告传播途径与人们对产品确信度之间的关系。实验一发现,中心传播途径能够增加被试对科技品的确信度,而边缘途径能够增加被试对日用品的确信度;中心途径能够增加场独立被试对产品的确信度,边缘途径能够增加场依存被试对产品的确信度。实验二发现,反自身利益的广告传播更能够增加被试对产品的确信度;实验三发现,间接传播能够增加被试对产品的确信度,产品类型与传播途径及传播途径与被试认知风格之间都存在着交互作用。