Using cognitive models to map relations between neuropsychological disorders and human decision-making deficits

Findings from a complex decision-making task (the Iowa gambling task) show that individuals with neuropsychological disorders are characterized by decision-making deficits that lead to maladaptive risk-taking behavior. This article describes a cognitive model that distills performance in this task into three different underlying psychological components: the relative impact of rewards and punishments on evaluations of options, the rate that the contingent payoffs are learned, and the consistency between learning and responding. Findings from 10 studies are organized by distilling the observed decision deficits into the three basic components and locating the neuropsychological disorders in this component space. The results reveal a cluster of populations characterized by making risky choices despite high attention to losses, perhaps because of difficulties in creating emotive representations. These findings demonstrate the potential contribution of cognitive models in building bridges between neuroscience and behavior.     

On the robustness and the direction of the effect of cause‐related marketing

Two experiments are presented in this paper that explore the effect of cause‐related marketing (CRM) on product choice. To allow evaluation of the effect of experience and the role of individual differences, the experiments used a repeated choice setting. The results of Experiment 1 showed that the effect of CRM was stable over time. However, the direction of the effect was sensitive to the value of the product. CRM served as an equaliser: it helped disadvantaged alternatives and reduced the attractiveness of superior alternatives. Experiment 2 showed that the effect of CRM decreased but did not disappear in an easy choice task. These findings are summarised in a simple model and discussed in terms of their potential marketing applications. Copyright © 2003 Henry Stewart Publications.     

Support for Self‐Censorship Among Israelis as a Barrier to Resolving the Israeli‐Palestinian Conflict

Self‐censorship, defined as an “act of intentionally and voluntarily withholding information from others in the absence of formal obstacles” often serves as a barrier to resolving intractable conflicts. Specifically, in order to protect the group, and in absence of objective constraints such as institutionalized censorship, individuals practice self‐censorship and support its practice by other society members. This prevents free flow and transparency of information, within a society, regarding the conflict and the adversary. In an attempt to investigate the factors that contribute to the functioning of self‐censorship as a sociopsychological barrier to conflict resolution, a longitudinal study was conducted among a large sample of Jews in Israel. The survey was administered in three waves: a few months before, during, and a few months after Israel's Operation Pillar of Defense in the Gaza Strip. The findings showed that armed confrontation can increase support for self‐censorship. In addition, the findings revealed that personal characteristics (e.g., authoritarianism, ethnocentrism, siege mentality) predicted support for self‐censorship, which, in turn, mediated the effect of personal characteristics on support for negotiations and for providing humanitarian aid. The theoretical as well as the applied implications of the findings are discussed.     

Loss aversion,diminishing sensitivity,and the effect of experience on repeated decisions

Three experiments are presented that explore the assertion that loss aversion and diminishing sensitivity drive the effect of experience on choice behavior. The experiments are focused on repeated choice tasks where decision makers choose repeatedly between alternatives and get feedback after each choice. Experiments 1a and 1b show that behavioral tendencies that were previously interpreted as indications of loss aversion in decisions from experience are better described as products of diminishing sensitivity to absolute payoffs. Experiment 2 highlights a nominal magnitude effect: A decrease in the magnitude of the nominal payoffs eliminates the evidence for diminishing sensitivity. These and related previous results can be captured with a model that assumes reliance on small samples of subjective experiences, and an increase in diminishing sensitivity with payoff variability. Copyright © 2008 John Wiley & Sons, Ltd.     

The effect of foregone payoffs on underweighting small probability events

Foregone payoffs add information about the outcomes for alternatives that are not chosen. The present paper examines the effect of foregone payoffs on underweighting rare but possible events in repeated choice tasks. Previous studies have not demonstrated any long‐lasting effects of foregone payoffs (following repeated presentation of a task) when foregone payoffs do not add much information. The present paper highlights the conditions and the contributing factors for the occurrence of such long‐lasting effects. An experimental study compares the effect of foregone payoffs under different degrees of rarity of the negative payoff. It is demonstrated that foregone payoffs increase the selection from risky alternatives with extremely rare and highly negative outcomes, and that this effect does not diminish with repeated presentation of the task. These findings can be summarized using a surprisingly simple reinforcement‐learning model. The findings are discussed in the context of the potential long‐term effect of social learning. Copyright © 2006 John Wiley & Sons, Ltd.     

The effect of foregone outcomes on choices from experience

We examined the relative weight given to obtained and foregone outcomes (i.e., outcomes from the non-chosen options) in repeated choices using cognitive modeling. Previous modeling studies have yielded mixed results. When participants' choices are analyzed by models that predict the next choice ahead in a sequence of decisions, the results imply that people give less weight to foregone than to obtained outcomes. In contrast, in simulation models of n trials ahead, the results imply that, on average, people give equal weight to foregone and obtained outcomes. Using datasets of experience-based binary choices with fixed (stationary) payoff distributions (Erev & Haruvy, in press) and dynamic (nonstationary) payoff distributions (Rakow & Miler, 2009), we employed generalization tests at the individual level to examine whether the findings derived from the one-step-ahead method are due to overfitting. The results of trial-ahead model fitting implied that for the nonstationary tasks only, foregone outcomes received lower weight. However, when this dataset was assessed via generalization criteria at the individual level, equal weighting of foregone and obtained outcomes was the best assumption. This implies that overfitting is implicated in the superior fit of models that assume discounting of foregone outcomes.     

A formal cognitive model of the go/no-go discrimination task: evaluation and implications

This article proposes and tests a formal cognitive model for the go/no-go discrimination task. In this task, the performer chooses whether to respond to stimuli and receives rewards for responding to certain stimuli and punishments for responding to others. Three cognitive models were evaluated on the basis of data from a longitudinal study involving 400 adolescents. The results show that a cue-dependent model presupposing that participants can differentiate between cues was the most accurate and parsimonious. This model has 3 parameters denoting the relative impact of rewards and punishments on evaluations, the rate that contingent payoffs are learned, and the consistency between learning and responding. Commission errors were associated with increased attention to rewards; omission errors were associated with increased attention to punishments. Both error types were associated with low choice consistency. The parameters were also shown to have external validity: Attention to rewards was associated with externalizing behavior problems on the Achenbach scale, and choice consistency was associated with low Welsh anxiety. The present model can thus potentially improve the sensitivity of the task to differences between clinical populations.     

Does each hemisphere monitor the ongoing process in the contralateral one?

The present study was conducted to examine hemispheric division of labor in the initial processing and error monitoring in tasks for which hemispheric specialization exists. We used lexical decision as a left hemisphere task and bargraph judgment as a right hemisphere task, and manipulated cognitive load. Participants had to respond to one of two stimuli presented to both visual fields and were instructed to correct their errors. To achieve enough correctable errors, participants were encouraged to respond quickly by using a bonus system. The results showed the classical asymmetry for initial responses in both tasks and reversed asymmetry for corrections in the bargraph task at both load conditions, and in the lexical decision task at the high load condition. The results suggest that each hemisphere monitors the ongoing process in the contralateral one and that the dissociation of initial process and its monitoring grows with load of task.     

On the potential value and limitations of emphasis change and other exploration-enhancing training methods

Two experiments are presented that examine the efficiency of training methods that force trainees to explore the possible strategy space. Both experiments used a 2-dimensional search task. Experiment 1 studies a method that enforces exploration by preventing repetitions within short sequences. It shows that the effect of this "enhanced exploration" method in the abstract setting is similar to the effect of "emphasis change" training (see D. Gopher, 1993) in high cognitive workload tasks. This finding appeared only in strategic spaces where intuitive exploration converges to a local optimum. Experiment 2 compares the effect of exploration enhancement with the effect of guided instruction. The results of the experiments, which are captured well by a generalization of I. Erev and D. A. Gopher's (1999) model of the conditions for the success of emphasis change training, shed light on the limitations and potential of exploration-enhancing training methods.