So curious that I want to buy it: The positive effect of queue wait on consumers' purchase intentions

Queue wait is a prevalent daily experience, with most prior research documenting its negative consequences on consumer outcomes. Recent research has suggested otherwise, revealing potential positive effects of queue wait. However, studies on the positive queue effects are rather limited and have largely neglected the role of consumers' affective experience in driving potential favorable consumer outcomes. Expanding this stream of research, in this article, we build on the queue wait literature and the curiosity literature to propose that the presence of queue waits generates feelings of curiosity and more importantly such curious feelings influence consumers' decision-making in fashions that enhance their purchase intentions. The boundary condition for this effect was also examined. Five studies provided empirical evidence: the presence versus absence of queue wait enhances participants' purchase intentions that carry real consequences (Study 1); this effect is mediated by participants' feelings of curiosity after accounting for quality (Study 2) or after controlling for quality (Studies 1, 3–5), and is stronger among participants with hedonic versus utilitarian consumption motivation (Studies 4 and 5). By documenting the curiosity account for the positive effect of queue wait on consumers' purchase intentions, this research adds to extant research on positive queue effects and expands the curiosity literature into the queue wait context. The observed moderating effect of hedonic versus utilitarian consumption motivation echoes with the curiosity account. Practical implications for marketers were discussed.     

儿童空间观点采择的自动性及其发展

使用空间观点采择任务,探究7~11岁儿童的空间观点采择的自动性和发展趋势。结果发现：（1）在他人任务中,正确率随着角度的增长而减小;（2）在自我任务中,相比于空间关系不一致时,一致时的正确率更高,且反向的一致性效应出现在150°~180°间。本研究结果显示：本项空间观点采择任务对儿童有效;7~9岁的儿童可以自动进行空间转换;11岁的儿童可以自动进行需要判断左右位置的空间观点采择。本研究首次证明,11岁是儿童自动进行需要判断左右位置的空间观点采择的相对年龄转折点。     

青海瞿昙寺西厢廊佛传壁画揭钵图初探

一、瞿昙寺历史沿革及揭钵图描述瞿昙寺,位于今青海省海东市乐都区南21公里的瞿昙镇,背枕罗汉山,面朝瞿昙河。根据瞿昙寺现存碑志[1]、匾额[2]以及相关文献,可知瞿昙寺为皇室敕建,始建于明洪武年间,扩建于永乐、宣德年间,在清朝曾多次局部修缮、补绘。历经六百余年岁月沧桑,瞿昙寺至今依旧保存完整,是一组规模宏阔、质量精粹的明代建筑群[3],这也使其在海东地区的明代寺院中颇负盛名。     

文字的“偷心术”:营销中的字体效应

文字是营销中视觉传播的重要元素, 它直接影响消费者对品牌的第一印象。文字的重要性不仅体现在文本内容上, 还体现在字形设计对消费者的影响上。字体的研究仍存在较大的空缺, 且现有文献多分散于语言学、设计学和心理学等不同学科领域。目前有较多存在矛盾的结论缺乏系统的框架支持, 本文为研究者提供了完整的字体效应研究框架。将字体进行定义及分类之后, 主要探讨了字体对消费者感知和行为的影响, 以及字体效应的三大心理机制, 即感知一致性、感知记忆性和感知人性化。在此基础上讨论了字体受到消费者特质、产品类型与外部环境的调节作用。最后, 深入分析了字体在市场营销中的理论和管理实践价值, 以及未来研究方向。     

个体依恋特征的二重性：特质性依恋与状态性依恋

传统依恋理论认为个体依恋心理和行为模式具有相对稳定性, 但无论在信息加工还是个体发展过程中, 个体依恋模式均表现出二重性, 即既具有相对稳定性, 又具有情境敏感性。个体在情境中所表现出的依恋模式是个体相对稳定的特质性依恋和情境特征相互作用的结果。依恋启动研究中特质性依恋特征与依恋启动效应之间的交互作用模式为理解依恋二重特征及其关系提供了窗口。依恋系统激活的两阶段模型为整合和解释这些相互作用模式提供了框架。未来研究应优化依恋二重特征关系研究中启动效应的操作检验, 考虑依恋焦虑和回避维度的交互作用, 关注高焦虑群体内的依恋差异, 以理析依恋二重特征之间的相互作用方式, 同时关注依恋策略影响依恋启动效应的时间进程, 探究依恋二重特征相互作用的机制。     

瞳孔是心灵的窗口吗?——瞳孔在心理学研究中的应用及测量

瞳孔大小是眼动研究中一个重要的参数指标, 在一定程度上能够反映人的心理活动并影响他人的心理与行为。一方面, 瞳孔变化受到自上而下的知觉与注意、情绪与动机、心理努力、社会认知与发展等因素的影响, 另一方面, 大瞳孔能引起他人更多的积极评价和积极行为。瞳孔的神经机制(蓝斑-去甲肾上腺素系统)和自适应增益理论解释了瞳孔与心理之间存在紧密联系的原因。瞳孔测量(pupillometry)作为一种有效的眼动追踪方法有助于理解瞳孔与心理的关系, 研究者在测量瞳孔时需要关注无关变量(如亮度、注视位置), 原始数据处理(如基线校正、眨眼处理)及瞳孔指标选取(如瞳孔直径、震颤频率)等问题, 未来研究应继续探讨瞳孔与其他心理之间的关系, 并探索更有效地处理和使用瞳孔指标的方法。     

分段是视频学习的有效方式吗?

教育心理学中的分段原则认为,将视频学习材料分割成几个小片段进行学习的效果更好。以往关于分段的研究通过两个角度的操纵考察了分段在学习中的作用,一方面是交互性角度,学习者自己控制的分段及系统分段;另一方面是结构性角度,分段是在任意时间点划分和有意义时间点上划分。通过对以往研究结果的整理发现,大部分研究证明分段学习相较于连续学习的成绩更好,并且能降低学习者在学习过程中的感知难度, 提高积极的情感状态,但是对心理努力的影响比较微弱。研究者们从事件分割理论和认知负荷理论的视角对分段的效果做出了解释。未来研究需要继续关注分段的边界条件、拓宽研究的范围、探究分段的认知神经基础等不断完善分段原则在教学中的应用。     

A two‐part mixed effects model for cigarette purchase task data

The Cigarette Purchase Task is a behavioral economic assessment tool designed to measure the relative reinforcing efficacy of cigarette smoking across different prices. An exponential demand equation has become a standard model for analyzing purchase task data, but its utility is compromised by its inability to accommodate values of zero consumption. We propose a two‐part mixed effects model that keeps the same exponential demand equation for modeling nonzero consumption values, while providing a logistic regression for the binary outcome of zero versus nonzero consumption. Therefore, the proposed model can accommodate zero consumption values and retain the features of the exponential demand equation at the same time. As a byproduct, the logistic regression component of the proposed model provides a new demand index, the “derived breakpoint”, for the price above which a subject is more likely to be abstinent than to be smoking. We apply the proposed model to data collected at baseline from college students (N = 1,217) enrolled in a randomized clinical trial utilizing financial incentives to motivate tobacco cessation. Monte Carlo simulations showed that the proposed model provides better fits than an existing model. We note that the proposed methodology is applicable to other purchase task data, for example, drugs of abuse.     

Effects of product portfolios and recommendation timing in the efficiency of personalized recommendation

Personalized recommendation has important implications in raising online shopping efficiency and increasing product sales. There has been wide interest in finding ways to provide more efficient personalized recommendations. Most existing studies focus on how to improve the accuracy and efficiency of the recommendation algorithms or are more concerned on ways to reduce perceived risks and thus increase consumer satisfaction. Unlike these studies, our study begins from the decision‐making process of consumers, using consumers' two‐stage decision‐making system and preference inconsistency theory as a basis, to reveal the mechanisms involved in consumers' acceptance of recommendations. This paper analyzes the effect of personalized recommendations from two angles, recommendation timing and product portfolio, tries to point out differences in consumer preferences between similar products and related products, and verifies that consumers demand diversity in the recommended content. The study analyzes differences in the acceptance of personalized recommendations between practical products and hedonic products and discovers that recommendations of hedonic products are more effective than that of practical products. Based on the research earlier, the study provides suggestions on how to better plan and operate a personalized recommendation system. Copyright © 2016 John Wiley & Sons, Ltd.     

Carry-over effect between diet and physical activity: the bottom-up and top-down hypotheses of hierarchical self-efficacy

Healthy diet and physical activity have consistently been found to be positively correlated; however, most health behavior theories are focused on regulation of changes in single, rather than multiple, behaviors. Thus, this study explored the mechanism of the carry-over effect between diet and physical activity by conducting a longitudinal study with 706 participants to test the bottom-up and top-down hypotheses of hierarchical self-efficacy (SE). At Time 1 (baseline) and Time 3 (4 weeks after baseline), dietary behavior, physical activity, and self-efficacies of these behaviors (at the contextual level) were measured, while at Time 2 (2 weeks after baseline), general SE (at the general level) was assessed. Mediation analysis and structural equation models supported both the bottom-up and top-down hypotheses for different levels of self-efficacies, suggesting that hierarchical SE is an important factor underlying the carry-over mechanism between diet and physical activity.