Should you Sleep on it? The Effects of Overnight Sleep on Subjective Preference‐based Choice

Conventional wisdom and studies of unconscious processing suggest that sleeping on a choice may improve decision making. Although sleep has been shown to benefit several cognitive tasks, including problem solving, its impact on everyday choices remains unclear. Here we explore the effects of ‘sleeping on it’ on preference‐based decisions among multiple options. In two studies, individuals viewed several attributes describing a set of items and were asked to select their preferred item after a 12‐hour interval that either contained sleep or was spent fully awake. After an overnight period including sleep, individuals showed increases in positive perceptions of the choice set. This finding contrasts with previous research showing that sleep selectively enhances recall for negative information. In addition, this increase in positive recall did not translate into a greater desire to purchase their preferred item or into an overall benefit for choice satisfaction. Time‐of‐day controls were used to confirm that the observed effects could not be explained by circadian influences. Thus, we show that people may feel more positive about the choice options but not more confident about the choice after ‘sleeping on’ a subjective decision. We discuss how the valence of recalled choice set information may be important in understanding the effects of sleep on multi‐attribute decision making and suggest several avenues for future research. Copyright © 2015 John Wiley & Sons, Ltd.     

Emotions,Decisions, and the Brain

This article presents a commentary on the Appraisal‐Tendency Framework (ATF) developed by Lerner and her colleagues. The article explores ways by which the ATF can be extended including (a) incorporating elements from other frameworks, (b) incorporating the role of arousal, (c) exploring individual‐difference factors, and (d) examining the neural correlates of some of the key elements of the ATF. The article concludes with a discussion of the promise that decision neuroscience offers to further enrich an already exciting and thriving area of research in emotion and decision making.     

The roles of MAPK cascades in synaptic plasticity and memory in Aplysia: facilitatory effects and inhibitory constraints

Synaptic plasticity is thought to contribute to memory formation. Serotonin-induced facilitation of sensory-motor (SN-MN) synapses in Aplysia is an extensively studied cellular analog of memory for sensitization. Serotonin, a modulatory neurotransmitter, is released in the CNS during sensitization training, and induces three temporally and mechanistically distinct phases of SN-MN synaptic facilitation. The role of protein kinase A and protein kinase C in SN-MN synaptic facilitation is well documented. Recently, it has become clear that mitogen-activated protein kinase (MAPK) cascades also play a critical role in SN-MN plasticity. Here, we summarize the roles of MAPK cascades in synaptic plasticity and memory for sensitization in Aplysia.     

Manipulating basic taste perception to explore how product information affects experience

We introduce a novel physiologically-based methodology to consumer research—using the glycoprotein miraculin to manipulate the ability to sense and perceive specific taste elements in gustatory experiences. We apply this approach to exploring how information extrinsic (e.g., product reviews) to a product's inherent sensory facets influences reported consumption experiences and experienced utility. Results from two experiments suggest that extrinsic information distorts the basic sensory and perceptual character of consumption experiences, rather than simply biasing self-reports of the experiences or serving as an independent input to overall taste and utility evaluations. Such evaluations are distorted in the direction of extrinsic product information only when the ability to actually perceive the experience as being consistent with the extrinsic signal is not disrupted by miraculin. Conversely, disruption by miraculin of the ability to perceive an experience as being consistent with an extrinsic signal ablates or reverses such effects. Implications, applications to brands and branding, and other possible research directions for the miraculin taste-manipulation methodology are also discussed.     

Pressure and perverse flights to familiarity

Under pressure, people often prefer what is familiar, which can seem safer than the unfamiliar. We show that such favoring of familiarity can lead to choices precisely contrary to the source of felt pressure, thus exacerbating, rather than mitigating, its negative consequences. In Experiment 1, time pressure increased participants' frequency of choosing to complete a longer but incidentally familiar task option (as opposed to a shorter but unfamiliar alternative), resulting in increased felt stress during task completion. In Experiment 2, pressure to reach a performance benchmark in a chosen puzzle increased participants' frequency of choosing an incidentally familiar puzzle that both augured and delivered objectively worse performance (i.e., fewer points obtained). Participants favored this familiar puzzle even though familiarity was established through unpleasant prior experience. This "devil you know" preference under pressure contrasted with disfavoring of the negatively familiar option in a pressure-free situation. These results demonstrate that pressure-induced flights to familiarity can sometimes aggravate rather than ameliorate pressure, and can occur even when available evidence points to the suboptimality of familiar options.     

Investment behavior and the negative side of emotion

Can dysfunction in neural systems subserving emotion lead, under certain circumstances, to more advantageous decisions? To answer this question, we investigated how normal participants, patients with stable focal lesions in brain regions related to emotion (target patients), and patients with stable focal lesions in brain regions unrelated to emotion (control patients) made 20 rounds of investment decisions. Target patients made more advantageous decisions and ultimately earned more money from their investments than the normal participants and control patients. When normal participants and control patients either won or lost money on an investment round, they adopted a conservative strategy and became more reluctant to invest on the subsequent round; these results suggest that they were more affected than target patients by the outcomes of decisions made in the previous rounds.     

An expectations-based approach to explaining the cross-modal influence of color on orthonasal olfactory identification: the influence of the degree of discrepancy

In the present study, we explored the conditions under which color-generated expectations influence participants' identification of flavored drinks. Four experiments were conducted in which the degree of discrepancy between the expected identity of a flavor (derived from the color of a drink) and the actual identity of the flavor (derived from orthonasal olfactory cues) was examined. Using a novel experimental approach that controlled for individual differences in color-flavor associations, we first measured the flavor expectations held by each individual and only then examined whether the same individual's identification responses were influenced by his or her own expectations. Under conditions of low discrepancy, the perceived disparity between the expected and the actual flavor identities was small. When a particular color--identified by participants as one that generated a strong flavor expectation--was added to these drinks (as compared with when no such color was added), a significantly greater proportion of identification responses were consistent with this expectation. This held true even when participants were explicitly told that color would be an uninformative cue and were given as much time as desired to complete the task. By contrast, under conditions of high discrepancy, adding the same colors to the drinks no longer had the same effect on participants' identification responses. Critically, there was a significant difference in the proportion of responses that were consistent with participants' color-based expectations in conditions of low as compared with high discrepancy, indicating that the degree of discrepancy between an individual's actual and expected experience can significantly affect the extent to which color influences judgments of flavor identity.     

In praise of vagueness: malleability of vague information as a performance booster

Is the eternal quest for precise information always worthwhile? Our research suggests that, at times, vagueness has its merits. Previous research has demonstrated that people prefer precise information over vague information because it gives them a sense of security and makes their environments more predictable. However, we show that the fuzzy boundaries afforded by vague information can actually help individuals perform better than can precise information. We document these findings across two laboratory studies and one quasi-field study that involved different performance-related contexts (mental acuity, physical strength, and weight loss). We argue that the malleability of vague information allows people to interpret it in the manner they desire, so that they can generate positive response expectancies and, thereby, perform better. The rigidity of precise information discourages desirable interpretations. Hence, on certain occasions, precise information is not as helpful as vague information in boosting performance.     

The Role of Emotion in Decision Making: A Cognitive Neuroscience Perspective

ABSTRACT— Decision making often occurs in the face of uncertainty about whether one's choices will lead to benefit or harm. The somatic-marker hypothesis is a neurobiological theory of how decisions are made in the face of uncertain outcome. This theory holds that such decisions are aided by emotions, in the form of bodily states, that are elicited during the deliberation of future consequences and that mark different options for behavior as being advantageous or disadvantageous. This process involves an interplay between neural systems that elicit emotional/bodily states and neural systems that map these emotional/bodily states.     

Bimanual movement control: Information processing and interaction effects

Three experiments were designed to investigate the underlying processes in bimanual control. With one hand alone, or with both simultaneously, subjects moved styli from the midline of the body to lateral targets as quickly and accurately as possible. The distance moved and the weight of the styli were varied. Results of reaction time, movement time, and kinematic trajectory analyses question the conclusions of Kelso, Southard and Goodman (1979) regarding the synchronicity of movement of the two limbs. Temporal parameters for the two limbs indicated marked departures from synchronicity, and there was evidence for a left-right asymmetry. The dependent variables of movement time and constant error indicated that there was interaction between the two limbs. The results are discussed in terms of three postulated processes underlying bimanual movement: limb selection (one or two), specification of movement locations and the specification of movement intensities.