Interactions between conditioned stimuli for food and water in the rat

In two experiments rats were initially trained with one conditioned stimulus (CS) signalling food and another CS signalling water. The main purpose of the experiments was to examine the effects of presenting these stimuli in compound. Experiment 1 demonstrated that the level of conditioned responding to this compound was equal to that of a group for which the compound was composed of elements that had separately signalled the same reinforcer. Moreover, the level of this responding was greater than for a group that had received only compound conditioning. In the second experiment it was found that after the initial training, repeatedly pairing the compound with a single reinforcer resulted in an equivalent loss of conditioned responding to both elements. These findings suggest that the interaction between conditioned stimuli for food and water is facilitatory rather than inhibitory.     

How do I see myself? A systematic review of identities in pro‐environmental behaviour research

Encouraging pro‐environmental behaviour (PEB) is an environmental and societal concern. Encouraging PEB focussing on how consumers see themselves (their identity) has blossomed. However, a theoretical assessment of this research is missing. Three main identity theories seem to best explain the research, specifically, and two‐fold, identity, and social identity theory (SIT), collectively known as the unified identity theory (UIT), and place identity theory (PIT). As these theories overlap more than differ in their understanding of identity, we argue that combining these theories is needed to avoid redundancies in identity theorizing, provide a universal approach to identity in terms of the processes and outcomes, and explain the PEB research most succinctly. Therefore, we understand identity similarly between the theories and offer a universal identity theory approach based on the theoretical definitions and assumptions. Finally, we demonstrate how the theory can be used to explain the research. Next, research was identified by conducting a systematic review using the Preferred Reporting Items for Systematic Reviews and Meta‐Analyses guidelines, where 62 studies were relevant. Multiple identities relevant for a given PEB are assumed and evidenced: 99. Identities are assumed to be either individually‐, group‐, and/or place‐focused, drawing on the specific subsets of the universal theory: identity theory, social identity theory, and place identity theory, respectively. Identities are assumed to relate to behaviour, where identity increased PEB with medium effect sizes. Finally, to move the field forward, we provide a theoretical framework of how to test identities in relation to other psychological variables relevant for PEB research.     

Social relations in crowds: Recognition,validation and solidarity

Social identity research on crowds demonstrates how cognitive self-definition as a crowd member results in conformity to identity-relevant norms. Rather less research has addressed the social-relational changes within a crowd and how these impact collective experience positively. The present study investigates these processes at a month-long mass gathering in India. Analysis of 37 interviews with participants attending the annual Magh Mela pilgrimage evidences the concept of shared identity as underpinning their understanding of this mass gathering. Moreover, a theoretically derived thematic analysis of these interviews shows the value of the analytic concepts of recognition, validation, and solidarity in illuminating the ways in which social relations in the crowd were experienced and contributed to the experience of the event. Through exploring the multi-dimensional nature of relational connectedness in crowds we contribute to an understanding of crowd experience and group processes.     

An integrated model of feedback-seeking behavior: disposition, context, and cognition

This study replicates, integrates, and extends prior research on the dispositional, contextual, and cognitive antecedents of feedback-seeking behavior. Regression analysis was used to analyze data collected from a sample of salespeople (N = 310) from 2 Fortune 500 companies. The study hypotheses were supported with the following results. First, the individual disposition of learning goal orientation and the contextual factors of leader consideration and leader initiation of structure influenced cognitions about the perceived cost and value of feedback seeking. Second, the strength of the relationship of learning goal orientation with the cost and value perceptions was moderated by the leadership style of the supervisor.     

Gamification and neuromarketing: A unified approach for improving user experience

Neuroscience and its offshoot as neuromarketing have helped marketers understand neuroscientific aspects of customers while gamification has helped them understand the psyche of consumers. Despite neuromarketing's many potential benefits to businesses, little academic work has been done on the field so far. Most studies have examined consumer shifts during and after pandemics without analyzing them from two critical perspectives: neuroscientific theories and psychology theories. As the two streams of knowledge lean on each other, their interdependence in the field of e-engagement needs exploration. The purpose of this study is to answer an important question – “How do marketers use gamification and neuromarketing to understand online engagement of consumers?”. We used a quantitative empirical research approach to assess the inter-relationship between neuromarketing and gamification. The study collected data from digital marketing strategists of retail firms to propose a theoretical framework for self-determination theory in successfully implementing new age technologies by plugging the cues of gamification and neuromarketing. The framework would be useful for retail firms to design digital marketing strategies for capturing the attention of consumers across different geographies. Findings indicated that, marketers are interested in neuromarketing for two main reasons: first, they think it can help them save money and improve their marketing plans, and second, they think that cutting-edge research techniques such as brain imaging can help them get more accurate findings.     

Self-efficacy as a moderator of information-seeking effectiveness

The authors assessed previously unexplored processes by which information seeking and self-efficacy contribute to self-regulatory effectiveness in industrial selling. They assessed the synergistic interaction of inquiry and monitoring with respect to role clarity and tested whether this interaction was further moderated by self-efficacy. Results indicated that the role-clarifying effects of feedback inquiry and monitoring were contingent rather than independent. Role clarity increased as the combination of inquiry and monitoring increased. Furthermore, these joint effects were moderated by self-efficacy, such that high-self-efficacy employees were able to effectively use the combination of inquiry and monitoring to clarify role expectations, whereas low-self-efficacy employees were not. Implications for theory, practice, and future research are discussed.     

Effect of changing the unconditioned stimulus on appetitive blocking

In four experiments we examined the effects of changing the unconditioned stimulus (US) on appetitive blocking. In Experiments 1A, 1B, and 2 we established that substituting food for water, or water for food, in the compound stage did not attenuate blocking relative to groups that received the same US throughout conditioning. Experiment 3 showed that satiation with the US used prior to compound conditioning with a different US does not affect blocking. Experiment 4 revealed that changing the location of US delivery, as well as the quality of the US, also leaves blocking unaffected. It is suggested that these results demonstrate that blocking occurs, provided that there is no change in the affective properties of the US.     

An expectations-based approach to explaining the cross-modal influence of color on orthonasal olfactory identification: the influence of the degree of discrepancy

In the present study, we explored the conditions under which color-generated expectations influence participants' identification of flavored drinks. Four experiments were conducted in which the degree of discrepancy between the expected identity of a flavor (derived from the color of a drink) and the actual identity of the flavor (derived from orthonasal olfactory cues) was examined. Using a novel experimental approach that controlled for individual differences in color-flavor associations, we first measured the flavor expectations held by each individual and only then examined whether the same individual's identification responses were influenced by his or her own expectations. Under conditions of low discrepancy, the perceived disparity between the expected and the actual flavor identities was small. When a particular color--identified by participants as one that generated a strong flavor expectation--was added to these drinks (as compared with when no such color was added), a significantly greater proportion of identification responses were consistent with this expectation. This held true even when participants were explicitly told that color would be an uninformative cue and were given as much time as desired to complete the task. By contrast, under conditions of high discrepancy, adding the same colors to the drinks no longer had the same effect on participants' identification responses. Critically, there was a significant difference in the proportion of responses that were consistent with participants' color-based expectations in conditions of low as compared with high discrepancy, indicating that the degree of discrepancy between an individual's actual and expected experience can significantly affect the extent to which color influences judgments of flavor identity.