Cultural Differences in Attitudes Toward Smoking: Developing Messages Using the Theory of Reasoned Action1

The theory of reasoned action was used to identify the culturally appropriate beliefs of Hispanic smokers that might be targeted in an anti-smoking campaign. In-depth interviews were conducted with 263 Hispanics and 150 non-Hispanic whites. Intentions to quit smoking were predicted most strongly by the attitudinal rather than the normative component of the model. A pattern of cultural differences between the two ethnic groups was identified. Family-related consequences and concerns about bad smell contributed more to Hispanic attitudes toward quitting than to those of non-Hispanic whites, while the effects of withdrawal from cigarettes contributed more to non-Hispanic whites'attitudes than to Hispanics'. The bad smell of cigarettes, improving relationships with the family, weight gain, breathing more easily, and having a better taste in the mouth were the consequences of smoking and quitting that most strongly discriminated between those Hispanics intending and not intending to quit. These results should be used in the creation of culturally appropriate anti-smoking messages for this group.     

Changes in information as a function of a culturally appropriate smoking cessation community intervention for Hispanics

Tested a 7-month, media-based, community intervention among Hispanics in San Francisco designed to change levels of information on the damaging effects of cigarette smoking and on the availability of culturally appropriate cessation services. Three community-wide surveys of Hispanics were conducted with independent random samples, two as baselines (n = 1,660 and 2,053) and one postintervention (n = 1,965). Results showed that changes in the level of awareness of cessation services had taken place after implementation of the intervention. Furthermore, those changes took place primarily among the less acculturated Spanish-speaking Hispanics who were the target of the intervention. The changes in information reported here demonstrate that a culturally appropriate information dissemination campaign that utilizes multiple channels can produce changes in a community's level of information even when the campaign is implemented for a relatively short period.     

Ms. and the manager: A tale of two stereotypes

Recent research on the Ms. stereotype suggests a potentially important exception to the strong link between gender and managerial stereotypes observed in the 1970s. Specifically, we hypothesized that a woman who prefers “Ms.” as her title of address would be seen by perceivers of both sexes as more similar in the “requisite” traits of a successful, middle manager than would a woman who prefers a traditional title of address for herself. These hypotheses were tested by having respondents rate a “successful, middle manager” or other stimulus persons varying in titles of address, sex, and marital status. Correlational analyses of respondents' ratings of stimulus persons yielded strong support for the hypotheses. That is, a woman preferring Ms. as her title of address was seen by adult perceivers of both sexes as possessing the “requisite” personality characteristics of a successful, middle manager; whereas a traditionally titled woman was not. Implications of these findings are discussed.     

A multidimensional scaling analysis of vowel discrimination in humans and monkeys

Multidimensional scaling (MDS) was used to compare perceptual maps for 10 synthetic English vowels in humans and Old World monkeys (Macaca fuscata andCercopithecus albogularis). Subjects discriminated among the vowels using a repeating background procedure, and reaction times were submitted to an MDS analysis to derive measures of perceived similarity. The dimensions that emerged related to the frequencies of the first(F1), second(F2), and third(F3) formants. Human data indicated a good match to previous MDS studies using rating procedures or confusion matrices: The dominant dimension mapped onto vowelF2, the phonetically most important formant, and the second and third dimensions mapped ontoF1 andF3, respectively.For monkeys, equal weightings occurred forF1 andF2, andF3 was not clearly represented. Monkey sensitivity to the formants appeared to relate to formant amplitudes. If monkeys are giving an accurate representation of the psychoacoustic relations among the formants, then our human results suggest that species-specific mechanisms, reflecting the salience of the phonetic feature of advancement, may contribute to vowel coding in humans.     

Jurors' Decisions in Trials of Battered Women Who Kill: The Role of Prior Beliefs and Expert Testimony1

The present research explored the influence of four factors on mock jurors' decisions in a homicide trial involving a battered woman who killed her abusive husband: (a) jurors' preexisting beliefs about wife abuse, (b) the presence of expert testimony on the battered woman syndrome, (c) jurors' beliefs in a just world, and (d) gender. Mock jurors listened to a trial involving a woman who had killed her abuser, which either contained expert testimony or did not, and then rendered various judgments about the case. Results indicated that those individuals who were more informed about the dynamics of abuse and those exposed to the expert testimony, compared to their respective counterparts, were more believing of the battered woman's account of what occurred. In general, weak believers in a just world were more lenient in their judgments, with verdicts of not guilty being associated with weaker beliefs in a just world than guilty verdicts. Weak believers in a just world also felt that the expert testimony applied more to the defendant than did strong believers. Finally, women who were weak believers in a just world were less likely to hold the defendant responsible for the events and to be more informed about the dynamics of abuse following the experiment.     

The role of some definite references in linguistic integration

Definite reference increases thematic integration for semantically related sentences (DeVilliers, 1974). Therefore, definite reference should increase linguistic integration in the Bransford-Franks integrated recognition paradigm. Two recognition and two recall studies demonstrated that, if anything, indefinite reference increases linguistic integration effects, as measured by existing measures of integration. However, definite reference increases topical clustering in recall. Results cast doubt on the validity of existing measures of linguistic integration and indicate that the tally model of performance in integrated recognition tasks (Reitman & Bower, 1973) is not totally adequate, either. Results are compatible with the associative model of Anderson and Bower (1973). Topical clustering appears to be a better measure of integrated memory than are existing measures of linguistic integration. Retention of information about the propositional form in which semantically related sentences are presented and integrated memory are not necessarily incompatible.