The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

People—be they politicians, marketers, job candidates, product reviewers, or romantic interests—often use linguistic devices to persuade others, and there is a sizeable literature that has documented the effects of numerous linguistic devices. However, understanding the implications of these effects is difficult without an organizing framework. To this end, we introduce a Language Complexity × Processing Mode Framework for classifying linguistic devices based on two continuous dimensions: language complexity, ranging from simple to complex, and processing mode, ranging from automatic to controlled. We then use the framework as a basis for reviewing and synthesizing extant research on the effects of the linguistic devices on persuasion, determining the conditions under which the effectiveness of the linguistic devices can be maximized, and reconciling inconsistencies in prior research.     

Processing strategy moderates the cultivation effect

This study tested the hypothesis that processing strategy moderates the effect of television viewing on social perceptions (cultivation effect). One hundred twenty‐two male and female students provided estimates of the prevalence of crime, occupations, affluence, and marital discord under one of three conditions. Some participants were induced to process heuristically (heuristic group) through instructions to provide their estimates spontaneously with little elaboration. Other participants were induced to process systematically (systematic group) through an accuracy motivation/task importance manipulation. A third (control) group received instructions to simply answer the questions. The results indicated that processing strategy moderated the cultivation effect such that cultivation effects were noted in the heuristic and control groups but not in the systematic group. These results are consistent with the notion that the cultivation effect can be explained in part as the result of heuristic processing through lack of source discounting, and they provide support for the heuristic processing model of cultivation effects.     

An Investigation of Psychology Staffing in Australian Metropolitan Acute Public Hospitals

Psychology is one component of the multidisciplinary services provided to patients in acute public hospitals, with research demonstrating that psychological intervention significantly enhances clinical outcomes for patients across a range of health issues. Despite the increasingly important role that psychologists play in Australian hospitals, there remains a lack of information available about staff levels, discipline structures, and clinical activity for psychological services within acute hospital settings. The most recent Australian data about hospital‐based psychology services was collected 20 years ago. The current study provides updated information from a survey of 15 Australian metropolitan, acute public hospitals: presenting and critically reviewing staffing configurations and models of service delivery. Results suggest that: (a) hospitals employ a highly skilled workforce at a rate of 0.16 full‐time equivalent psychology staff for every 10 hospital beds; (b) psychologists have a viable career pathway within the hospital‐based health sector; (c) role diversity is common, with the primary focus varying as a function of position level; (d) neuropsychology staffing requires urgent attention to address significant delays in access to services; and (e) public hospitals actively contribute to current and future workforce development through supervision, research, and training. The implications of these results for the future of psychological services in Australian healthcare are discussed.     

COVID-19 is Feminine: Grammatical Gender Influences Danger Perceptions and Precautionary Behavioral Intentions by Activating Gender Stereotypes

Gendered languages assign masculine and feminine grammatical gender to all nouns, including nonhuman entities. In French and Spanish, the name of the disease resulting from the virus (COVID-19) is grammatically feminine, whereas the virus that causes the disease (coronavirus) is masculine. In this research, we test whether the grammatical gender mark affects judgments. In a series of experiments with French and Spanish speakers, we show that grammatical gender affects virus-related judgments consistent with gender stereotypes: feminine- (vs. masculine-) marked terms for the virus lead individuals to assign lower stereotypical masculine characteristics to the virus, which in turn reduces their danger perceptions. The effect generalizes to precautionary consumer behavior intentions (avoiding restaurants, movies, public transportation, etc.) as well as to other diseases and is moderated by individual differences in chronic gender stereotyping. These effects occur even though the grammatical gender assignment is semantically arbitrary.     

An Online Process Model of Second‐Order Cultivation Effects: How Television Cultivates Materialism and Its Consequences for Life Satisfaction

Two studies investigated the interrelations among television viewing, materialism, and life satisfaction, and their underlying processes. Study 1 tested an online process model for television's cultivation of materialism by manipulating level of materialistic content. Viewing level influenced materialism, but only among participants who reported being transported by the narrative, supporting a process model in which cultivation effects for value judgments occur online during viewing. Study 2 further investigated television's cultivation of materialism and its consequences for life satisfaction. A survey of U.S. respondents found cultivation effects for materialism and life satisfaction, and materialism mediated the cultivation effect for life satisfaction, suggesting that television's specific cultivation of materialism (proximal effect) mediates a more general cultivation effect for life satisfaction (distal effect).     

Mainstreaming,resonance, and impersonal impact.

People may use information from a variety of sources in constructing their judgments of crime risk, including direct experience, word‐of‐mouth, and the mass media. One hundred fifty‐eight general population respondents provided 3 estimates of risk of violent crime: societal crime risk, personal crime risk to themselves in their own neighborhood, and personal crime risk to themselves in New York City. Respondents' level of television viewing was related to their estimates of societal crime risk and to their estimates of personal crime risk in New York City (p < .05) but not to their estimates of personal crime risk in their own neighbourhood (p < .05): all 3 risk estimates were related to respondents' level of television viewing only for those with high direct experience with crime, results that are consistent with Gerbner's concept of resonance (Gerbner et al., 1980). The implications for the concept of impersonal impact (Tyler, 1980) and Gerbner et al.'s concepts of cultivation and mainstreaming are also discussed.     

Methodology for studying research networks in the developing world: Generating information for science and technology policy

Science and technology policy in the developing world involves special problems since much of the financial support for S&;T originates outside the countries where research is done. The development of information for policy and strategic planning decisions is therefore critical for national research policymakers, international organizations, and donors. However, prior attempts have been plagued by serious methodological problems. We describe a multifaceted approach for generating systematic information on scientific and technological institutions in developing countries based on the concept of the research system as a multiorganizational network. By providing an account of how this approach was implemented in a three-country study we hope to shed light on several related problems in developing information for policy. First, how can relevant actors in research systems be identified? Second, how can a national research system be systematically surveyed? Third, how can system-wide estimates of organizational linkages and performance be obtained?     

Organizational and geopolitical approaches to international science and technology networks

Recent views of science and technology have relied heavily on social network approaches. However, even within social network approaches, there are distinctive positions on international science and technology networks, depending on how boundaries and organizational processes are conceptualized. We contrast organizational approaches, exemplified by that of Shrum and Mullins, with geopolitical approaches, exemplified by Thomas Schott’s work. Problems and advantages of each approach are discussed. Finally, we propose that the difference between empirical levels of analysis and the part/whole distinction offers a preferable way of conceptualizing the micro-macro problem.     

Subjective Impressions of Minority Group Representation in the Media: A Comparison of Majority and Minority Viewers’ Judgments and Underlying Processes

Consumers’ judgments of the frequency with which members of an ethnic minority are represented in advertisements can depend on the processing strategies they employ both at the time the ads are first encountered and at the time the judgments are reported. These strategies, in turn, can depend on whether the consumers personally belong to the minority group in question. European American and African American participants received a series of advertisements that varied in terms of the relative numbers of Black and White models that were portrayed. European Americans overestimated the number of Black models that appeared in the ads when the actual incidence of these models was low, but this overestimation decreased (and thus they became more accurate) as the number of ads containing these models increased. In contrast, African Americans were accurate when only a small number of Black models were presented, but became less accurate as the actual incidence of the models became greater. European Americans apparently based their estimates on the ease of recalling individual instances at the time of judgment, whereas African Americans appeared to perform an online tally of the number of Black models shown at the time they encountered them.