Kierkegaard and Psychology as the Science of the “Multifarious Life”

The aim of this paper is to demonstrate the actuality of some considerations around psychology made by the Danish philosopher Søren Kierkegaard (1813–1855). According to him psychology is about the “multifarious” life, which is a term that pinpoints the challenges psychology still have when it comes to including changes and genetic perspectives on its understanding of actual living. Yet Kierkegaard discusses psychology in relationship to metaphysics, which is an almost forgotten perspective. His understanding opens up for narrowing the definition of psychology down to the science of subjectivity, which at the same time elevates psychology to being the only science that focuses on the actual human life. Yet Kierkegaard’s most important contribution to psychology is to maintain a radical distinction between subjectivity and objectivity, and in this respect the psychology of today is challenged.     

The role of tone sensation and musical stimuli in early experimental psychology

In this article, the role of music in early experimental psychology is examined. Initially, the research of Wilhelm Wundt is considered, as tone sensation and musical elements appear as dominant factors in much of his work. It is hypothesized that this approach was motivated by an understanding of psychology that dates back to Christian Wolff 's focus on sensation in his empirical psychology of 1732. Wolff, however, had built his systematization of psychology on Gottfried Wilhelm von Leibniz, who combined perception with mathematics,and referred to music as the area in which sensation is united with numerical exactitude. Immanuel Kant refused to accept empirical psychology as a science, whereas Johann Friedrich Herbart reintroduced the scientific basis of empirical psychology by, among other things, referring to music.     

How to Understand Communicative Musicality?

Music is to a large extent understood as if it is a language. This is also true when it comes to the recently published book Communicative Musicality edited by Stephen Malloch and Colwyn Trevarthen (2009a). In this essay it is demonstrated that a lingocentric understanding of music is strongly connected to modernity, but also that early experimental psychology presupposed a distinction between music and language. Polyphony, therefore, is here presented as a characteristic for the musical system.

Psychology—Tensions between Objectivity and Subjectivity

The self is often defined in terms of its presentational appearances. This may easily end up in a denial of the internal aspects of the self, which is very often related to a tendency to avoid the tension between the internal and the external, but also between subjectivity and objectivity. In this paper this ambition is regarded in a historical perspective, in which Fichte and Hegel both represent attempts at abolishing the tension, whereas Kant and Kierkegaard represent the opposite. History shows that an eradication of the tension between subjectivity and objectivity implies a deterioration of psychology as well. Thus the conclusion is that psychology is primarily to be defined in terms of the tension between subjectivity and objectivity, which requires an accurate understanding and the inclusion of both of them.     

Rhyme as reason in commercial and social advertising

This study investigated the rhyme‐as‐reason effect on new artificially created advertising slogans. Rhymes and non‐rhymes were in Experiment 1 and 2 compared in a between‐subjects design and in Experiment 3 in a within‐subjects design. The quality of the form and content of the slogans was always evaluated by separate groups. In Experiment 1, we found a strong preference for rhyming slogans as opposed to their non‐rhyming counterparts. Rhymes were rated as more likeable, more original, easier to remember, more suitable for campaigns, more persuasive and more trustworthy. In Experiment 2, social advertising messages were evaluated favorably in both rhyming and non‐rhyming versions. However, when participants directly compared rhymes and non‐rhymes on the same scale (Experiment 3), the difference between commercial and social advertising disappeared and for all slogans rhymes were clearly preferred to non‐rhymes in terms of both form and content. A detailed analysis revealed that the rhymes scoring high on formal aspects were also favored in the questionnaire investigating content aspects.     

Mythical Thinking,Scientific Discourses and Research Dissemination

This article focuses on some principles for understanding. By taking Anna Mikulak’s article “Mismatches between ‘scientific’ and ‘non-scientific’ ways of knowing and their contributions to public understanding of science” (IPBS 2011) as a point of departure, the idea of demarcation criteria for scientific and non-scientific discourses is addressed. Yet this is juxtaposed with mythical thinking, which is supposed to be the most salient trait of non-scientific discourses. The author demonstrates how the most widespread demarcation criterion, the criterion of verification, is self-contradictory, not only when it comes to logic, but also in the achievement of isolating natural sciences from other forms of knowledge. According to Aristotle induction is a rhetorical device and as far as scientific statements are based on inductive inferences, they are relying on humanities, which rhetoric is a part of. Yet induction also has an empirical component by being based on sense-impressions, which is not a part of the rhetoric, but the psychology. Also the myths are understood in a rhetorical (Lévi-Strauss) and a psychological (Cassirer) perspective. Thus it is argued that both scientific and non-scientific discourses can be mythical.