Antecedents of Taiwanese adolescents' purchase intention toward the merchandise of a celebrity: the moderating effect of celebrity adoration

The purpose of the present study was to investigate the relative importance of adolescents' attitude toward an act (the degree to which the person had a favorable or unfavorable evaluation or appraisal of the act's behavior in question), perceived norm, and perceived behavioral control in predicting Taiwanese adolescents' intention to purchase the merchandise of a celebrity when they had different levels of celebrity adoration. The present results showed that the relative strengths of attitude toward the act and the perception of behavioral control in predicting purchase intention toward the merchandise of a celebrity were stronger for adolescents in the celebrity adoration group than for adolescents in the celebrity nonadoration group. On the other hand, the relative importance of the perceived norm in predicting the attitude toward the act and the purchase intention was stronger for adolescents in the celebrity nonadoration group than for adolescents in the celebrity adoration group.     

Cross-modality correspondence between pitch and spatial location modulates attentional orienting

The brain constantly integrates incoming signals across the senses to form a cohesive view of the world. Most studies on multisensory integration concern the roles of spatial and temporal parameters. However, recent findings suggest cross-modal correspondences (eg high-pitched sounds associated with bright, small objects located high up) also affect multisensory integration. Here, we focus on the association between auditory pitch and spatial location. Surprisingly little is known about the cognitive and perceptual roots of this phenomenon, despite its long use in ergonomic design. In a series of experiments, we explore how this cross-modal mapping affects the allocation of attention with an attentional cuing paradigm. Our results demonstrate that high and low tones induce attention shifts to upper or lower locations, depending on pitch height. Furthermore, this pitch-induced cuing effect is susceptible to contextual manipulations and volitional control. These findings suggest the cross-modal interaction between pitch and location originates from an attentional level rather than from response mapping alone. The flexible contextual mapping between pitch and location, as well as its susceptibility to top-down control, suggests the pitch-induced cuing effect is primarily mediated by cognitive processes after initial sensory encoding and occurs at a relatively late stage of voluntary attention orienting.     

The Effects of Artist Adoration and Perceived Risk of Getting Caught on Attitude and Intention to Pirate Music in the United States and Taiwan

Piracy is the greatest threat facing the global music industry today. This study explores the effects of artist adoration and the perceived risk of being caught on the attitude and intention to engage in pirating a digital song among college students. The moderating effect of cultural environment factor is also examined. Experiments using between-group factorial designs were conducted in the United States and Taiwan. The results show that perceived risk of getting caught and cultural environment are important factors that can significantly affect the attitude and intention toward downloading unauthorized music. In addition, a two-way (Perceived Risk × Culture) and a three-way interaction in the model are also observed.     

Analgesic effect of Facebook: Priming with online social networking may boost felt relatedness that buffers against physical pain

Social networking sites (SNSs) are extremely popular for providing users with a convenient platform for acquiring social connections and thereby feeling relatedness. Plenty of literature has shown that mental representations of social support can reduce the perception of physical pain. The current study tested whether thinking about SNS would interfere with users’ perceptions of experimentally induced pain. Ninety‐six undergraduate Facebook users were recruited to participate in a priming‐based experiment. They were randomly assigned to one of the three study conditions (SNS prime, neutral prime, or no prime) via rating the aesthetics of logos. The results showed that participants exposed to SNS primes reported less pain of immersion in hot water than did both control groups (neutral‐ and no‐prime). Felt relatedness mediated the link between SNS primes and diminished pain perceptions. This research provides the first demonstration that thinking about SNS can lower experienced physical pain among Facebook users. Online social networking may serve as an analgesic buffer against pain experience than previously thought. The SNS‐enabled analgesia has far reaching implications for pain relief applications and the enhancement of well‐being in human‐interaction techniques.     

Does snobbish service generate better sales? The case of luxury goods

The objective of this study is to explore whether a “bad” service encounter triggers a consumer's impulse purchase in a luxury goods store in an Asian emerging market. A 2 (service encounter: favorable vs. snobbish) × 2 (shopping companion: alone vs. with a close friend) between‐group factorial design was employed with 160 female consumers in an Asian emerging market to examine the antecedents of both the urge to save social identity and the impulse purchase of luxury goods. The results show that consumers in an Asian emerging market can be triggered to make an impulse purchase of a luxury good, not because they received excellent service in the store but because they encountered snobbish service, especially when shopping with a close friend. Research implications and limitations are also discussed.     

The Historic Peace Churches and the Reformations

This contribution considers the broad historical and theological category of Reformation and Reformations in relation to the Historic Peace Churches before turning to a more detailed consideration of recent and contemporary meaning of Reformation(s) in selected settings and needs: Mennonites in Taiwan; Friends in East Africa, especially Tanzania; and the Church of the Brethren in Nigeria. Reformation insights of the 16th, 17th, and early 18th centuries continue to inform, inspire, and sustain Mennonite, Quaker, and Brethren communities in contexts quite different from those in which our communities arose and from one another.     

Induced attitude change on online gaming among adolescents: an application of the less-leads-to-more effect.

The negative impact of Internet use on adolescents has received much popular attention and has also become a popular research topic. How to induce adolescent players to change their attitudes toward online gaming is one of the most important issues in online gaming addiction. The present study is based on the less-leads-to-more effect of dissonance theory. Experimental research was conducted to examine the effects of rewards and decision freedom on attitude change toward online gaming among adolescents considered at risk for addiction. The results supported predictions based on external justification in dissonance theory. Specifically, fewer rewards produced greater attitude change toward online gaming in the condition of personal freedom of choice after participants exhibited attitude-discrepant behavior. However, the less-leads-to-more effect was not prominent in the condition without personal freedom of choice. Adopting a reward strategy to induce game players to disengage online gaming is discussed.     

Sexual self-disclosure in Cyberspace among Taiwanese adolescents: gender differences and the interplay of Cyberspace and real life.

This study explored adolescents' sexual self-disclosure in real life and cyberspace, as well as gender differences of sexual self-disclosure in cyberspace. There were 115 male and 92 female adolescents who participated in this pretest and posttest survey. In general, the depth of sexual self-disclosure in real life was greater than in cyberspace, but the breadth of sexual selfdisclosure in both real life and cyberspace was equivalent. The cross-lagged panel analysis indicated that adolescents who were willing to self-disclose sexual topics in real life also selfdisclosed them more in cyberspace, and vice versa. Furthermore, sexual self-disclosure in both disclosing environments was mutually predicted by each other. The findings also indicated that cyberspace might not be a substitute channel of compensatory gratification for sexual self-disclosure in real life. As for gender differences, the breadth and depth of sexual self-disclosure in male adolescents were greater than in female adolescents, in both real life and cyberspace. Male adolescents tend to be more active in Internet sexuality than females. However, female adolescents' sexual emancipation in cyberspace is not evident in Taiwan. Possible reasons, implications, and limitations of the findings are discussed.     

Attitudes of faculty members toward teaching online courses: view from dissonance theory

Based upon the perspective of external justification in dissonance theory, a survey was conducted to identify possible predictors of faculty members' attitudes toward teaching online courses. The predictors of satisfaction with reward, effort, and personal freedom were positively correlated with participants' attitudes after teaching online courses but commitment and responsibility were not. These accounted for very little variance. The practical implications for motivating college teachers not initially interested in online courses are discussed in the context of dissonance theory.     

The dynamic change of self-efficacy in information searching on the Internet: influence of valence of experience and prior self-efficacy

The authors investigated the dynamic change of specific self-efficacy in information searching on the Internet. In Study 1, the valence of experience was manipulated by task difficulty to obtain the developmental curve of self-efficacy change in consecutive information-searching trials. The results indicated that positive task experiences in information searching elicited a linear increase in self-efficacy. In contrast, negative task experiences elicited a more rapid decrease in self-efficacy. Self-efficacy of participants decreased to a lower level after the first negative experience and displayed a quadratic trend toward a floor effect. In Study 2, the authors examined the moderating effect of initial self-efficacy on the valence of experience. The enhancement effect of positive task experience on self-efficacy was more pronounced for individuals with lower levels of self-efficacy, whereas the deteriorating effect of negative experience was more prominent for individuals with higher levels of self-efficacy.