Summation: Further assessment of a configural theory

Rats received Pavlovian conditioning in which food was signalled by a visual stimulus, A+, an auditory stimulus, B+, and a compound composed of different visual and auditory stimuli, CD+. Test trials were then given with the compound AB. Experiments 1 and 2A revealed stronger responding during AB than during CD. In Experiment 2B, there was no evidence of a summation of responding during AB when A+ B+ training was conducted in the absence of CD+ trials. A further failure to observe abnormally strong responding during ABwas found in Experiment 3 for which the training trials with A+ B+ CD+ were accompanied by trials in which C and D were separately paired with food. The results are explained in terms of a configural theory of conditioning, which assumes that responding during a compound is determined by generalization from its components, as well as from other compounds to which it is similar.     

A comparison of the effects of partial reinforcement schedules using a within-subject serial autoshaping procedure

Three experiments, each using a single group of pigeons, are reported. In Experiment 1 subjects were initially trained with two stimuli, one of which was always followed by food, the other being reinforced according to a 50% partial reinforcement schedule. Subsequently a serial procedure was adopted in which an additional stimulus, C, was consistently followed by the partially reinforced CS. A second additional stimulus, A, was followed on half of its occurrences by the continuously reinforced CS, its remaining presentations being followed by nothing. The rate of autoshaped keypecking was substantially greater during A than during C. In the remaining experiments subjects received first-order conditioning with a single stimulus that was either partially (Experiment 2) or continuously (Experiment 3) reinforced. The stimuli A and C were then again introduced for serial autoshaping. Stimulus A was occasionally paired with the CS and occasionally followed by nothing, whereas stimulus C was always followed by the CS. As in Experiment 1, the rate of responding during A was greater than during C. It is proposed that one influence on the rate of autoshaped keypecking during a CS is the accuracy with which the immediate consequences of that CS are predicted.     

Pavlovian analysis of interactions between hunger and thirst

In four experiments we examined the effect of an irrelevant drive on classical conditioning with food and water. In the first experiment the irrelevant drive weakened the conditioned response in extinction. In Experiments 2 and 3, this suppressive effect was found also in acquisition. Furthermore, the presence of an irrelevant drive during nonreinforced presentations of the conditioned stimulus was found to protect the conditioned response from extinction. Experiment 4 showed that the depressive effect of the irrelevant drive is manifested only when the relevant drive is present. Taken together, these results suggest that an irrelevant drive can influence conditioned responding by modulating the representation of the unconditioned stimulus.     

Personality traits,money attitudes and consumer decision-making styles as predictors of investment products choice in South Africa

This study examines how personality traits and money attitudes influence consumers' decision-making styles when purchasing investment products in South Africa. A sample of 269 South Africans completed the research questionnaire, which assessed their extraversion, conscientiousness, openness, money power/prestige, money retention/time, money quality, info-mising, extending, and tax-free investment purchase decision. Also, confirmatory factor analysis and structural equation modelling approaches were used to analyze the survey data. The results suggest that personality traits and money attitudes significantly impact consumer decision-making regarding tax-free investment products. However, the relationships between extraversion and money power/prestige and between info-mising decision styles and tax-tree investment purchase decisions were found to be negative. Cluster analysis revealed three distinct segments based on the characteristics of respondents and their drive for investment: strong conscientiousness investors, status-driven investors, and introverted investors. Marketing professionals and investment firms can use the study findings on consumer traits and money attitudes to improve marketing effectiveness in an organisation. Practically, extensive information processing has a fundamental bearing on investment decision-making in emerging markets. Extraversion and conscientiousness personality traits and money attitudes must be taken into consideration by investment products marketers and practitioners in marketing practice.     

Childhood fantasy play relates to adult socio-emotional competence

Childhood fantasy play and creation of imaginary companions are thought to confer socio-emotional benefits in children, but little is known about how they relate to socio-emotional competence in adulthood. A total of 341 adults (81 males) aged 18 and above (M = 31.47, SD = 12.62) completed an online survey examining their fantasy play as a child, their childhood imaginary companion status, and their adult socio-emotional competence. Adults who reported higher levels of childhood fantasy play were found to be significantly more prosocial, empathetic, and emotionally intelligent than their counterparts after controlling for demographic factors. Recall of a childhood imaginary companion, however, was significantly related only to higher scores for perspective-taking and did not explain unique variance in any adult competence measure. Findings suggest that engagement in fantasy play during childhood may be a precursor to later socio-emotional competence, while benefits previously associated with imaginary companions specifically may not extend into adulthood.     

Variation of the magnitude of the horizontal-vertical illusion with retinal eccentricity

The horizontal-vertical illusion was studied as a function of retinal eccentricity. It was found that the relation of illusion magnitude to vertical eccentricity is described by a U-shaped function with large amounts of reversed illusion for the more eccentric positions. Substantial effects due to horizontal eccentricity were also obtained, but these were not consistent across subjects. It is suggested that the flattening of the peripheral zones of the refracting surfaces of the eye may be involved in the variation of the illusion with retinal position, and that the astigmatic properties of the central portions of these surfaces may be a prime factor in the usual horizontal-vertical illusion.     

Moving the debate forward in small steps: A reply to Morrison

Morrison (1996) criticised the authors' 1995 evaluation on three main grounds: that it was too narrow, that it was circular, and that the model evaluated was contradictory. It is argued that the narrow focus was deliberate, that the methodology was standard and logical, and that the framework evaluated was coherent. Although the authors agree with Morrison in some respects, e.g. on the value of variety of methodology, there seems to be a basic difference in view on scientific method. The authors see research as (mainly) small steps which are erratic but generally cumulative; Morrison appears to favour grand-scale, multi-purpose research.     

Interactions between conditioned stimuli for food and water in the rat

In two experiments rats were initially trained with one conditioned stimulus (CS) signalling food and another CS signalling water. The main purpose of the experiments was to examine the effects of presenting these stimuli in compound. Experiment 1 demonstrated that the level of conditioned responding to this compound was equal to that of a group for which the compound was composed of elements that had separately signalled the same reinforcer. Moreover, the level of this responding was greater than for a group that had received only compound conditioning. In the second experiment it was found that after the initial training, repeatedly pairing the compound with a single reinforcer resulted in an equivalent loss of conditioned responding to both elements. These findings suggest that the interaction between conditioned stimuli for food and water is facilitatory rather than inhibitory.     

The Life Attitudes Schedule Short Form: An Abbreviated Measure of Life-Enhancing and Life-Threatening Behaviors in Adolescents

An abbreviated version of the Life Attitudes Schedule (LAS) was developed, consisting of 24 items, each representing one cell of the original LAS theoretical matrix (4 content categories × 2 behavior types × 2 valence). Items were retained on the basis of high correlations with LAS total score and low correlations with gender. Psychometric properties of the LAS Short Form were robust and the Short Form total score correlated .93 with the original LAS total score. As with the original LAS, boys reported more injury-related behaviors than girls. Future research and clinical directions are suggested.